Hyundai special edition Genesis Prada
November 13, 2008 by Matt Brogan
Hyundai and Prada, one of the world’s leading luxury goods brands, will collaborate to create three special edition Genesis sedans that will combine the best technology and industrial design principles with quality materials, craftsmanship and an innovative new approach, all aimed at creating a new driving experience.
One car will be unveiled at the 2009 Seoul Motor Show and then displayed at Hyundai Motor Company’s headquarters in Seoul, while the other two will be auctioned for charity under the joint Hyundai Motor Company – Prada Transformer name.
Prada’s design team will create the three special edition Genesis sedans in Italy over a four month period, working closely with Hyundai Motor Company’s engineers and own designers, using the house’s signature materials.
“We’ve made a name for ourselves as a quality automaker, and are now focusing on raising our brand image,” said James Choi, Hyundai Motor’s President of International Sales. “We are extremely delighted that Prada, one of the best and most innovative luxury goods brands, has agreed to work with us and infuse their creative energy into our products.”
The special edition project will lay the foundation for future cooperation between the Korean automaker and other specially selected partners.
Established in 1913, Prada has built a reputation as a reference trend-setting brand in the luxury industry. Prada’s interests transcend fashion, to embrace multi-faceted cultural initiatives that led to the creation in the early nineties of the Prada Foundation, which has become a reference institution in contemporary art and culture.
Print it: 
So is Genesis going to be the Hyundai luxury brand? Or will these cars still be badged as hyundais
‘Sgt.Sweetsuck’ – please keep your uneducated opinions to yourself. This car is excellent.
^^I believe they will still be badged as Hyundai’s.
Hyundai Prada. Now that is an oxymoron.
Yes “spitfire” I was thinking the exact same thing.
I had a chuckle when I saw “special edition Genesis Prada”. Especially since Lambo did an edition with Prada too.
Prada must be strapped for cash!
This greatly reminds me of LG Prada and Samsung Armani mobile phones, seems that the koreans are trying very hard to improved their brand perception
How about a Genesis Chanel#5, that would smell really good, and be relatively cheap to create – just sprinkle a little into the cabin air filter every day.
Tiny Tim
‘Sgt.Sweetsuck’ – please keep your uneducated opinions to yourself. This car is excellent.
^^I believe they will still be badged as Hyundai’s.
Obviously you drive a very rare and distinguished Hyundai yourself! LOL
I remember in the early 80s my Dad had a Ford LTD with \’Cartier\’ badges on it.It came with a special key ring, leather folder and seats.
Next we\’ll be seeing a Rolls Royce ‘King Gee’ edition
Motortrend done a comparison between the v8 Genesis and the equivalent Lexus and Merc and it compared well being better in most areas for less than half the price of either in the States.
Their main criticism was that it’s appearance was a knock off of the Merc and Lexus. They said the leather interior had a higher quality appearance than the Lexus and more high tensile steel in the body with greater rigidity than the Merc.
‘Sgt.Sweetchuck’ no mate, I dont own a Hyundai. Although reading overseas reviews of this car where it beats the BMW 5 Series and Merc E-Class and then wins Canadian Car of the Year….has to say something very positive about this car.
Spam word: Hyundai
Wow NICE looking car. We need it here in Australia ASAP, especially with that sweet V8 engine now that petrol will be down to $1/litre very soon.
where is carla zampatti when you need her?
It’d be like siring a fine thoroughbred with tony the pony.
My friend has driven a Genesis and he said this car is definitely better than BMW5, Mercedes E-class and Lexus GS in every aspect…Handling, Ride quality, Build quality, Interior quality etc …
Really, that he says it’s better than a Lexus surprises me. How does it compare to a Honda Legend? I cannot imagine anything surpassing the quality of a Honda.
This is the best demonstration yet of Hyundai’s intended direction. I bet the philosophy wont change. Best quality, sharp price. And WOW, what a great looking car.