The 2013 Ford Fiesta sedan has been unveiled at the Sao Paulo international auto show ahead of the city-sized four-door’s international launch early next year.
The new-look Ford Fiesta sedan will bypass local showrooms, however. The slow-selling sedan was discontinued down under earlier this year, and Ford Australia’s Sinead Phipps confirmed the local division has “no plans to bring it back”.
Phipps said Ford Australia tried to make the four-door catch on, but said the sedan – which accounted for less than five per cent of total Fiesta sales during 2012 – ultimately didn’t resonate with local customers.
Ford Australia is now focusing its efforts on the updated Fiesta hatch, which is due in local showrooms around the middle of 2013.
While Australians have not warmed to light-sized sedans, the elongated four-door body style is particularly popular in markets like Latin America, India and the US, which all have a preference for more spacious vehicles.
Like the 2013 Fiesta hatch, the sedan adopts the Blue Oval brand’s new Aston Martin-style chrome-edged trapezoidal grille, along with a reshaped front bumper and bonnet and revised headlights.
The upgrades continue inside, with the 2013 Fiesta sedan sporting new display screens, revised centre console and armrest, a repositioned gearshift lever and new trim materials.
Revisions have also been made to the chassis, suspension and electronic power assist steering system, with the goal of giving the updated model a sportier, more dynamic feel.
The 2013 Ford Fiesta sedan will be offered with a 1.6-litre four-cylinder flex-fuel engine in Brazil, and is set to inherit a range of other low-capacity engines for other international markets, including the new 74-92kW 1.0-litre three-cylinder EcoBoost petrol and the 70kW/200Nm 1.6-litre diesel.
Systems found in the new Fiesta hatch – such as stop-start engine technology, Sync in-car connectivity and Active City Stop autonomous emergency braking – are yet to be confirmed for the sedan but are expected to feature in certain markets.