Ford Edge headed for Europe; Australia sticks with Ford Territory

By Tim Beissmann
September 07th, 2012

FIND DEALS

The Ford Edge will join the blue oval’s European SUV line-up as part of an expansion of its global ‘One Ford’ strategy.

The next-generation Edge, due in the second half of 2014, will be produced in both right- and left-hand drive, opening it up to every Ford market around the world, including Australia.

But Ford Australia says it has no plans to bring the Edge down under, insisting the similar-sized and locally manufactured Ford Territory fills that role in our market.

Ford Australia announced a $103 million investment into the Territory and Falcon in January, promising an update for the large SUV in 2014 and shoring up its future until at least the end of 2016.

The Territory’s fate beyond that point remains under a cloud, however, and the next-generation Edge would be an obvious replacement if Ford winds up its local production operations.

The Edge will join the Ford Kuga and the all-new EcoSport baby SUV in Ford of Europe’s line-up as the manufacturer seeks to sell more than one million SUVs in the region within the next six years, with SUVs accounting for 10 per cent of the brand’s total sales.

The Edge is currently produced by Ford in Ontario, Canada and sold throughout North America. It is available in both front- and all-wheel drive configurations with either a 2.0-litre EcoBoost turbocharged petrol engine or a 3.5-litre petrol V6.

The second-generation Edge will also be offered with a diesel powerplant to satisfy customers in Europe.

Ford says the next-generation ‘One Ford’ Edge will combine “design leadership with capability, fuel economy and unmatched in-car technology” as well as “style and first-in-category features”.

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Opelman

I think this Ford looks much better then the Falcon on stilts – id buy this over a Territory any day, and im not a Ford fan
- Schah7
  
  The Territory looks more modern & has far better styling % lines.
  - JamesB
    
    And the Holden Commodore is a well-made, fully Australian car.
    - Schah7
      
      LOL! Yeah Right
    - Mile Kitich
      
      The only thing made in Australia is the front holden badge )))))))))
    - Mile Kitich
      
      The only thing made in Australia is the front holden badge )))))))))
- Fairlane
  
  You got to be kidding,it looks like a Tonka toy
- PM
  
  Well when Ford shut down Falcon production in 2 years where does that leave Territory ?
  
  I’d put my money on this replacing Territory
jekyl & hyde

more “writing on the wall”.RIP ford aus…
Golfschwein

Nice looking bus.
Prosl2

This car has very bold and assertive styling, and looks a lot better than the tired Territory with the same side panels as from 8 years ago.
- birdie
  
  So whats toymotas excuse for the playdoh
http://www.facebook.com/people/Derek-Brooke/1155415069 Derek Brooke

Doesn’t it say “global One Ford strategy” why is Ford Australia
exempt form that, why don’t they tool up and start building it here as
well for right hand drive markets.
- Zandit75
  
  The One Ford Strategy has only been in effect for the last year or so, and the designs for the latest Falcon and Territory were locked in place long before this new direction. Tooling and stock levels are all planned in advance and for a certain length of time. They can’t turn around years of planning in just a few months. Give it time.
Saltypigeon

Get rid of the ancient Falcon and Territory. Give us something modern please Ford.
- Noddy of Toyland
  
  Hahaha have you actually driven the Ecoboost Falcon, or the new diesel Territory? They’re the most modern Australian built cars, pick on Holden. All they seem to do is make a gruff V6 smaller and gruffer to meet emissions regs.
- BrodyBunter
  
  Ancient? Do you even know what you’re talking about?
  
  That was a rhetorical question. No… no you don’t.
- Peter
  
  Troll.
- PM
  
  Love how the Falcon and Territory are copping it now…………(eating pop-corn)
Saltypigeon

Get rid of the ancient Falcon and Territory. Give us something modern please Ford.
3D4

The EDGE is very good looking Ford esp. front end… New Territory is not bad but first gen is a shocker (I have the “pleasure” to drive one as a company car – since new year’s it has been 5 times in garge for unscheduled service = very very unreliable not to mention redneck-ish driving manners on the road)
- Sydlocal
  
  What do you mean by “redneck-ish” driving manners? It is just that the majority of the motoring press etc think it is one of the best handling SUVs out there and right up there with something like a BMW X5. No argument about the reliability though!
  - Rick
    
    We have a couple of territory’s in our fleet and aside from the bushes failing which we have replaced with poly graphite ones the cars haven’t missed a beat and the bushes haven’t failed since they were replaced . 1 of the territory’s (petrol AWD ) has just over 390000 km It’s given us a lot less trouble than the oil drinking 200series cruiser
  - TG
    
    Replace “redneck-ish” with “bogan-ish”, case closed.
    - Rick
      
      Good one tg , you’ve just made the best bogan-ish comment
http://www.autopten.com/ John | Autopten

The new Ford Explorer looks better, nothing new on this SUV.
- RobertRyan
  
  I agree. The engine in the Edge is not that brilliant.
Legnab

LOOKS the business , love the steam train front , rear is a bit soft , needs more aggression , dump the terrycan and get it here , as long as the front suspension is better than the terry .
- Andrew M
  
  I think you would be hard pressed to beat the engineering of the Territory front end.
  
  If you are however having a go at the ball joint issue a few years back it was rectified a while ago so get over it.
  - Legnab
    
    Not quite so, plenty of new owners having same problems , too soft .
    - Andrew M
      
      Show me this plentiful amount of reports.
      Ive noticed you have it in for local products so Im a bit cautious in believing your word on the matter.
      
      Also, the FG had a widened front track so they could plonk the Territory front suspension into it. Are you going to tell me there a plenty of Falcons collapsing too?
      - DanielD
        
        Ball joints on FG I haven’t heard, but plenty of FG’s wear out bushes and other suspension components prematurely as do Territories, although you told those folks to get over it, so they apparently don’t count anymore.
        
        While the front of the Terri has been updated, most of the suspension hasn’t been and will wear prematurely as it has from the release of Territory. As for the revised front end of SZ Territory, I’d say the jury is out. Lets revisit the matter in a couple of years when they have some mileage on them. If they start failing you can tell those folks to get over it, as you will have moved on to the next Ford SUV by then.
      - Andrew M
        
        Front suspension got revised in SY11 so it has been in circulation for a bit now.
        
        As for bushes wearing, I have heard from the sector that uses them for track days or lowering etc that they complain they are too soft and hence wear quick. Every day driving I havent heard reports.
        
        And by the way Im not telling any owners that may have experienced failure to get over it, just those like Legnab that pick a problem they dont know anything about and keep banging on about it
      - Legnab
        
        RIGHT , current AWD owner has the same problem as old series , 40,000k and its happening again , he had 2 of the old series very annoying , ford dont want to know you out of warranty .
      - Andrew M
        
        still got nothing Legnab?
  - DanielD
    
    Get over it? You aren’t from Ford Customer Care are you? If not why not?
    - Andrew M
      
      ha ha, although taken out of context, I appreciate the Humour.
      
      I personally have had good service experiences from Ford, but I do understand there are many out there that have been let down in the service department
    - Troll No. 77
      
      Go and cry somewhere else DanielD, or is that DanielXR8. No one cares about your endless sooking about how rubbish you think your last Ford was, or how rubbish you think the current ones are. Run along now, there’s probably a Mazda 3 forum calling your name.
Legnab

LOOKS the business , love the steam train front , rear is a bit soft , needs more aggression , dump the terrycan and get it here , as long as the front suspension is better than the terry .
Legnab

LOOKS the business , love the steam train front , rear is a bit soft , needs more aggression , dump the terrycan and get it here , as long as the front suspension is better than the terry .
Legnab

LOOKS the business , love the steam train front , rear is a bit soft , needs more aggression , dump the terrycan and get it here , as long as the front suspension is better than the terry .
F1

Ford the dogs copied the Toyota Venza styling.. Too bad the Venza is a superior product and doesn’t have such a cheesy name like ‘EDGE’ naa 3G

Expected from a mediocre brand like Ford..
- Dudeface
  
  F1 whenever I see a comment from you I immediately think ‘well this will be a load of BS’
  
  Firstly, the Venza looks like a slightly smaller car so isn’t really directly comparable.
  
  Styling wise, they don’t look much the same at all? But whatever,,
  
  Superior product? Well I just scratched the surface.. the Edge has 3.5L V6 with more power and better fuel economy, turbo 4 with more power and better fuel economy than the wheezy 2.7L 4 in the Venza.. etc .. etc.. I can’t be bothered looking into it more as I can see a pattern emerging. Oh and Ford sells about 4 times as many Edges in the US as Toyota sells Venzas.
  
  But don’t let the facts get in the way of your ignorance..
F1

Ford the dogs copied the Toyota Venza styling.. Too bad the Venza is a superior product and doesn’t have such a cheesy name like ‘EDGE’ naa 3G

Expected from a mediocre brand like Ford..
F1

Ford the dogs copied the Toyota Venza styling.. Too bad the Venza is a superior product and doesn’t have such a cheesy name like ‘EDGE’ naa 3G

Expected from a mediocre brand like Ford..
F1

Ford the dogs copied the Toyota Venza styling.. Too bad the Venza is a superior product and doesn’t have such a cheesy name like ‘EDGE’ naa 3G

Expected from a mediocre brand like Ford..
Zaccy16

Looks horrible, locally built tezza looks much better!
- RobertRyan
  
  This will bomb in Europe. styling too US. Ford is bleeding badly in Europe, needs something that can regain market share. SUV’s are not main sellers in Europe.
  - Mike
    
    Absolutely. All it will do is undermine Ford Europe’s carefully cultivated image of environmental leadership. A dumb move.
http://www.facebook.com/people/Pete-Petrass/1299968544 Pete Petrass

This sounds a much better product than Territory where inside one could be forgiven for thinking they were in a Falcon. Ford should dump the Territory and build this car in Australia instead. As usual the rest of the world gets the good stuff and Australia gets lumbered with inferior product. With this sort of attitude towards local consumers Ford will die a slow and miserable death here.
- BrodyBunter
  
  You are a retard. Free speech for the dumb is the bane of the internet. Stop spreading your ignorance, and get sterilised.
- Sydlocal
  
  Funny that Pete considering the Territory is based off a Falcon. Considering we are such a small market doesn’t it actually make sense for a company to share as many components like dash pads etc as possible to keep costs down?
Gfds

As with everything else, wheter built locally or imported, will cost 50% more here than in the US.
ToddR

So much better than the local “old” Territory, give us something to get excited about please.
ToddR

So much better than the local “old” Territory, give us something to get excited about please.
Justjamie72

Agree totally with opelman. I’m not a ford person at all. I saw this when I was in the states a couple of years ago and I fell in LOVE with it!
mick

Seems everyone here is assuming the Edge is better than the Territory. Very bold statements since they have not been operating side by side. I guess next you will say the Explorer was a terrific vehicle when they were imported here years ago, and the Taurus too, right? You have to remember the driving conditions in Australia are much rougher than overseas, which leads to accelerated wear on suspension components. It’s true that parts may be cheaper in the US to make and for resale, but often they are lower quality too. If you drove this car in the same conditions as the Territory, it’s almost guaranteed to have problems first. Also the 3.5 V6 is nothing to write home about, the 4.0 I6 is much better even in it’s current state. If it were updated to lighter block alloys, direct injection, and Ford’s Twin-VCT (all of which is possible, but unlikely), it would put the 3.5 V6 to shame.

It’s great to see Australians are so patriotic. Almost every other country buys locally, but in Australia, everything imported must be better, because it’s imported, right? You can bag out and whinge about the Commodore, Falcon, Territory etc all you want, but the fact remains they are typically better than imported equivalents.
- RobertRyan
  
  That 3.5 V6 is a real under performer It is NO diesel in towing or fuel efficiency..The only time it has performed well is when it has a turbocharger attached to it. Downside it drinks fuel at a surprising rate under load.
- Patriot.
  
  Unfortunately Mick, most of our fellow countryman are ignorant. All cars, from all manufactureres have issues, because it’s impossible to make a car that doesn’t when they have hundreds of thousands of parts.
  
  Australian vehicle quality would be above that of most US made vehicles. And our own offerings are some of the best value you’d find in the market. And they’d be even better if they got the R&D budgets of similar US market offerings.
  
  Territory is head and shoulders above this vehicle. And is a popular SUV in the current market. Ford Australia has no need for this Edge.
  - Zaccy16
    
    Well said! A friend of mine works for ford and has leases many current gen territory’s in diesel and petrol Andi have traveled in the lots of times. They are quite refined for the price and are decently Equiped
- Sydlocal
  
  Fair statement there mick about how good the local cars are however the thing is if you look at it there aren’t really any imported equivalents unless you count big German prestige cars. Could the fact that they are producing cars that the market doesn’t seem to want in significant quantities these days part of the problem? Let’s face it, the Commodore and Falcon take up more space on the road now than many SUVs. The Cruze out-selling the Commodore often these days leads to this thought. Maybe the often forgotten Australian manufacturer, Toyota, could start building the Corolla here again?! TIC
Badge

Get rid of the fugly Territory… the Edge is so much better looking.
- RobertRyan
  
  You have not see the Edge in person I have, it looks terrible compared to the Photos.
  - F1
    
    The edge looks extremley ugly in the photo’s above..
    
    I’d imagine it’ll be horrendous in person..
  - Nasal Explorer
    
    Territory looks ugly in photos *and* in the flesh.
    - RobertRyan
      
      That is why it sell so well. Because it is “Ugly”
      - Nasal Explorer
        
        Yeah, but it doesn’t sell well enough to keep Ford Australia alive.
  - Badge
    
    I did see the Edge in person… and still think it is fugly as…
ramblingmustang

Well I see no beauty in the Ford “EDGE ” a box is a box lets face it 80% of current SUV’s if over layed are characteristically the same style, lets face it unless you get a bit innovative aka the new Mazda 6 sports wagon. living ex the USA the buzz word here SUV has been main frame in the states 15 + years and yes its the box theory not a lot marketing as such lots of glitz why because 300 miillion people live there , example Jeep Wrangler only building 40 per hour small number production sales 15/16000 per month can not keep up build at TOLEDO, all SUV’s evolved around the F series , Bronco , Trailblazer, Durango Expedition , all boxes the EDGE a box , also Ford has in the wings as you all know the big selling Everest a 4 door Ranger ., avail all over ASIA built in Thailand ,
Consider this Ford will release both in Australia EDGE EVEREST aka ENDEAVOUR and the aging Kuga instantly a 3 piece line up.
Marketing ……question when did you last see TV MEDIA advertising Falcon ? some Territory recently ,but big deal ,,,,,Ford in Australia is a secret in the U.S THEIR IN YOUR FACE maybe they are building up a war chest for the future , opinion I do not see Ford draging the Falcon & Territory thru production for 4 more years , personally the decline is happening to fast for their program .
Last year at home Calif I decided to buy a new vehicle after 10 years gave the kids the trade off to the dealer Mustang was on menu my biggest problem was choice listen the dealer said you can leave the lot now drive out picking any combination color eng/tran soft/hard top 25 configurations of one vehicle ,,, last week went to Holdens to buy an intrim Commodore picked a dressy model told 9 weeks delivery ??
Australians build great cars I really mean great but do not know how to sell the message or understand what you guys want SELL SELL but No SERVICE & NO LEMON LAW …WOW ?
Oh yeah KIA SUV voted best import into the U.S 2011/12
http://www.facebook.com/profile.php?id=1798737057 Gianni Matthews

What a shame. It looks a heck of a lot sleeker than the boxy Territory.
- ramblingmustang
  
  If you go to the Ford canada site you will note Edge Has no edge it has the drag coieffent of a brick…….Territory is far more aero dynamic
- Phunken
  
  styling cue inspired by 90s detailing
- Phunken
  
  styling cue inspired by 90s detailing
Bryan

A quick glance at the photo made me think this might have been some information about the new Ranger wagon but unfortunately not. I personally don’t mind the way it looks but then I’ve never really liked the Territory.
http://www.facebook.com/gregtuck1 Greg Tuck

Most likely scenario, if Ford stays as a manufacturer, is to make next gen Taurus/Falcon and Edge/Territory in Australia from largely imported CKD kits. The hope if that Ford Australia can make a derivative that is unique for export, eg. a ‘Fairlane’, wagon or ute version.
This might not be such a bad result for Ford Australia actually.
- Rocket
  
  More likely Falcon and Mustang will be built on the same platform from 2016. Hopefully in Australia for RHD exprort markets also. No need for Taurus in Australia with the new Mondeo on the way which is big enough for most.
  - Sam9
    
    Yep agree with you there. Falcon will share a common platform (RWD) with mustang beyond 2016 as more of a performance niche vehicle than high volume large car.
http://www.facebook.com/people/Karl-Sass/100000921334936 Karl Sass

Got to love how people can conclude this ugly thing is better than a Territory just by looking at a picture of it lol.
JamesB

Well, beggars can’t be choosers, and this is a better 4×4 anyway. Ford Australia, stop depriving us of the same branded cool cars. Get this and the Mustang here ASAP!
Phunken

wow compare to this 90s barge the Territory look way better.
Phunken

wow compare to this 90s barge the Territory look way better.
Jason

Drove the Ford Edge in the US earlier this year. Nothing special. Territory is a better vehicle. Perhaps the Explorer is more comparable but reality is its much more $$$ (Major point. Don’t want to be like the idiots on here that compare $90K BMW’s with $35K Falcon’s and complain that the quality isn’t the same).
Bynight230

Don’t bash the territory too much, at least the
Australian diesel territory has no DPF, if you don’t like diesel smoke too bad
go petrol or gas. just wait until the 60k plus European diesels with their
European diesel particle filters start clogging up, the car starts losing power
and the fright of your life when you see clouds of smoke from the back of the
car cause the catalytic DPF is not getting the time to ”regenerate” that some
might mistake as coming from under the car respect for the Lord Jesus (wholly
st.)

Mix in a authourised Euro car dealer that don’t
care a st about you, then the catalytic DPF gets so full of half burnt ash and
soot cause the problem gets exacerbated by the clogged DPF and the DPF problems
turn into a blooming nightmare.

Quite a few in Europe have resorted to taking the
DPF off, boring a hole through the guts of it or at least bash the st out of it
then running it with no catalytic DPF filter honeycombe cause the cost of
replacing them is too darn prohibitive and to make it worse the fg car ECU
incorporates the catalytic DPF into the engine management a whole lot of st to
deprogram it from the ECU and add to that turbocharger failure cased by the DPF
blocking the flow of exhaust from the engine and the darn cost of having a new
turbo replaced and fitted, fg hell you are up for serious cost. European
diesels are pure St.and not worth the money

They can go stick their European garbage up their
posterior

Don’t bash the territory too much, at least the
Australian diesel territory has no DPF, if you don’t like diesel smoke too bad
go petrol or gas. just wait until the 60k plus European diesels with their
European diesel particle filters start clogging up, the car starts losing power
and the fright of your life like what happened to my mother when you see clouds
of smoke from the back of the car cause the catalytic DPF is not getting the
time to ”regenerate” that some might mistake as coming from under the car,
respect for the Lord Jesus (wholly st.)

Mix in a authourised Euro car dealer that don’t
care a st about you, then the catalytic DPF gets so full of half burnt ash and
soot cause the problem gets exacerbated by the clogged DPF and the DPF problems
turn into a blooming nightmare.

Quite a few in Europe have resorted to taking the
DPF off, boring a hole through the guts of it or at least bash the st out of it
then running it with no catalytic DPF filter honeycombe cause the cost of
replacing them is too darn prohibitive and to make it worse the fg car ECU
incorporates the catalytic DPF into the engine management a whole lot of st to
deprogram it from the ECU and add to that turbocharger failure cased by the DPF
blocking the flow of exhaust from the engine and the darn cost of having a new
turbo replaced and fitted, fg hell you are up for serious
cost.
Please ladies and gentlemen, be
warned I did’nt write this article cause I am spitting the dummy cause I can’t
have a 60k plus luxury European diesel I wrote this out of my own fg disgusting
experience.

European diesels are pure St.and not worth the
money

They can go stick their European garbage with their
emissions BS up their posterior, SERIOUSLY!!!
- Legnab
  
  Too bad the terry is kaput in 2016 , dead like the falcoon , maybe a toyota for you .
- http://www.facebook.com/people/Karl-Sass/100000921334936 Karl Sass
  
  I thought the diesel engine in the Territory is a European unit? Although you’re right, DPFs can potentially be very troublesome and expensive.
sonny

gee you guys give me a laugh at your comments. lets face it those that are patriotic to australia will buys products no matter how bad they are and then complain (quietly) after a few years when something goes wrong. Theres nothing wrong with that but sometimes you are buying an inferior product

0
Ejon

I’ve seen this in the US and it looks stunning. Just as sexy as the evoque
http://www.facebook.com/strangr Chris O’Neill

Just drove one of these cars in the USA, amazing car to drive, so much better then any territory, both in style and drive quality, Fuel econ was great unlike any ford 30mpg
Hellas auss

Damn that’s one ugly car. Thank God Australia has made its own Ford SUV (Territory) or else we will be seeing that ugly thing on the road.
http://twitter.com/Normandy_SR2 Grant

having driven an edge for 2 weeks, I am sold. the terriotry is rubbish next to this!!
http://www.facebook.com/justine.phipps.35 Justine Griffin

Just spent two days in a hire car Ford Edge sports version in the US, and fell in love with it instantaneously! Drives well, very comfortable and well set out inside. Boot space was great and fit two full sized travel bags as well as a large duffel bag easily! I have just tried to look for it in Ozzie land and have just read the above news that we won’t be getting it – boo! I would purchase this car in an instant if we did! Too bad Ford I am not interested in the Territory version to basic looking for me!