Aston Martin Virage to be axed | CarAdvice

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Aston Martin Virage to be axed

By Anthony Crawford |
FIND DEALS

The Aston Martin Virage will be discontinued after less than two years on sale as the British sports car manufacturer seeks to simplify its line-up.

Aston Martin had high hopes when it revived the nameplate in March 2011 with the launch of the Virage coupe and Volante models.

The Virage was supposed to sit neatly between the Aston Martin DB9 and DBS, and as such received a more powerful version of the DB9’s 6.0-litre V12 – upping power by 15kW and flattening the torque curve.

Sales of the Virage have actually been quite promising, having exceeded 1000 units around the world, especially given the car’s $371,300 price tag (before on-road costs).

But the Virage nameplate will be axed from Aston Martin’s line-up in the coming months thereby simplifying the variants offered at the top-end of its range.

Eliminating the Virage will almost certainly mean a higher asking price for the new DB9, which is set to take the place of the deleted mid-range model.

The new, more powerful DB9 will reportedly adopt more aggressive styling cues similar to the Virage.

The restructuring will create more clarity for Aston Martin customers, with just two versions offered: the new DB9 and the range-topping Vanquish (pictured above) to replace the DBS.

CarAdvice will be attending the launch of the Aston Martin Vanquish in the UK in the coming weeks.

  • Grammar Nazi

    This article made my head hurt.

  • Zaccy16

    Love Astons! wish i had enough money!

  • Daniel

    I was all for them reviving the name plate, the problem was that it was the same car they had already released twice! We don’t need a DB9, DBS and Virage that are all essentially the same car. I’m glad they’re discontinuing it because, as they’ve realised, their model range is just so cluttered. 

  • davie

    I find it extremely hard to tell the aston martin models apart. was the Virage actually a different car or is it just the same body/engine with a different front bumper bar?

  • Kylehogan

    Sad… The virage was such a nice, beautiful car. No reason given for discontinuation, but its obviously because it looks so similar to the vanquish, and Aston has used styling cues from virage in the new vanquish. They just want people to forget it and Vanquish to be their NEW halo model, forget the old one that was launched to critical acclaim. That’s why.

  • Kyle

    Next to vanquish, virage looks..*cough*cheap*cough*

    • LeStori

       Whilst it is very expensive in OZ, the Virage it is a “cheap’ A$250,000 or so in the UK….

  • Smart US

    i though its finally good looking 370Z…