Toyota prices set to rise for 2009
2 Dec, 2008
43 Comments 
Toyota Australia has today announced that it will increase new-vehicle prices across its entire fleet starting next year due to adverse currency movements.
The recommended retail price of all vehicles in the Toyota line-up will rise by an average of 2.4 percent, depending on the model and grade.
Toyota’s smallest car, the Yaris, will rise by up to $800 while the top-selling Corolla will carry a premium of around $750.
Models on the opposite side of the price scale will receive the largest price hike, up $2000 for the Prado and $3,773 for the top-of-the-line LandCruiser Sahara petrol model.
However, supporting Toyota’s claim that this price rise is a result of the weakening Australian dollar, the locally produced Camry and V6 Aurion models will not be affected.
“In the past year, there have also been steep increases in the prices of raw materials, such as steel. In the light of all these pressures, we believe the increase of 2.4 per cent from the start of the new year is extremely modest.”
Although locally built models won’t come away unscathed in 2009, with the metallic paint option rising by $25 to $400 - compared to a $50 increase on imported models.
| MODEL | PRICE INCREASES |
| Yaris | Up to $800 |
| Corolla | Up to $750 |
| Prius | Nil |
| Camry | Nil |
| Aurion | Nil |
| RAV4 | $500 |
| Kluger | $1,051 to $1,500 |
| Prado | $592 to $2,000 |
| LC200 | $2,662 to $3,773 |
| Avensis | $1,000 |
| Tarago | $616 to $1,750 (from 9 February) |
| LC70 | $1,100 to $1,500 |
| HiLux 4×2 | Up to $750 |
| HiLux 4×4 | Up to $1,700 |
| HiAce commuter | $2000 |
| HiAce van | $700 to $1,000 |
| Coaster bus | $2,500 |
Location: Home / Toyota, Toyota Corolla, Toyota Aurion, Toyota Camry, Australian Car Industry News, Car News / ...
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December 2nd, 2008 at 5:30 pm
Funny how when the Australian dollar was high, prices weren’t dropped, but as soon as the dollar falls the costs are passed to the customer.
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December 2nd, 2008 at 5:38 pm
i dont’t think it’s funny.
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December 2nd, 2008 at 5:46 pm
Toyota prices to rise in 2009 - that will make them even less value for money than they are now…. I certainly won’t be buying one then!
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December 2nd, 2008 at 6:15 pm
wheelnut,
whys that??
were you considering??
Its a shame they have pushed you away by adding 1000 bucks
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December 2nd, 2008 at 6:17 pm
Still best value for money in the long run.
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December 2nd, 2008 at 7:07 pm
The generally worst value for money brand, both short and long term, has now got worse.
They won’t be getting my money again anytime soon.
I have owned 2 too many Toyotas, from a total of 6. I’ve learnt the hard way that the “legendary” reputation of Toyota is no longer warranted. It took me 6 cars to realise that they were the most unreliable that the family ever owned.
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December 2nd, 2008 at 7:31 pm
Of course not Andrew M - the day I even think about or look at buying a Toyota is the day South Sydney win the NRL Premiership… and we both know that ain’t gonna happen
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December 2nd, 2008 at 8:11 pm
hahaha a Toyooda {as the daughter says}in our drive…pfttttttttttt Im trying to sell the house not devalue it honey!
Well how else are they going to stay profitable ? Toyota wont take a loss…………….others may try and help out the consumer but not the greedy one of the mob! Hope it back fires on them!
Cant believe how much Ford and Holden have dropped their prices,10k in some cases,good on them.
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December 2nd, 2008 at 8:25 pm
Toyota can TRY to raise prices but they still have to compete with everyone else. Plus Toyota allegedly has one of the lowest car cost of production.
They will just discount more.
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December 2nd, 2008 at 8:29 pm
Couldn’t have happened to a nicer company, their sales have hit a brick wall, they have huge stock piles in holding yards around the country and now they are screwing the numb-skulls that buy this crap….
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December 2nd, 2008 at 8:44 pm
Toyota can’t really afford to discount prices anymore given the amount of money its costing them to be an also ran in F1..
They’ve already reduced the prices of the TuRD range upto 3 times…. and as the dollar falls imports will cost more…. which will make it even harder for the Mr T”
Sure Holden and Ford have cut prices but a least they don’t have the shipping costs from Japan to deal with.
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December 2nd, 2008 at 9:11 pm
Wheelnut,
ive got some scary news for you mate…….
apparently Russell Crowe is booked in to attend every souths game next year.
now here is the scary bit…….
when ever crowe attends a game, souths wins.
i thought it so funny the season just gone how they could only win when he was there.
now here is the real scary bit…….
remember what you promised if they win???
ha ha ha ha ha ha ha ha ha ha “times a million”
hows Holdens 99c fuel deal going???
their customers would be paying holden at every fuel stop now ha ha ha ha ha
its just like those who locked their interest rates in when they were getting high.
One of the guys who works for me had to lock in for 5 years to get the bank to accept him. now he’s really P*ssed!!!
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December 2nd, 2008 at 10:57 pm
Andrew M, even if it has nothing to do with Toyota, it would be nice to at least stick to cars on these comment boards.
Grammar Nazi, Toyota are hardly best value in the long run. They have bad build quality and bad resale. I don’t think any Japanese car is best value in the long run but if they are, it would definitely be Mazda.
Aren’t Toyota at a premium over most of the competition already? For the dismal cars that they put out they wanna watch it I think. They are just being greedy. I’ve never owned a Toyota and I never will. I would rather walk that drive one.
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December 2nd, 2008 at 11:12 pm
My dad has owned 2 Toyotas in the past 8 years and I’m not joking they are actually a good car! They have never broken down too. By the way he owns a kluger (07 model) and he use to own a old echo (not the sedan version.
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December 2nd, 2008 at 11:14 pm
Opp type its actually the 05 model o0f the kluger!
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December 3rd, 2008 at 12:23 am
Gee, I’ve driven an Isuzu for 10 years and it’s never broken down. So what.
Arrogant Toyota drives nail further into own foot. Quality decidedly missing, features missing, prices going up - good luck with that in a receding world economy, and a sound Australian economy but with people pocketing their petrol savings and mortgage savings to try and make up for the last few years of $5.00 bananas.
Folks, buy a VW instead and enjoy the passion a Toyota can’t deliver :)
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December 3rd, 2008 at 7:39 am
Think you guys may be seeing a bit more of this in the future is the dollar remains weak.
That’ll be the day BM and Wheelnut in a Camry!!! Nah never the world would ice over first!!
Spoil sport Alex
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December 3rd, 2008 at 8:10 am
Yeah not good if you plan to purchase imported toyotas.
And seriously, Toyota the worst value for money?
One of the more unreliable manufacturers?
Make up your mind… boring yes… but unreliable?
Only 1 in a million will say that, Toyota has slipped in reliability.. but when you are No.1 … you can only go down.
Poor resale value?…. compare to what? Ford and Holden?
Heck no…
Compare to the premium-packed and featured Mazdas, Hondas?… Toyota’s premium models are similar in resale value rating.
And Reckless1… VW isnt that good either… look up their warranty claims… not bad.. but not too good either.
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December 3rd, 2008 at 8:12 am
Meanwhile in the USA…..Toyota has reported a slump of almost 34 per cent. The big T is not the numero uno and is not immune to global conditions. Thats a bigger fall the others!
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December 3rd, 2008 at 8:12 am
the drop occurred last month!
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December 3rd, 2008 at 8:13 am
Bret..
Look up resale value of 1 year old Corollas (new model), and Yaris … Klugers, Rav4s etc…
Not poor… no way near it actually.
And allegedly poor worst for value? for short term and long term?
Wheres your proof?…. articles?…. or is this your opinion…
Because its quiet the opposite actually.. from what I’ve gathered and I work in the industry and I talk to informed professionals who get paid to do their thing.
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December 3rd, 2008 at 8:17 am
Yup
USA.. not just Toyota.
The main reason Toyota lost a lot.. (and its more than 34 percent)…. is because the vehicle lineup they have there… Tundra (truck), Tacoma (pick up), Highlander (SUV), Sienna (people mover), FJ (Medium SUV), Sequoia (BIG SUV), 4 Runner (sports SUV)…. look at that range… all BIG vehicles…. the financial crisis along with the increased rise in fuel (happened in the last 15 months or so) has affected their lineup a lot.
But Ford and GM… well if Toyota suffered a blow.. these 2 suffered a blow and a jab.
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December 3rd, 2008 at 9:01 am
Alex, I say best value for money in the long run for a few reasons - not trying to be trite, but you’ll find Toyota’s resale to be excellent. Look at the figures of what you’ll pay for the oldest, cheapest current Toyota model available on the second-hand market - an ‘05 Yaris. Combine that with a second-to-none dealer and parts network, and fixed price servicing, and whilst it won’t be exciting motoring (far from it), it sure is hassle-free motoring that won’t have you dipping back into the wallet.
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December 3rd, 2008 at 9:07 am
I don’t get it. If they raise their prices won’t that mean that LESS people will buy them??? That’s my way of thinking anyway.
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December 3rd, 2008 at 9:20 am
hahaha Cupid.Maybe if I suffering from insomnia I would take one for a drive.
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December 3rd, 2008 at 10:07 am
Going back to the topic at hand. Can’t you just bargain them out anyway? Yes, you can pay for those extra $1000, but you can also ask the dealers extra stuff for you since you’re paying more. I’m sure that they can afford it, as I know the dealers jack up the price way above the build prices.
As for reliability, I had a friend who didn’t know anything about cars. Didn’t even know that cars have regular service intervals. He drove his Corolla for 2 YEARS straight without servicing. Daily driving. For 2 years the car holds out until it’s completely unservicable at the end of it. Now that’s what I call tough (engine wise).
I would like to see all manufacturers try that and see which engine can last the longest.
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December 3rd, 2008 at 10:27 am
I’m about as big a toyota fan as the John daly is of salad. But the fact remains more than 1 in 5 cars sold in Australia is a Toyota. Has been for a few years now. Residual values of all cars at the moment is in the toilet, and if anything, putting the prices up on will only help this cause it will only have a minimal impact on sales. Cause lets face it, people will still go look at them, and the dealers will still carve them up.
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December 3rd, 2008 at 10:37 am
Funny other car companies aren’t jacking up their prices, Toyota really annoys me. Their are already overpriced, they are the greediest car company with little return when you purchase one of their whitegoods. With the company’s reliability flagging, their is nothing desirable about their cars.
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December 3rd, 2008 at 11:00 am
James,
Resale values of 1 yo cars? What’s your point? I don’t see how that screams “value for money”
Toyotas established models are all poor value for money when funtionality and features are compared with others in class = poor short term value.
My personal experience with Toyotas has shown that the alleged reliability has not been there, with at least three serious mechanical failures (from 6 cars) and general servicing costs even higher than our Subarus.
= poor long term value.
Proof? No articles, no opinion, just factual experience.
James stop with the paid pro-Toyota propaganda allready!
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December 3rd, 2008 at 11:18 am
Ford suffered less of a blow in lost market share then Toyota in USA last month. Considering Toyota sell lots - thats a big “HUGE” reduction. Ford lost less then 30%!
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December 3rd, 2008 at 11:47 am
Gotta love how all the Toyota haters seem to be angry that they are putting their prices up. Shouldn’t you be happy? I’d be angry if i was at Toyota dealer and happier if I was a competitor. I also enjoy the wingers who complain about Toyotas and then say but ill never buy one. If your not going to buy one then why worry? As for the resale argument, putting prices up slightly does not harm resale values, putting them down dramatically does. I pity anyone who bought a new VE a few months ago and now sees new Omegas for 29999 drive away. Or anyone who 6 months ago paid 42K for an SS ute, now tho see them at 34K on road.
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December 3rd, 2008 at 11:56 am
“I pity anyone who bought a new VE a few months ago ”
I had a customer with a 07 VE SS, paid just over $50k for it less then 12 months ago. Now with 9000km on it, because of the $39,990 drive away campaign has dropped over 20k in 12 months.
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December 3rd, 2008 at 12:04 pm
Quote [Dlr]: I also enjoy the wingers who complain about Toyotas and then say but ill never buy one. If your not going to buy one then why worry?
Ever heard of sarcasm?
Most of the long term regulars on here such as Bavarian Missile Andrew M Golfschwein and myself know what cars the other bloggers on here do and don’t particularly like.
We are having fun because there are a handful of so called car enthusiasts on here with a holier than thou attitude who like to think that Toyota are immune from anything bad happening to them - after 50 odd years in Australia for example they are finally number one and the Toyo-philes seem to think that Toyota will be No1 for the next 50yrs
Given the downturn the global economy is experiencing [thanks mainly to the USA] price rises are the last thing a company would want particularly an importer.. The reduction of Tariffs may help a bit but not if the dollar continues to fall etc
Therefore; this will have a negative impact on Toyota sales particularly on their most popular cars - Yaris Corolla Kluger etc.
Whereas Holden and Fords most popular cars are made here in Australia.. They can afford to drop the prices of Falcons and Commodores as they don’t have such high shipping costs etc to contend with
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December 3rd, 2008 at 12:17 pm
Actually Wheelnut no local producer can afford to drop prices, its bad business (sure you clear stock, but..)
You can buy the 60th ed Omega for less than 30k drive away with 18’s, some leather and blue tooth, jesus, if it had a six speed box I would almost buy one myself! As for resale values of the poor buggers that purchased earlier..listen take off the on roads and dealer delivery its almost competing against the Epica! (pre giveaway price)
Always been said there is more money in big cars, but you have to wonder these days, they are being priced mid sized almost..
Agree that the price rise from Toyota is disappointing however, but this is a business decision, will have to wait and see if it impacts on sales.
And yes, Toyota does need to improve in the build quality stakes, living on past rep at the moment when one looks at recalls and so called “product enhancements” over the last few years.
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December 3rd, 2008 at 12:38 pm
I would love to know where people get there facts on figures on sales and how much stock is sitting in yards etc etc etc.
I would be that not many people on here knew that toyota had its second biggest November ever last month, and that stock is hardly a problem. Prices of toyotas have always been going up, just about every 6 months they get a price rise.
If you look at the cost of importing anything from Japan in any segment, TV’s house hold goods. The actual cost of these have gone up %30 wich means your New plasma sreen is set for a price rise as well.
To those who think that because the price is going up means they can get some stuff for free if they ask for it are complete idiots, Toyota Australia are charging the dealerships that much more to sell the cars, the cost has gone up, not the profit margins! there is no such thing as free when it comes to car sales.
At the end of the day. Its not the first price rise and it wont be the last, It hasnt hurt them in the past and it wont hurt them in the future. (my bet would be 6 months form now when the next rise comes in)
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December 3rd, 2008 at 12:47 pm
My 10 years old corolla is still going strong and flat a flat battery is the only thing that has every stopped it. But I was shocked last week when I learned you still cant but a corolla with stability control. How lame.
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December 3rd, 2008 at 12:57 pm
Obviously it wasn’t enough for Toyota to make the most boring vehicles on the planet. They now back that up by making those cars even more expensive.
Another top reason not to buy one.
Good on ya genii at Toyota HQ!
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December 3rd, 2008 at 1:02 pm
Quote [wheelnut} :Ever heard of sarcasm?
Have you? perhaps i should insert things like … LOL, hahaha, LMAO, ect into my comments others will also know when i am having a laugh. I certainly dont comment because i think i’m going to change someones mind about something, although i do enjoy pointing out when others are wrong.(hahaha)
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December 3rd, 2008 at 2:41 pm
Sam Says:
December 3rd, 2008 at 12:47 pm
My 10 years old corolla is still going strong and flat a flat battery is the only thing that has every stopped it. But I was shocked last week when I learned you still cant but a corolla with stability control. How lame.
Lol, And in 10 years of you owning your Corolla can you tell me when youve actually needed it?
A car so small and well balanced they are very hard to get out of control unless your doing somethign stupid.
you will see the addition of VSC on corollas going into 2009 however :)
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December 3rd, 2008 at 7:48 pm
Brilliant marketing hype from the masters at toyota!
So Sales have hit a brick wall & in an effort to prop up December sales they’ve put out there that 2009 prices will have to rise. “you’ll have to hurry”
My advice,hold off they will have too many 08 vehicles(which should be at least 10-15% cheaper in 09 anyway) and walk in to the dealer at the end of january.
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December 3rd, 2008 at 8:04 pm
^Or skip the Toyota dealership and drop into a Mazda or Honda Showroom, because I’m sure most brands would have savings around January.
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December 4th, 2008 at 4:37 am
For every good news story about a Toyota someone will have a bad one, it seems. For me personally, I used to think they were of better quality than most and invested in a Lexus IS200 in 2002 (new). It burnt oil faster than I could refill it and the same thing has occurred with my neighbours Avalon (belches out smoke when he starts it for christ’s sake. Also had a recall on minor stuff such as cracks in the centre console facia and wasn’t impressed with the paint quality. I should add that its value after 4yrs was $21k ($57k new). Was expecting more than that, as my residual was $23k.
Doesn’t necessarily mean they are crap, but I have been burnt and wouldn’t buy one again.
We currently have a Territory AWD 6spd which whilst not perfect, runs like a dream but then have a friend who loves his Kluger. Horses for courses, it seems.
****
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December 5th, 2008 at 5:58 am
Choose your friends wizely ezz. Happy with a Kluger! has he driven it yet without dozing off or continually mounting gutters because of the exonvaldez like steering.
Make sure he gets the v6 serviced before time the v6’s have been known to fail to oil sludge
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