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The new Toyota Camry is attracting a younger group of buyers than its predecessor, according to the Japanese-owned Altona-based manufacturer.

Toyota Australia executive director sales and marketing Matthew Callachor said the number of Camry buyers under the age of 50 has increased by more than 20 per cent since the launch of the seventh-generation medium sedan in December 2011.

Callachor also revealed the higher-grade Toyota Camry Atara models now account for more than one in three sales, up from one in five from the top-spec models in of previous-generation range.

“Toyota’s strategy is to expand Camry’s appeal, especially to younger buyers, by putting more focus on contemporary design and improved driving dynamics,” he said.

“It is also important for our business to encourage customers to move up the range to experience even better levels of features and equipment.”

Camry Atara S, SX and SL variants gain sporty styling features including a lower body kit, sports mesh grille, more aggressive side skirts and twin exhausts, as well as a number of interior enhancements.

Toyota Camry sales are up by more than 20 per cent in Australia this year, putting the model ahead of the second-placed Mazda6 by more than 10,000 cars.

The unassailable lead ensures the Camry will notch up the title of Australia’s best-selling mid-sized sedan for the 19th consecutive years.