Infiniti has announced a new naming structure for its passenger car and SUV range, with all new vehicles from the 2014 model year to wear either Q or QX badges.

The new classification system will see all Infiniti sedans and convertibles apply the Q prefix to their names while crossover and SUV models will sport badges headed with QX. Each model will be differentiated further by a double-digit numeral, representing its position within the range hierarchy.

The first model to embrace the naming structure will be the Infiniti Q50, the Japanese luxury car maker’s all-new 3 Series-rivalling premium sports sedan that will be unveiled at the 2013 Detroit motor show in January.

According to Infiniti Motor Company president Johan de Nysschen, the fresh naming approach reflects the brand’s desire for clarity and cohesiveness as it embarks on ambitious growth plans and a significant expansion of its product portfolio.

“Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand,” de Nysschen said. “The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework.

“After exhaustive research and evaluation, we concluded that ‘Q’ captured the inspiration within the next generation of Infiniti models, as well as emphasising our performance credentials while harking back to our heritage with the Q45 – Infiniti’s first iconic flagship product in 1989.”

The new naming structure shifts from the Mercedes-Benz-style ‘letter code for each model’ approach towards an Audi-esque ‘single letter with numeric hierarchy’ strategy – perhaps unsurprising given de Nysschen worked at Audi for 19 years before moving to Infiniti.

It will see existing vehicle lines like the G-series sedan, coupe and convertible; the M-series luxury sedan; and the EX, FX, JX and QX SUVs unified under the Q family when updated models are launched.

  • SSV

    I thought the two digits after the Q / QX were their yr 1 depreciation, at their optomistic Australian prices!

  • Henry Toussaint

    I want Infiniti to bring the QX here, It’d go against Th Lexus LX570/LandCruiser and The new Patrol..Which it’s Based on.

  • Dom Von Hutch

    Infiniti may go alright eventually, causing some CA posters to eat their keyboards.

  • nugsdad

    Doubt it, however this is a good strategy – this was the only way they would get a Q ( Queue) at their dealerships!!

    • Passer By

      Maybe if they increased their prices, dropped out mosty of the standard spec, reduced engine size and performance and replaced the badge with 4 circles or a propellor? Would that help?

  • pixxxels

    Someone in some marketing department somewhere is desperately trying to justify his continued employment. Terrible, terrible idea. 

    • Tex

      I assume it’s a bad idea too that the 3 Series Coupe/Convertible will be called a 4 Series?
      Or the 1 Series Coupe/Convertible as a 2 series?

      And how about the CLK into the E class coupe?

      They’re all doing it.

  • F1orce

    The only vehicle which interest me is the QX

    Soccer mum’s will beg their husbands to get them one..

    • Justin

      that or the new Pathfinder coming next year and which is based on the same platoform

      • Tex

        I think you’re confusing it.

        JX is the Pathfinder
        QX is the Patrol (biggest)

        See, this is why they’re changing the name structure.

  • GIG

    Sounds like mobilephone names.

  • Josu Urien

    I read it in Autoblog this morning and I thought it was a joke, maybe in the SUV lineup have some sense, its like the Q3/Q5/Q7 or X1/X3/X5/X6, but in the car line is confusing because the Q would be either sedan and coupe body styles. And Audi use the Q in its SUV line so there will be trademark rights fighting.

    • Passer By

      I think they had it first… Q45 was in prduction from 1989 until 2008.

      • Passer By

        Come to think of it, that was when AUDI had the 80, 90, 100 and 200 instead of A, S, RS, Q etc… Imagine the horror in their name changes! No wonder the company fell appart…. Oh, they didn’t…. they grew over time when people gave them a chance… like LEXUS… maybe there’s a pattern in that?
        Sorry, lost focus for a second and started being optomistic. Totally forgot where I was.

  • Doctor

    Q70? Why not Cedric to reprise the original Nissan Cedric. Timmy might buy one for you know who after the next federal election.