The Mini Paceman has been launched internationally as a three-door “Sports Activity Vehicle” and cut-price alternative to the Range Rover Evoque, and is the start of a broadened line-up that could see a further three body styles, for a total of 10, by 2020.
The Paceman is a three-door, four-seat hatch but may be joined by a five-door Mini hatch that’s recently been spotted testing, as well as a saloon and a seven-seat Mini to take on the Fiat 500XL. It will go on sale in Australia in the first quarter of 2013.
Speaking at the Paceman launch in Spain, Mini boss Dr Kay Segler told CarAdvice that he’s cautious about how the brand approaches its expansion.
“It’s very important that Mini doesn’t grow with models only, but Mini grows with the brand,” he said. “We are not joining the race to grow by just adding models. We were once accused of that by offering Coupe and Roadster… we have too many models. Now we come to seven … but compare us to other brands with 300,000 [annual sales] roughly; they’ve much more models than us.”
With the Mini Paceman, Segler also denies that Mini is filling every possible gap in the market.
“It’s not a niche model. We have our indications, but take a parallel view of [BMW] X6 and X5. The X6 is not a niche model, definitely not, but it is not a volume model.
“The Paceman will make a fair share to the MINI line-up. The brand is so broad that it doesn’t limit itself to a size, a product category, an idea – the only thing that we don’t like to do are normal things.”
Click to read a review of the new Mini Paceman