NAIAS – 2010 Toyota Camry
January 12, 2009 by Matt Brogan
The 2010 Camry has made its first public appearance today at the North American International Auto Show (NAIAS) in Detroit.
As America’s best-selling passenger car for seven years running and for 11 of the past 12 years, Camry continues to redefine standards for comfort and performance.
The 2010 Camry and Camry Hybrid, which are scheduled to go on sale in the US in March, have an array of enhancements, inside and out, including exterior styling,
performance, safety, audio and added convenience features.
Camry also features a new 2.5-litre four-cylinder VVT-i engine equipped with 125kW for Camry, LE and XLE grades while the sporty SE grade receives additional tuning to get 133kW. The four-cylinder models are available with a choice of six-speed manual or a six-speed automatic transmissions. A more powerful 3.5-litre V6 engine (delivering 199kW) is also available.
Exterior changes to Camry include a newly designed grille and front bumper, an enlarged lower intake, larger projector headlamps and restyled tail lamps. The Camry and LE grades feature restyled standard wheel covers while XLE will feature 16-inch alloy wheels. The SE model adds 17-inch alloys.
The Camry Hybrid exterior enhancements will include a unique hybrid grille, a distinct front bumper, a wider lower intake, restyled fog lights and 16-inch alloy wheels.
Inside, Camry and LE grades are available with an optional audio system equipped with a new USB input, Bluetooth connectivity, integrated satellite radio, single-CD, and MP3 and streaming music capability.
Previously an option, all petrol Camry models will now be equipped ESP and Traction Control. Power windows are also now standard across the range.
Camry Hybrid adds a newly designed meter cluster and Fraichir, a combination of silk protein and synthetic fibre, cloth seating surfaces that are gentler to the skin.
Pricing for the 2010 Camry will be announced shortly before it goes on sale this March.
Print it: 
hardly relevant for AUS. Talks about US trim levels, inc V6 (Aurion here) and about ESC standardization (Occurred. in 2007 here).
I always thought we (Aus) were behind when it came to car models. Looks like in this case it is not but I do believe the current 2.4L (Which has been in service for a thousand years) needs an upgrade. The camry is still sipping 9.9L/100km even with its 5-speed auto (consumed the same with the 4-speed!) which by current standards isn’t acceptable.
Agreed milobob. Fuel consumption is terrible. I remember how holden used that agains toyota when marketing their epica V6. It might be why the government is helping fund a camry hybrid.
I’m not sure what happened to the camry design-wise. I used to be a fan from 1990 – 2003. They were conservative, reliable and frugal. They made no statement apart from “value” and were no-nonsense motoring. Now they seem a bit confused. Trying to appeal to a young market with more aggressive styling which for mine, never works for a mid-sized family car that has no performance inclination.
Hopefully this upgraded 4 cylinder will have better fuel consumption. Like mentioned above, 9.9L/100km for a 4 cylinder family car is not acceptable. Rivals like Accord and Mazda 6 offers 4 cylinder engine of similar capacity yet with fuel consumption in the mid 8L/100km mark. With the 6 speed auto, hopefully Camry will get close to its rival for fuel consumption.
Alan, the details are for the US market.
How much do you think we’ll get her in Aus other than the plastic grill update?
I’m doubting the 2.5 engine and 6 speed will be on the Aus menu.
Actually Bret, i think the 2.5 engine will be used here as well as Camry is a global car, so it would make more sense to use the same 2.5L 4 cylinder for all market. However i have doubts about the 6 speed auto being used here as well, seems cars sold here are more stingy with the level of standard equipement for the same price
Alan you may be correct on the engine as I think toyota use pretty much the same engine accross several vehicles, and I guess it’ll filter through in time, although I can see that being later rather than sooner.
As long as it remains a good seller I doubt if u will see the better engine/gearbox.
In fairness the Mazda 6 does sip premium and is a smaller lighter car.
Hate the Camry nose cone.
Drove from Adelaide to Melb and back with less than 1 tank of fuel each way. Comfy car with good handling. Steering is a bit wooden though.
AAA, adelaide – melb on less than one tank can be done by many cars, it’s nothing remarkable. Expect a Falcon to do it on about 60 Litres, a Diesal less (but a higher cost fuel).
It makes a world of difference to remove those door strips i dont like the taillights thougha dn i much prefer the new hybrid
Quote [Article]: The 2010 Camry and Camry Hybrid, which are scheduled to go on sale in the US in March, have an array of enhancements, inside and out, including exterior styling,
Yeah – changes that only a Trainspotter would be able to spot. Still looks like its been in used in an ANCrAP test.
If Toyota are in a partnership with Subaru why didn’t they try using one of Subarus potent Boxer engines from either the WRX or the Liberty?
Unfortunately it’s still as bland as ever with nary a hint of style about it. Toyota’s may be reliable, but they are the most boring cars on the road.