Ford Racing has debuted its brand new global motorsport identifier, highlighting the brand’s commitment to various competitive motorsports around the world.
Featuring on all race cars supported and powered by Ford, the distinctive new Ford Racing blue/black livery will be seen on cars like the 2013 NASCAR Sprint Cup Series Ford Fusion and local Ford Performance Racing Car of the Future Ford Falcon V8 Supercar.
Ford Racing says prototype vehicles will be finished in white with a wide, offset black and blue stripe running over the length of the car while development cars will differ by having the black and blue stripes on a matt black base.
A rising black wedge flows along the cars’ flanks joined by a blue bar that is mirrored again in another blue/black identifier on the rear pillars.
Ford Racing director Jamie Allison said the company has been racing for over 110 years in categories including sports cars, off-road trucks, rally cars, open-wheel cars, drag racing and more recently in action sports like drifting and rallycross.
“We’re bringing together our production vehicles under the global Ford banner, and we’re mirroring that by creating a visual connection everywhere we race around the world,” Allison said.
Although the Fiesta WRC car features in the main image, sadly this is not to be, with Ford announcing its withdrawal from the FIA World Rally Championship earlier this month.