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Utes: September sales overview

The Toyota HiLux continued its domination over Australia's ute segment in September despite relinquishing the overall top sales spot to the Mazda3.


After an unprecedented five consecutive months as Australia's top-selling vehicle, the Thai-built ute was outsold by the Japanese small car by 797 units last month (4276 versus 3479), opening up a gap of 1370 sales (32,434 versus 31,064) year-to-date with three months of the year to go.

While still possible, September’s result makes the task of becoming the first light-commercial vehicle to top the annual sales charts more difficult for the HiLux, as it now needs to outsell the Mazda3 by an average of 457 units across October-December.

The Mitsubishi Triton (2326) knocked the Nissan Navara (1812) out of second place for the month with its best September result in history. The month proved a solid rebound for the Triton, which managed just 1500 sales in August.

The Navara is still locked into second place year-to-date, however, on the back of 12.6 per cent growth across 2012.

The Ford Ranger (1801) missed the September podium by just 11 units, while the recently released Holden Colorado (1697) enjoyed a strong month to rise to fifth.

The Mazda BT-50 (1124) was the only other model to exceed triple figures, with the Holden Commodore-based Utility, Isuzu D-Max, Volkswagen Amarok and Great Wall V200/V240 running a tight race to round out the top 10.

The Ford Falcon Ute (531) and the Toyota LandCruiser pick-up/cab-chassis (487) narrowly missed the September leader board.

Overall, Australia’s ute segment (4x2 and 4x4 models combined) has grown 9.5 per cent so far this year, up from 116,542 vehicles to 127,594. The 4x4 PU/CC segment is up 20.1 per cent year to date, while the 4x2 PU/CC market has declined 10.5 per cent.

Top 10 Best-selling Utes – September 2012

  1. Toyota HiLux – 3479
  2. Mitsubishi Triton – 2326
  3. Nissan Navara – 1812
  4. Ford Ranger – 1801
  5. Holden Colorado – 1697
  6. Mazda BT-50 – 1124
  7. Holden Utility – 592
  8. Isuzu D-Max – 591
  9. Volkswagen Amarok – 573
  10. Great Wall V200/V240 – 534

 

Top 10 Best-selling Utes – 2012 to date

  1. Toyota HiLux – 31,064 (+12.2 per cent)
  2. Nissan Navara – 19,173 (+12.6 per cent)
  3. Mitsubishi Triton – 14,314 (+7.8 per cent)
  4. Ford Ranger – 12,146 (–5.6 per cent)
  5. Mazda BT-50 – 9007 (+21.9 per cent)
  6. Holden Colorado – 7508 (–16.0 per cent)
  7. Holden Utility – 6066 (–20.9 per cent)
  8. Toyota LandCruiser PU/CC – 5937 (+22.2 per cent)
  9. Great Wall V200/V240 – 5920 (+60.2 per cent)
  10. Isuzu D-Max – 5667 (+21.3 per cent)
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