Mercedes-Benz Australia has big plans for 2013 as the world’s oldest automotive brand gears up to release a new A-Class, the CLS Shooting Brake, the all-new GL seven-seater SUV, a mid-life update to the E-Class sedan, wagon, coupe and cabriolet, as well as the all-new luxury S-Class and compact CLA sedan.
This year has been a big one for Mercedes-Benz in Australia. The manufacturer has outsold German rivals BMW and Audi, and sales of its high-performance AMG models are up a staggering 30 per cent, making Australia the fifth largest AMG market in the world and the biggest per capita.
Next month will see the arrival of the Mercedes-Benz C250 Sport coupe, which gains AMG wheels, suspension, body kit and a retuned ECU.
Next year will start with the release of the CLS250 CDI in February with prices expected to start from around $110,000. The gorgeous coupe-influenced Shooting Brake wagon body style will launch at the same time with a $10,000 price premium over coupe models. The CLS Shooting Brake models will come standard with AMG wheels and body kit.
Following the CLS will be the all-new A-Class, which launches in March with all variants except the A45 AMG hot-hatch. Launch variants will include A180, A200 petrol and diesel and A250 petrol. Prices start from $35,600, which will make it very competitive with the new BMW 1 Series and Volkswagen Golf.
In April the all-new seven-seater Mercedes-Benz GL SUV will launch with the GL350 CDI, GL500. A GL63 AMG will also make it to Australia at a yet unconfirmed date.
June will see the release of the updated E-Class sedan and wagon, which will make its first official appearance in January’s 2013 Detroit motor show. The updated E-Class is expected to gain new in-car and safety technologies as well as gaining a new single design headlight, doing away with the traditional E-Class look.
The Mercedes-Benz A45 AMG will make its official Australian debut in August, and is likely to help further increase AMG sales to a new high. The A45 AMG will go head to head with the M135i and the upcoming Audi S3. It will be powered by a four-cylinder turbocharged engine, but details remain unconfirmed.
Come September the updated E-Class coupe and cabriolet will arrive with the enhanced E63 AMG, which will pack more than just cosmetic modifications.
The all-new W222-series 2013 Mercedes-Benz S-Class will launch in November with an array of safety technologies and a host of other features. The new S-Class will showcase not only the new design direction the company intends to take for its traditional sedans but also the features that will eventually filter down into the other models.
Before the end of 2013, the Mercedes-Benz CLA-Class will arrive, priced below the C-Class. The four-door compact coupe will introduce Mercedes-Benz to an entirely new segment, and the company expects to attract a new audience that will not impact C-Class sales.
The year will end with growing anticipation for the all-new Mercedes-Benz C-Class, which is scheduled to arrive in 2014.