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by Daniel DeGasperi

With one month of sales still to come, Porsche has already broken its annual global sales record, with 128,798 units of Boxster, Cayman, 911, Panamera and Cayenne delivered to November 2012.

In 2011, it took the entire year to notch up 109,709 sales.

While that represents a 17.6 per cent increase in volume compared with last year, China recorded the biggest increase of 30.2 per cent, with 29,268 Porsche models sold.

Europe remains the Stuttgart manufacturer’s biggest market, posting 44,965 sales year to date, but the Continent was only up 13.6 per cent this year. Germany absorbed 16,100 of those sales.

The United States contibuted 32,091 sales to the total, on the back of a particularly strong November when 3865 units were delivered for the month – a 71.4 per cent rise on November 2011.

China – now Porsche’s second largest market – wasn’t far behind, posting a 63.4 per cent increase, and 2919 sales, in the second-last calendar month.

In Australia, Porsche sales are up just 1.5 per cent year to date, with 1326 cars sold, the majority of them Cayenne sales (842).

“The fact that we have already surpassed the previous year’s result in November is no reason for us to rest on our laurels,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Porsche AG. “On the contrary, it is an incentive to deliver maximum performance in the next year – in spite of continued uncertainty in the marketplace.”

With Cayman out of production since the middle of this year, but the all-new model ready to kick off in 2013, and the new 991-generation 911 entering its first full year of production, Porsche is set to continue its sales run.

Expected to join the Porsche line-up in 2014 are the Panamera Sport Turismo and the long-awaited Cajun compact SUV to further boost Porsche’s sales performance. A ‘baby Boxster’ roadster, possibly using a flat-four cylinder engine, is unlikely before 2015.




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