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Russian car maker AvtoVaz has taken the wraps off the striking Lada XRAY concept at the Moscow motor show.

The dramatic SUV concept was designed by AvtoVaz’s new design chief, Steve Mattin, who previously worked for Mercedes-Benz and Volvo where he oversaw the design of the second-generation M-Class and the XC60 concept car, among many production cars.

With hints of Range Rover Evoque, Kia Sportage and Citroen DS4 in its design, the Lada XRAY concept debuts the brand’s new ‘X’ front-end – incorporating the headlights, foglights, grille and lower air intake – that is set to become a feature of future Lada vehicles.

Lada says the first production models showcasing the new design language should hit Russian showrooms by 2015.

The XRAY’s cabin continues the progressive design of the exterior, with generous lashings of brown leather, metal accents, soft plastics and lush carpets.

A large, pop-up central display screen and a crisp digital instrument cluster adds a futuristic quality to the cockpit.

AvtoVaz gave no details of the Lada XRAY concept’s powertrain, and while the manufacturer has no plans to put it into production, elements from the XRAY’s design will influence future models from the brand.




  • Daniel

    Looks kind of like the previous Ford Focus from the back. It looks okay, but as with many concepts I just can’t quite imagine someone actually buying one…

  • Alexander Sambuco

    I see the previous generation Focus at the back and DS3 for the front half (in the 2nd pic).
    I like the look, dont mind the brown, but need less of it in the interior, more silver or even black ould be better.

  • Phunken

    ‘X’ front-end – incorporating the headlights, foglights, grille and lower air intake – that is set to become a feature of future Lada vehicles.

    Ummm i wonder if Opel will think otherwise, too close to their own look, look at the Ampera front end treatment.

  • Phunken

    X front end look too close to this…

  • Edward

    And yes Mr. Wayne, it does come in black.

  • Ted

    Some KIA styling there …

  • Robin_Graves

    Brown should be banned as an interior colour.

    • Legnab

      Better looking than a territory , ball joints look okay .