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Land Rover design director Gerry McGovern has confirmed a new Land Rover Defender has been given the green light, but insists it won’t look like the urban-inspired Land Rover DC100 concept of 2011.

“I can categorically say that it will not look like DC100,” McGovern told CarAdvice, despite the Land Rover receiving an overwhelmingly positive reaction to the concept’s design.

McGovern said the design of the new Land Rover Defender has evolved from the DC100 and that it now has a design that is “absolutely smack-on where it needs to be.”

“It will be the business,” McGovern said.

“We have to be careful that we don’t fall into the retro trap, because the Defender isn’t a vehicle you would build today if you were building from scratch as it uses manufacturing techniques that are outmoded.”

The new Land Rover Defender is likely to spawn an entire family of Defender siblings from a compact SUV through to a luxury version of the iconic off-roader.

McGovern said Land Rover is also keen to target younger buyers with the new Defender range.

“I can see a version of a very small Defender that was aimed at a very youthful market. Clearly, it has to have capability, but all our vehicles have to have this, but they don’t all have to have extreme off-road capability.”

Expect to see the all-new Land Rover Defender in the market before 2015.

  • Daniel

    Well, I’m not actually so sure that they shouldn’t all have extreme off road ability as that was kind of what Land Rover was known for…but at the same time, it’s difficult not to trust a company that keeps making ridiculously desirable spot on cars. 

  • Pro346

    So it sounds like its going to be an on road suv….with whole heap of useless off road gadgets that don’t actually do anything when the going gets real rough.

  • pixxxels

    “…they don’t all have to have extreme off-road capability”

    Someone remind this guy he is talking about the Land Rover Defender.


    The Land Rover Defender program manager and engineers should do the Cape York and Simpson desert trips before they start. The last thing they should do is put aggressive offroad tyres on a variation of the Evoque platform.

  • Sally

    the way I read that article, everything said was a good thing. The others don’t have to have extreme offroad ability but the new defender will – a good thing. Also he said the design has moved on from the DC100, again a good thing – the design brief should be about fit for purpose, rugged like the 70 series landcruiser, not all about the posers who want a cross between a retro mini and an evoque, screw those bastards.

  • jeffzx9r

    I think LR got “an overwhelming reaction” to the DC100….but it wasn’t “positive.”  Otherwise, why state that it will “categorically not look like the DC 100″??
    If the new Defender is anything less than a serious multi-purpose, go-anywhere vehicle which has reasonable “field-serviceability” appeal, it won’t live very long.  LR is creating a schism between the hard core utility crowd, and the fickle style-conscious crowd.  If they stray too far from utility, they will lose the demographic which has forgiven their flaws and touted their strengths for several decades.  I wouldn’t be too hasty to kick us out of the sandbox…… 

    • Bnflandy

      You are spot on

  • Bnflandy

    If Land Rover build anything like a DC100 to replace the iconic Defender than I will never purchase another Defender again and I’ve owned 5 new Defenders in my time.  True Land Rover Defender believers believe THERE A LIFESTYLE NOT A LUXURY. If people don’t like the look of them or the on road handling DON’T BUY ONE simple. Go out and buy any of the SUV’s on the market out there today there is plenty to choose from. Guys don’t you get it. They are beyond fashion. Defender is a work tool a high speed tractor thats what they were made for. I spend most of my time on dirt roads not bitumen ( Cape York QLD) I dont need blue tooth,leather seats.tv screens and surround sound especially when I’m sitting waist deep in water crossing a flooded creek. I want low gearing, ground clearance, good approach and departure angles, and better than one tonne carring capacity. News flash thats a Land Rover Defender

  • Ken

    LR can build the DC 100 and sell it but don’t use the name “Defender”. The present iconic Defender is irreplacable.

  • halt

    New defender should maintain the body shape as it is or slightest modifications. Merce G grade is one good example. if Defender is going to look like evoque or prado, it will loose its ground. what i believe is that it should add bit more BHP such as 150.. and the CO2 emission to be minimize. few changes to the turning cycle and the size of the steering wheel.  the dash bord to be redesigend to give a bit comfort. thats it… 

  • Tezzles_50

    I have Land Rover #6, a 110 Defender dual cab, 2 years old and 77 000kms of towing up and down the Great Central Road (unbelievably rough), highway work/ living in the Gibson Desert and Goldfields/ Carrying capacity loads etc. All of my Land Rovers have worked hard, but have also been cared for. They have never let me down. My Disco 3 has done 207000 and has suffered no more than a blown headlight. Love it to bits, but which one do I prefer? The Defender. I feel safe in the knowledge that this will take me over almost anything. It thrashes Japanese stuff for economy and will easily cruise at 110/120 with out effort. Even with the work it has done, not a rattle or a squeak in it. I hit a severe wash out in central Aus and, as it happened, so did the V8 70 Series troopie following me. My damage? None. His? $12 000.  Build something worthy of the Defender Badge, Land Rover. If you build a high tech soft roader or anything that doesn’t have the strength of this marvellous ‘old shed’, I will have bought my last Land Rover. I’ll be looking to a Merc GW or just rebuild my real Defender.

  • Scott

    Like everyone else, what do they mean don’t all have to have extreme off road ability isn’t that what Land Rovers are, a range of off road vehicles with differing levels of appointment. I think the success of the Evoque was that it fits into the urban all road vehicle market, like Subaru and BMW  Xs but if they want something to match Suzuki, Rav4 etc I think they already tried that with that with that highly memorable Land Rover, the Freelander, it is still in the range isn’t it, I know it got bigger and seemed to be trying to compete with the Discovery for some odd reason but not quite adding anything that would make you want to buy one. 

    The DC100 which was along the lines of the FJ Cruiser and I thought getting perilously close to the H3 with styling bits that do nothing and are purely bling is not a Defender and probably not a Land Rover in concept, especially if it is not really an off road vehicle. I’ve owned a few Land Rovers, old series Land Rovers, Defender and currently a Discovery 3 and series 3 ex-army and as much as I like my Disco, it isn’t a Defender but it does work better for the family, but I would go back to a Defender in a flash if the interior ergonomics were sorted out, and if it had the TDV6. At least I wouldn’t have to jack up the back of the car so I could get at my spare tyre.

    I think if they want a baby softroader they should call it something else and line it up with the Freelander and Evoque but leave the core range of off road vehicles as distinct range. Maybe they could all be ‘Urban Rover’ so as not to sully the “Range Rover’ brand! Maybe they could just be ‘Rover’, hang on, I think that is where it all started.