With Nissan’s entry (and the privately-backed Mercedes-Benz entry) putting an end to the sport’s Ford and Holden duopoly, the championship is expected to get a ratings boost next season and potentially attract a new audience.
The Japanese company’s decision to re-enter competitive motorsport in Australia on such a high level has been the subject of much debate, with many wondering if it will have any real effect on the brand’s sales performance. The company’s Australian boss, Bill Peffer, told the media at last month’s engine unveiling event that Nissan is “not gearing up to burn rubber and money” and that its involvement in V8 Supercars will help it reach the number one importer status in due course.
CarAdvice will have full coverage of the unveiling next Tuesday at 10:30am Sydney time. Fans will then have the opportunity to ask racing director Todd Kelly questions about the car.