Toyota Aurion Touring SE on sale in Australia | CarAdvice

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Toyota Aurion Touring SE on sale in Australia

TOYOTA AURION
By Tim Beissmann
FIND DEALS

The Toyota Aurion Touring SE is now on sale in Australia, offering customers a unique new limited edition large car with a number of added features.

Priced from $37,990, the Touring SE costs $1500 more than the entry-level Aurion AT-X on which it’s based. With more than $1800 of added features, the end result is a better-equipped car with a $300-plus value advantage.

Limited to 1500 units, the Toyota Aurion Touring SE scores 17-inch alloy wheels (with full-size spare), front fog lamps, sports grille, rear spoiler and SE badge, as well as a premium steering wheel with audio controls and sports pedals.

The Touring SE is available in six paint colours – Diamond White, Silver, Graphite, Eclipse Black, Wildfire and Reflex Blue – and will be produced at the local manufacturer’s Altona production plant in Melbourne until December.

The special edition Touring variant comes just six months after the launch of the new-generation Toyota Aurion.

Toyota has sold 5877 Aurions across the country so far this year. Although that figure is 14.1 per cent off the Aurion’s 2011 pace, its sales are declining at a slower rate than the large car segment as a whole – which is down 24.8 per cent – and its share of the market has increased from 12.0 per cent to 13.7 per cent.

Toyota Australia recently launched an advertising campaign designed to promote its locally manufactured Aurion and Camry sedans, and earlier this month introduced a zero per cent finance offer for both vehicles.


 

  • Sumpguard

    This is a backward step on the styling of the old one. The old one was “almost” aggressive looking. This one is boring.

    • pixxxels

      Agreed, dowdy is the best word for it. 

    • Zaccy16

      agreed, the aurion is a v6 camry and always will be, the falcon smashes it in handling

      • Huwtm

        It’s a pointless options basket. The sales numbers are terrible.

        • Sumpguard

          I wouldn’t say it smashes it.

        • Sumpguard

          I wouldn’t say it smashes it.

    • ZZZ

      Boring !!!!

      So what’s everyone doing for Halloween ?

  • Phil

    It’s only been out for a few months and they’re already into the limited edition models, drive-away deals and finance offers? What’s it going to be like when this model is a few years old?

    • AutoMoto

      Well when they sell as many as they do, people might want some way of differentiating their Aurion from someone else’s. I don’t know though, it’s just a thought. I can’t really think of any other reason (other than ‘added value’) why anyone would buy a limited edition model of any car.

      • Phil

        Ewwrion already comes in:

        - AT-X
        - Presara
        - Touring
        - SX-6
        - ZR-6
        - Prodigy

        All of which are avaliable in a range of different colours and with a selection of optional accessories.
        It’s not like there was a shortage of ways for buyers to differentiate their Ewwrion from someone else’s.

        • AutoMoto

          Maybe people don’t want to wait too long when they’re buying an Aurion – one of these ready-made models could be sitting at the dealership or have a shorter delivery time than a ‘custom’ model. Perhaps people are into the whole idea of it being ‘Limited Edition’ – I don’t think Toyota offers the “Limited Edition” badge as an optional accessory. It could be that the ‘Limited Edition’ would have a higher resale value than a ‘custom’ model. Also, they’d have to pay list price for the options, if they were to get those on a ‘custom’ model. Anyway, it was just a thought.

          • Huwtm

            From my experience having bought one of these sort of deals once, resale will be in the toilet. They start low, then plummet.

    • Zaccy16

      Whens its a few years they will have to sell them for $10,000!

  • Sam

    Wow what a deal!! A massive $300 worth of extra value on a $38000 car!! That’s just sold me. Not.

  • MINI_CS

    The new Kelvinator for sales reps… How exciting 

  • Martin

    The sports kit is so ugly. Toyota really dropped the ball with this dowdy looking sedan. It’s definitely a backwards step compared to the styling of the original aurion. The new camera looks good though. Had a rental for site earlier this week and its definite step up from the last shape.

  • Cardigan cant

    $300 saving is as boring special as this is boring car. Pointless in a market accustomed to deals of $5 000-10 000

    • Goodfa

      Wow $300 extra value, quick where do I sign.

  • Just saying

    It’s got hand-me-down Camry headlights. Surely Toyota don’t need to cost cut that much.

  • Unidexter Hopping

    Toyota the masters of boring!

  • Golfmother

    I dont know i think its better looking than robin graves G6E pile of of rotting ford garbage .

    • Patrick

      hahahaha LMFAO

    • Robin_Graves

      You also have a thing for blokes, shows how much taste you have – just some leftovers from ATM.

    • Daniel Dacey

      To be

  • barry on the flat top

    Alot of car for the price,hope it a boost for Aurion sales.

  • JamesB

    Just bring the Mark X RWD car here and stop making people believe that the Aurion and Camry are two different cars.

    • Kaas

      but you wont be able to afford it.

      they have to sell Mark X near Lexus IS territory… with 200kW RWD refined Mark X… they’d have to charge Lexus prices….

      again, think of the market people…

      • Huwtm

        Why does it have to be there. It is a Toyota not a Lexus, and technically a Mk2 Corona grown up or equivalent to an up market Mondeo, which would put it between the Camry and the Aurion or Crown if we had it.

  • AdamN

    I had the previous Aurion and a current Falcon. The Aurion was a better car. Now it’s the worst in it’s segment. The majority of it is down to it’s new styling. The rear is particularly hideous.

  • Bent6brigade

    Cmon toyota we have seen the86 and fj landcruiser.let’s get life into the aurion

  • PROJET L

    Didnt like the shape initially. Never really liked Toyota’s full stop.
    Standard Aurion shape (Prodigy, Presara) will age well as they are inoffensive.
    Kinda poor mans Lexus look. Apparently engine is a cracker.
    The only thing they need is larger wheels with the correct offset and reduced ride height.
    Unlike the “sports” models with the ugly as an HSV body kit. That is beyond saving.

  • Nikos

    I have been driving one of this for the past five months – done 20Ks in it. It is a great car for daily commute, lots of room and grunt when needed. Sports models are disappointing with their looks, however are worth the extra coin for the handling they do offer.