The 2013 Geneva motor show might still be three months away, but the electric Rinspeed Micromax concept has already put its hand up for the title of ‘Quirkiest in Show’.

Headlining the Rinspeed Micromax’s unique equipment list is its innovative ‘upright seats’, which allow it to accommodate a driver and three adult passengers as well as a pram or shopping cart. The passengers are strapped into a mild squatting position – two facing forward, one facing back – in the 2.2m-tall cabin.

Aiming to create a comfortable longue-style atmosphere, the Micromax comes with a coffee maker and a fridge as well as internet connectivity to aid working while on the move or for entertainment purposes.

The Micromax can also be stripped out for use as a versatile, compact delivery van.

Rinspeed boss and Micromax creator Frank Rinderknecht said a smartphone application linked to the concept was designed to merge personal with public transport by encouraging people to share trips in urban environments.

“You need to go to work on a regular basis or want to go somewhere right now and in no time at all you find the driver that’ll give you a ride,” Rinderknecht said.

“Micromax, with its unique upright seats, is the perfect thing for swift short-distance transfers.”

The Swiss concept will make its international debut in Geneva on March 7, 2013.




  • Henry Toussaint

    The rear seats look quite uncomfortable..

  • Latin Fish Names

    A Porta-Loo on wheels… what will they think of next?  Maybe it will be called the Micromax Bio.  So if you see a melted panel on it, it may be due to a dodgy vindaloo.

  • Stst

    Congratulations to Rinspeed for creating one of the least desirable vehicles in recent automotive history.

  • Robin_Graves

    Give it a mister garrison control conversion and golfmother/legnab/bangel et al will be all over it

  • Kaas

    it would make a good taxi…. for sober patrons.

  • snowman

    This is what the dude from Ryanair wants to put into his planes to have standing seats!

  • zej

    I’m guessing that Rinspeed are currently unfamiliar with the term “submarining”

  • The Real Wile E

    How does this company stay in business? 
    Ok if it was in Australia probably via government grants.

    • Igomi Watabi

      through being bold and sometimes failing – as opposed to playing it safe and ultimately completely failing. Google ‘em.

      What I want to know, though, is – is that a tiny little dude in a baseball cap sitting on the dashboard on the right hand side?

      • The Real Wile E

        I had previously Googled them and have no idea what they actually sell .
        Companies do not exist on just doing R&D unless it is a plaything of some billionaire .

  • Santa

    I want 1