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by Matt Brogan

The Ford F-Series has set another all-time sales record in 2008 as the best-selling pickup truck, this time in Canada.

It’s the 43rd year in a row that the vehicle has been the most popular seller in the country with the much loved truck recording a sales increase of 13.5 per cent over the previous year’s record sales.

Ford believes the main reason for the sales record was, in part, the September launch of the all-new 2009 Ford F-150, which recently was named 2009 Motor Trend Truck of the Year.

“2008 was a year of challenge and opportunity for Ford of Canada,” said David Mondragon, president and CEO, Ford of Canada. “However, our new vehicles, fuel-efficient powertrains and our industry-leading lineup of crossovers and SUVs helped our market share grow in the fourth quarter to levels exceeding last year’s fourth quarter market share.”

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“In 2009, our revamped showroom will feature vehicles with great Ford quality, safety and fuel economy such as 2010 Ford Fusion, 2010 Lincoln MKZ, and the all-new built-in-Canada 2010 Lincoln MKT,” said Mondragon. “We are very excited about the spring launch of 2010 Ford Fusion Hybrid, with expected fuel economy of 5.7 L / 100 km, which will make Ford the producer of the most fuel-efficient mid-size sedans and SUVs on the planet.”

Despite this apparent upturn in sales, December figures on the whole didn’t look quite so promising for the brand with Ford Canada’s overall sales decreasing 5.8 per cent to 14,290 units. Total truck sales were also down some 5.4 per cent at 11,069 units and total car sales of 3,221 units mark a 6.9 per cent decrease as compared to last December.




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