Given the slowing demand for the large family cars (Falcon, Commodore) and the not so large family cars (Camry), its good to see that Toyota Australia is growing its exporting business. Much like GM Holden, Toyota Australia has found the biggest market for the locally built Toyotas (At the Altona Melbourne Factor) in the middle east, with Saudi Arabia loving the Camry the most
More than 90 per cent of Australian Camry exports are left-hand drive vehicles to Middle East countries including Saudi Arabia, Kuwait, Bahrain, Oman, Qatar, and the United Arab Emirates. Camry is the top-selling passenger vehicle in Saudi Arabia.
The president of Toyota Australia, Mr Ted Okada, said that overseas demand for the Australian-made Camry is still running at record levels, despite the imminent release of an all-new model.
“We are selling as many cars in the Middle East as we can build, so there is plenty of pressure on the plant at Altona to maintain productivity during the changeover for the new model, Toyota Australia’s export success is attributable to the hard work of our employees, suppliers, transportation companies, shipping companies and port operations and the pursuit of continuous improvement in our levels of quality and cost performance. Our export success underlines how Toyota’s Australian-manufactured vehicles are globally competitive and high quality.” Said Mr Ted Okada
Ford Australia recently announced that they will also be looking at exporting their cars.