Japanese luxury brand Infiniti has trumped the automotive world in an index based on the emotional attachment consumers have to brands.

The 2012 Leveraging Emotional Attachment for Profit (LEAP) Brand Index, compiled by US-based marketing company NewMediaMetrics, has been released showing the top 100 brands, out of over 350, spread across 38 categories.

Infiniti came out as the best placed carmaker in third position overall, only being beaten by the 2010 and 2011 LEAP Brand Index winner, the Apple iPod in second place, and this year’s winner the Apple iPhone.

Infiniti enjoyed a 25 per cent increase in its brand attachment compared to 2011, helping it finish ahead of Cadillac in sixth place.

The luxury brands kept coming with BMW, Audi, Mercedes-Benz and Land Rover claiming 13th, 14th, 15th and 16th place respectively, while JD Power and Associates 2012 UK Vehicle Ownership Satisfaction Study winner Jaguar, took out 21st spot.

Jaguar XFR

Lexus, whose 11-year run at the top of the JD Power Study came to an end this year, finished 24th.

Honda’s luxury derivative Acura, pipped its base brand coming in 25th ahead of Honda at 26th, while Toyota (31), Mazda (32), Hyundai (33), and Nissan (42) rounded out the Asian manufacturers with Jeep (35), Ford (41), Chevrolet (43), Chrysler (58), General Motors (65), and finally Dodge in 74th spot, completing the automakers top 100 efforts.

2012 LEAP Brand Index Top 100 - 1

Infiniti, who only launched in Australia in August, will be hoping the positive brand attachment from US consumers will be replicated with Australian buyers.

Click on the Photos tab for more images.




  • Robin_Graves

    I reckon VeeDud would win over here seeing how deluded and one-eyed the fanboys are on this site.

    • Legnab

      If it was germany they certainly would have , but its a US survey , cadillac funny no6 , oh and wheres FORD , beaten by disney parks ,what  a joke .

      • Garrywhopper

        Wah wah wah wah, that’s all your saying, very very boring, a least try to put something funny in

      • Jober As A Sudge

        Good to see both Robin and Legnab, the CarAdvice resident clowns, at it again!

        • Monk

          And Bangles fails to recognise that his sledge at Ford is ironic as his VAG failed to make the list.

          • Jober As A Sudge

            Don’t think i want to his VAG on that list

    • Luke Brinsmead

      Such pot shot jokes like these are ridiculous. If you first don’t succeed, try, try again.

  • horsie

    slow news day

  • HFXFY

    I hate America

    • Noddy of Toyland

      And they hate you.

    • JD

      says the user who is *cough* using the Internet invented by american military *cough*

  • Mills

    I’m definitely not surprised the iPhone is at the top. You can barely have a conservation anymore without someone checking their phone.

    • nugsdad

       Is that why trees and animals are are all becoming extinct ? iPhones have killed the art of conservation?  :-)

  • JamesB

    I find this rather fishy. There hasn’t been an Infiniti that has won my heart ever.

    • Phil

      It could be something to do with resale value perhaps? I can’t imagine they’re very good for resale, maybe people who do buy one & a few years later when they want to upgrade, find out at trade in that its basically worthless & decide to hang on to it afterall?

      • Passer by

        That would help to explain why they were awarded the strongest performing residual brand in the states… This Survey is feedback from how owners portray the brand based on their satisfaction from dealing with the company (i.e. when you own a car for 7 years you still get treated like a proper customer… how novel, I’m sure the guys at BMW would do exactly the same).

    • Passer by

      How many have you owned?

  • Wile E Coyote

    Hard to believe Infiniti is ahead of Google and Apple

    ….and Facebook is not in the top 20

    Nah I am writing this survey off as dross

    • Zaccy16

      Yeah very weird that infinity is higher!

  • Noel

    All this survey is really saying is people who buy these products will pay more because they believe the product is worth it…..aka suckers :)

    • Passer by

      What phone do you have?

  • Sammo

    American consumer surveys?
    Take it with a pinch of salt.
    Don’t really know why CA bothers with this silly nonsense.

    • Sydlocal

      We are turning into an American state anyway considering people are now calling bonnets “hoods”, guards “fenders”, I have even heard people call footpaths “sidewalks” and nappies “diapers”. We are even competing with them in the obesity stakes. I guess imitation is the greatest form of fattery, I mean flattery!

  • F1orce

    People who buy Apple products are pretty useless.

    Samsung Galaxy S3 >>>>>>>> IPHONE X100000000

    • Wile E Coyote

      Please check your medication.

      You have the wrong site.
       

    • Passer by

      Yes, such a great way to judge a person… You must be very intelligent

  • http://www.glass.co.uk/ L Benning

    That’s pretty impressive actually.

    • Passer by

      Agreed. This is feedback from people that have actual first hand experience rather than “experts” in a forum filling time and casting judgement unfairly. Although, going by the levels of customer service in Sydney, nobody really values it anyway!