High petrol prices, economic downturns, save the trees – it seems nothing will stop the American love affair with the F-150 and once again that belief has been confirmed with US magazine Motor Trend awarding the legendary pick-up Truck of the Year.
Completely new inside and out, the F150 has now received the prestigious award three times (1997, 2004 & 2009), and being such a staple vehicle, is sure to remain a strong player in the segment for years to come.
“The new F-150 is a thorough, thoughtful upgrade of a highly successful formula,” said Angus MacKenzie, editor-in-chief, Motor Trend. “The 2009 model improves on the core attributes that have made the F-150 a best seller for decades, ensuring it will remain a strong player in the segment despite the challenging economic environment.”
Improvements to the 2009 model include a new high-strength, lighter-weight chassis that delivers even more horsepower, unsurpassed fuel economy and class-leading towing and payload capacity.
To earn the Motor Trend award, the 5.4-litre V8 powered F-150 bested its competitors in a series of rigorous tests evaluating the vehicle’s engineering, technology, design, safety, dynamics, performance, build quality and value.
“Motor Trend editors used our truck the way our customers do – by putting it through extremely tough tests,” said Derrick Kuzak, group vice president, Global Product Development, “This award is so meaningful to us because it means so much to our customers,” he added. “Motor Trend Truck of the Year is one of the most recognized automotive awards by consumers, and Ford is extremely proud to receive it.”
“Motor Trend’s awards throughout the years are a validation of what has been the key to our success: listening to customers, anticipating their needs and providing them with innovative solutions and features before they ask for them,” said Matt O’Leary, F-150 chief engineer. “Our goal with each redesign is to top the last one, and we’re doing that with the 2009 F-150.”
F-Series is on track in 2008 to extend its streak of truck leadership to 32 straight years as well as being America’s best-selling vehicle — car, crossover; SUV, truck, or van – for the past 27 years.