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The new Toyota Camry is attracting a younger group of buyers than its predecessor, according to the Japanese-owned Altona-based manufacturer.

Toyota Australia executive director sales and marketing Matthew Callachor said the number of Camry buyers under the age of 50 has increased by more than 20 per cent since the launch of the seventh-generation medium sedan in December 2011.

Callachor also revealed the higher-grade Toyota Camry Atara models now account for more than one in three sales, up from one in five from the top-spec models in of previous-generation range.

“Toyota’s strategy is to expand Camry’s appeal, especially to younger buyers, by putting more focus on contemporary design and improved driving dynamics,” he said.

“It is also important for our business to encourage customers to move up the range to experience even better levels of features and equipment.”

Camry Atara S, SX and SL variants gain sporty styling features including a lower body kit, sports mesh grille, more aggressive side skirts and twin exhausts, as well as a number of interior enhancements.

Toyota Camry sales are up by more than 20 per cent in Australia this year, putting the model ahead of the second-placed Mazda6 by more than 10,000 cars.

The unassailable lead ensures the Camry will notch up the title of Australia’s best-selling mid-sized sedan for the 19th consecutive years.


  • Doctor

    So does this mean that Toyota won’t be showcasing its cars in White Lady offices?

    • Bugs

      I don’t know, but be sure to invite me to yours. That’s one event I don’t want to miss.

      • Doctor

        The invitation is in the ether! Date to be advised….make sure that your private health insurance doesn’t run out before the event.

  • F1orce

    This isn’t the awesome Camry of the 90′s

    • Nasal Explorer

      No, and this isn’t the 90′s. Move on.

  • Phillip

    If there was a wagon of this new generation, there would be one in my driveway today.

    • Amenta101

       Yeah, there use to be wagons of this car back in the 90s. What happened?

      • Adam

        The American market is where the Camry dominates and that market doesn’t want a wagon. According to Toyota the cost of developing a wagon for a market as small as Australia is pointless. The UK and European buyers have the Avensis wagon but it’s too expensive to import it here. People aren’t buying wagons here much anymore either, the SUV trend has caught on, unfortunately.

        • MisterZed

          There used to be a Camry wagon sold in the USA, it was discontinued in 1996 when the new Camry model came out.

  • Turbodewd

    Yeah, all the buyers are the new Indian guys to Oz!  Drive a Ford Srinath!  :^) (for the record my wife is Indian and my fave cuisine is Indian).

    At ,least the Camrys are built in Oz…so not the worst crime in the world.

  • JooberJCW

    Nice… The Camry Brand value is now = Australian made, Japanese Reliability, Appeals to all demographics. I wouldnt be suprised Toyota will be the longest lasting local product in our car industry.

    • Shak

      Along with the factors you listed above, the fact that they have a sizeable export program going will most certainly ensure the Altona factory keeps churning along.

    • Guest

      yep thanks to the south east asian and uae export markets toyota is getting for its altona plant where the dollar wont make a huge hit on profit as the cars (even camry) over there are at least 1.5x the price in aus. :) 

    • Dave W

       I don’t get it… Commodore was #5 best selling car while Camry was only #7, so why did Holden have to cut their workforce?

      Looks like out of the three, Toyota whinges the least. Though I guess making a more relevant product to more people than the competition helps.

      • Acfsambo7

        Toyota build more Camrys than Holden do Commodores. Also, the development costs per car is less for the Camry as it is built overseas as well.

      • JooberJCW

        I agree, its a more relevant car to the world than the Commodore especially when the world economy is calling people to be more frugal with their purchases. providing a V6 RWD to countries outside of USA/Middle East is not appealing at all.

    • Gtr-xu1

      Excellent comment, Joober,Camry doesn’t have the bells and whistles buts its Toyota all over,cheap to run and keep on the road.

  • Don Quay

    Hmm, a 20% increase in under 50yo sales probably means that 6 people have bought one rather than 5.
    I haven’t driven the new model yet, Avis lots are still full of the previous model, which while boring, wasn’t really a bad thing to drive, as long as you stayed awake. I think the new model is much better looking, which probablyy accounts for the eextra person buyingone.

  • Guest

    New Camry is not a looker for sure and definitely not better than its competitors but this is only a decent mid-size car that is locally manufactured and I think Toyota finance helps them a lot.

    However, I would rather stretch my budget a little bit and buy 86 or Prius or Honda Insight which is significantly fun to drive or has far better fuel economy. 

    I even considered Hyundai Veloster Turbo, but the price was insane($34,000-ish drive away) and I can buy Toyota 86 which is RWD for same price. However, if the wait list of 86 is longer than I initially thought, I might trade in my old Aurion and buy new Camry or end up with Hyundai Veloster Turbo.

    • Sakdjfhlajdhfladfladf

      Ask around a bit, ask for both manual models of the 86 as demand may vary. Some dealers may have a shorter waiting list on. I found a GT auto near me, but if I were to buy this car, Id buy it in manual. It is a sports car after all.

  • MisterZed

    I can’t believe that nearly 70% of sales are for that pov-pack base Altise model. What a joke.

    • TG

      I wouldn’t consider the Altise to be a povo pack anymore, everything for everyday life is already standard in it (ala all the bags, usual ESC/TC etc., cruise, Bluetooth, etc. etc.)

      • MisterZed

        This is true but it has a very pov-pack external appearance – it has a cheap piece of grey plastic inserted into the grille which looks horrible (US Camry models don’t have it).  All Ataras have a body-coloured grille (which I think it one step up, but personally I prefer chrome).

        • save it for the track

          And where are the rear seat cup holders in this alleged medium FAMILY sedan? Not to mention the standard upholstery seems very easy to stain. My only contact with Camry’s over the years has been on the odd occasion that I’ve had to hire one. (in Aus and O/S) the most recent was a 2010 model(overseas, but base model aus spec) and it wasn’t very family friendly inside. (a-la cup holders) Not even a centre rear seat fold down armrest with cup holders. Not family friendly at all.  Has the new model addressed these basic family needs? Aside from that, given that they are as dull as dishwater to drive, I still wouldn’t even consider buying one.

    • JooberJCW

      Yeah gives insight to what 70% of our population think of cars, Just a tool for A-B nothing more. 

      • MisterZed

        That’s all cars ever have been – you think the Ford Model T was anything but a tool for getting from A to B? Yet it was one of the best-selling vehicles ever.

        • JooberJCW

          keyword nothing more, all cars try to be something more, an entertainment hub, an all-track sports car, a chick magnet ego boost toy, a 5 star experiennce, If by anything if everyone wanted just an A to Ber all cars will be some bubble with a frugal motor.

  • Sakdjfhlajdhfladfladf

    Contemporary design attracting? Excuse me? I mean, sure maybe it looks decent, but seriously there are so many other better designs.

  • KiaK9

    OF COURSE WHEN THEY’VE GOT THE 0% THING GOING ON LOL

  • John

    I love all my white goods, couldn’t live without em.i love the Camry.

  • Golfmother

    The only young people i see driving camry’s are taxi drivers , curry with your fare .

  • Luke Brinsmead

    I’m not sold on it. It looks unrefined compared to the new and even the old Mazda6.

  • Guest

    Guess who’s mum’s got a Whirlpool.

  • Bob

    Toyota’s awesome!

  • marc

    Kluger/Rav are built on the Camry platform