New boss for Peugeot/SsangYong
December 15, 2008 by Matt Brogan
Automotive importer Sime Darby Pty Ltd has a new managing director this morning with Rob Dommerson having been appointed head of the newly formed group who represent the interests of Peugeot and SsangYong here in Australia.
The creation of this new organisation will provide a platform for the expanded Sime Motors business in this country and offer additional head office support for both franchises.
Mr Dommerson was previously Managing Director of Peugeot Automobiles Australia, a position which he had held since 2001. Under his guidance Peugeot sales in Australia have almost tripled, and awareness of the brand has risen significantly.
“I am very pleased to be leading the expansion of Sime Darby in the Australian automotive market, and I have thoroughly enjoyed my time heading up the Peugeot brand”. Dommerson was quoted as saying, “With a team of dedicated staff and a professional dealer network we have certainly grown the brand considerably, and I am confident of its continued success moving forward. I am looking forward to the new challenges of further growing the Sime Darby Motors business in this country”.
Ken Thomas, previously National Sales Manager for Peugeot Automobiles Australia has been appointed as the new General Manager/Director of the company. Thomas has been an integral part of Peugeot’s growth, having held the Sales Management role for the past seven years.
Mr Thomas comes to his new position with a wealth of industry experience having held senior positions for several automotive brands.
“I would like to congratulate Rob on his appointment and for the great success he has achieved since 2001″. Thomas said, “I am looking forward to heading up Peugeot Automobiles Australia, and I believe with our range of stylish, safe, economical and affordable cars, we are well placed to continue the success story for brand in the coming years.”
The CarAdvice team wish to offer both Rob and Ken the all very best in their new roles.
Print it: 
he must be writing with invisible ink…and an invisible pen tip!!
Invisible ink? – Nah, I reckon he’s writing the 2009 sales prediction for Puegeot / Ssangyong.
It just seems invisible :)
Great!
Peugot is very nice car
Nice car?
They definately used to be.
Most prestige cars treat their customers a little differently. Complimentary vacuum and wax, courtesy car etc. Not Peugeot. Not anymore. Maybe this new bloke could concentrate on the after-sales service, since he’s apparently getting the sales and brand awareness out there.
Currently, my Peugeot arrives at the dealer spotless. Upon collection time I feel the need to drive straight to the local hand car wash.
I wouldn’t recommend a Peugeot, or buy another one myself again.
I’d have a Peugeot over a Renault of a Citroen. Not only do they have a look of uniformity throughot the range but they look better more aerodynamic I particularly like the Peugeot 407 Coupe-Cabriolet.
As for cleaning the car; half the time they just run a wet sponge/chamois over the car and a quick vacuum which would take less than 5 minutes to do it – that’s not detailling!
I’d rather wash/polish it myself; bumper to bumper inside and out[with the complete range of Meguiars products]
Because you don’t know wheter or not the dealer used a clean bucket of water to do your car.. or if it was the last in a line of 5 to be done and they used the same bucket like they do at some of the cafe-car washes you see
So even though it might look good on the surface under thos bright lights on closer in spection your car could be covered in scratches etc.
as they say: If you want a job done properly do it yourself
Agree Wheelnut.
May as well take your car to one of those servo car washes if u want to inflict some damage.
Why do dealers nearly always buff new cars even when it isn’t required as it ages the paint five years with swirl marks and fine scratches.
Luckily the dealer didn’t with my last new purchase at my request.
Notice Falcons of years gone by had a delete dealer wax option perhaps for the same reason for fussy bastards like me.LOL
A tip for the new boss. Get a local supplier to make replacement front ends for those Musso utes and you will be on a winner.
I’ve had 2 french, 2 swedish and several Japanese cars in the past (not at the same time). I think the french cars are good in handling dept but are unreliable (same for the swedish) compared to the Japs. Of the cars I owned, I haven’t come across a broken switch gear until I drove a french car. Will I ever buy a french car? probably not.
Realcars: in regards to the Musso – they could whack a new Peugeot Grille on it and call it a “Peug-ute”