Rolls-Royce record 20 percent sales growth
January 10, 2009 by George Skentzos
Proof that the rich are only getting richer in these uncertain economic times, Rolls-Royce has reported a staggering 20 percent sales jump for 2008.
The ultra-luxury marquee, which CarAdvice has been privileged enough to sample, sold 1212 cars in 2008 compared to 1010 the previous year.
This result marks the fifth consecutive annual sales increase since the company was launched in 2003.
Strong demand across the Phantom range focussed on the four-door and extended wheelbase models which accounted for more than half of all sales, while the newly introduced Phantom Coupe and Drophead Coupe are sure to attract even more affluent customers in 2009.
“This is a tremendous result and particularly gratifying considering the challenging economic environment manufacturers faced in the second half of 2008,” said Tom Purves, Chief Executive Officer. “Once again much of this success lies with the highly skilled and dedicated workforce that we have at Goodwood.”
North America remains as the largest market for Rolls-Royce, accounting for 38 percent of all sales, while the Northern European and the Middle Eastern markets grew by around 95 and 48 percent respectively.
Australia also received special mention as a major sales growth market in the Asia Pacific region among China, India and Singapore.
Preparations are now fully underway to ready the company for the introduction of a brand new model series, currently named RR4, due later this year.
Largest markets in the world for Rolls-Royce in 2008:
- USA
- UK
- United Arab Emirates
- China
- Russia
Rolls-Royce regions by sales in 2008:
- USA
- Europe and South Africa
- Middle East
- APAC
Rolls-Royce top five worldwide dealers in alphabetical order:
Abu Dhabi, Beijing, Beverly Hills, Dubai, London
Print it: 
To the idle rich, it’s a bit like saying ‘the world’s most expensive umbrella racks sales increase by 20%’
Joking aside, a sales jump maybe but what a tiny market they have.
Bugatti as well probably only need to sell another veyron and they’d have a 20% increase in sales too.
Economies of scale here, economies of scale.
pretty much on point VW…
Rolls Royce are build in the tens a year…. maybe hundreds but I dont pay attention to these types of vehicles as most wont..
so a couple of extra cars sold… leads to significant sales increase..
still people who can fathom to spend a million or 2 on a vehicle….. seriously have too much money.. as blunt as that sounds.
James Says:
January 12th, 2009 at 11:23 am
“still people who can fathom to spend a million or 2 on a vehicle….. seriously have too much money.. as blunt as that sounds.”
I disagree. If they’ve worked hard and are in a position to afford one good on them.