Honda looking at Formula One return | CarAdvice

Car Advice

Honda looking at Formula One return

HONDA -1
By Alborz Fallah
FIND DEALS

Honda’s research and development boss, Yoshiharu Yamamoto, is igniting interest that the Japanese giant may soon return to Formula One.

Honda has had a rich history in Formula One, initially providing engines to multiple teams, including McLaren, before setting up its own team in 2006. The factory team was forced to pull out of the sport in 2008 as the global financial crisis hit hard.

As fate would have it, that team, which was rebranded Brawn GP, went on to win not only the constructors’ championship but also the drivers’ with Jenson Button in 2009.

Having been out of the championship for four seasons, the company is keeping a close eye on the regulations to see if a return is possible.

Speaking with UK publication Autocar, Yamamoto said, “I do not personally think we can just go straight back immediately, but there is potential for the rules to change and attract us. I follow the rules, certainly, and if they present an opportunity then it would be nice to go back.”

With the brand beginning a revival campaign to regain its sporty heritage and lost market perception, an entry into Formula One would certainly be a move, albeit an expensive one, in the right direction.

The Japanese company is currently competing in the World Touring Car Championship (WTCC) with a turbocharged Honda Civic and would like to clinch that title before any move into Formula One.

“This is my personal view – not that of Honda – but I feel the first thing we must do is win in the WTCC, and then perhaps we can look further afield,” Yamamoto said.

The 2014 rule changes will see Formula One cars move to 1.6-litre turbocharged V6 engines, which may make Honda’s entry back into the sport an easier decision.


 

  • 5reasonreviews.com

    Probably thinking of coming back as a engine supplier…

  • Dave W

    It’s a good thing I guess. Honda had already stopped pricing their cars like they’re premium Euro. Next is to bring back the sports cars and rejoin motorsports.

  • too little too late

    They must be punching themselves for giving away 2009 F1 championship for free..

    • YoLex

       Brawn F1 won 2009 powered by Mercedes. They would not have won with Honda power, it’s easy to over look that fact.

      • qikturbo

        Honda engines have always been superior to Mercedes in F1.
         

        • Guest_56

          How many F1 races have been won by Mercedes engines & how many by Honda…that’s the question…..& the answer is… dream on sunshine, Honda doesn’t even come close.

        • Sav

          Mercedes = 94 wins in 15 seasons.
          Honda     = 72  wins in 24 seasons.
          So how are Honda superior ?

      • trololololol

        Not to mention their controversial Aero package which had other teams claiming they where breaking the rules.

  • YoLex

    Earth Dream on…

  • PIZZA

    Good! Can read as a sign of back to normal…but who will be the driver?

  • F1orce

    Very good news..

    Honda improving..

  • Norm

    Honda don’t have to prove anything to anyone but it would be good to see their automotive division get it’s mojo back.

  • Allan

    I dont care if Honda goes back to F1 or not, but what I’d like to see is Honda inject more of their ye-olde-spirit into road cars. Bring back affordable and interesting cars like the old civic vti-r, integras, etc. They started losing their way may years ago….and produced bland consumer goods. This was made worse by Honda Australia thinking they are ready to position themselves as a “premium” japanese brand when clearly they weren’t.

  • JooberJCW

    Good to hear Honda trying to get back to F1 again, hopefully this time they’ll couple the comeback with more exciting cars, it will be good to see a new era integra and NSX on the roads.

  • H for honey

    c’m on honda! bring any type R cars back,not just ugly civic (everyone knows the word type R very well in early 2000& late 90). then honda does not to prove anyone F1 what? too much rule.