Ford Australia: president not hinting at end of local production | CarAdvice

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Ford Australia: president not hinting at end of local production

By Tim Beissmann
FIND DEALS

Ford Australia says comments by its president contending that vehicle research and development operations can survive without manufacturing are not an indication the company is considering ending local production of its Falcon and Territory vehicles.

Ford Australia president and CEO Bob Graziano told Australia’s automotive media earlier this week he believed it was preferable, but not essential, to build cars in a country that is home to a global design hub, like Australia.

Graziano’s comments sparked speculation that Ford is preparing to end local vehicle production, which it has committed to until the end of 2016 but not beyond that point.

Ford Australia spokeswoman Sinead Phipps sought to clarify those comments on Wednesday, telling ABC Radio that Graziano was not suggesting Ford was thinking about abandoning its Victorian manufacturing operations.

“Absolutely not,” Phipps said. “Bob was talking about manufacturing in terms of the context of the design process.

“He further went on to clarify that we believe we’re lucky in Australia that we have all three vehicle development stages here, that we can design and engineer, we can manufacturer, and we can test here.

“So there was no hint implied in any way.”

The long-term future of Ford Australia’s manufacturing remains under a cloud, however, as sales of the Ford Falcon large car continue to decline. On the back of a record low in 2011, Falcon sedan sales have fallen a further 28.7 per cent this year, putting Ford on track to sell fewer than 15,000 across the country for 2012.

In January, Ford Australia announced a $103 million investment to update the Falcon and Territory in 2014, confirming that the updates would take the Falcon through to at least the end of 2016.

Graziano’s comments came at the unveiling of Ford Australia’s refurbished local design centre in Campbellfield, which has undergone its first significant upgrade since opening in 1970.


 

  • Eaglefry

    For a company that has produced good vehicles, all the best Ford..

  • Troll No. 54

    Caradvice: obsessed with the demise of the Ford Falcon. You do know it’s called “Ford Motor Company of Australia” don’t you? Not “Falcon Motor Company of Australia”. If they dump the Falcon after 2016, they will build something else. Even then, I’m sure you’ll still harp on about the Falcon.

    • Nerdbustermd

      Such a clueless comment. The Falcon means production capability, thousands of jobs, pride of a nation. It’s a 50-year nameplate you bloody idiot. This is a major event for the Aussie industry and it’s people like you that have ensured the car’s death. Ford Oz made the best it could do with limited resources. Move to Thailand and enjoy your cheap living of standard. 

      • Jacob

        Switzerland dont make cars, yet they have a rich standard of living. 

        • Turbodewd

          The Swiss are bankers to the world’s biggest tax evaders, money launderers, etc.  The Swiss are rich on dubious grounds.

          • Noel

             Agree, don’t compare us to the Swiss thank you.

        • Nerdbustermd

          My comment about living of standard was aimed at people who rejoice in all the cheap cars we’re getting from Thailand. They should go and see how Thai workers are treated.  

      • tiddy

        Well said

  • Zaccy16

    The falcon is a great car and in my opinion better than a commodore,but how do people that are not car nerds like us that don’t go on caradvice meant to know about the ecoboost and ecoLpi? the are no adds on TV. I asked a few people if they had even heard of it and not one new about the new fuel efficient models, Ford Australia’s Marketing is a joke!

    • 42 = The Answer

      That was the first thing that popped into my head was about their lack of enthusiasm for EcoLPI and EcoBoost! They really need to get their arse into gear

      • super_hans

        The conspiracy theorist in me is convinced HQ in Dearborn is deliberately clipping the marketing departments wings to justify closing the plants and adopting the One Ford policy. It just defies logic that they can engineer those excellent fuel saving technologies that put the falcons running costs on par with much smaller vehicles and not get that message to the consumers. Either way if the falcon falls I don’t think it is because of bad product, just bad marketing

        • Crummydore

          Mate, spot on.
          I have posted a few times at my disbelief at Fords marketing and I am now of the same opinion that HQ is somehow shutting down Australia from marketing the car properly.
          They have been ok with the smaller cars, no doubt and they have sharpened their prices across the board. However there is no way Ford could argue that they have done the Falcon any favours – real shame, its a good car.

          • http://www.facebook.com/people/Karl-Sass/100000921334936 Karl Sass

            You’re both completely right (unfortunately). Such a shame. 

        • Sydlocal

           Yep, it makes you wonder doesn’t it. Although Ford Australia’s marketing stank long before “One Ford” appeared. In fact it was that long ago that it is hard to actually remember when Ford had a decent campaign in this country!

  • DanielD

    The easiest and only effective denial to the rumours is for Ford to post a PR release with the plans post 2016. It doesn’t need to go into every nut and bolt of what they are doing, just ‘Yes we are planning at least one locally manufactured car post 2016. That sound you hear from Ford however is crickets.
     
    The PR spin is simply because Ford are terrified that the news of their ending local production might cause Territory sales to tail spin like Falcons, well before 2016.
     
    Ford is dancing around the question not answering it.

    • Zaccy16

      Yeah your right! If the falcon goes people won’t want to support te local manufacturing anymore so they won’t buy the territory!

    • Noddy of Toyland

      You’d have to be pretty thick not to realise they are ending production at Broadmeadows before the end of the decade.

    • Noddy of Toyland

      You’d have to be pretty thick not to realise they are ending production at Broadmeadows before the end of the decade.

    • Shak

      Spot on. Ford only have to look at their buddies over at Holden to realise the potential benefits of good PR. Even though Holden have not confirmed a Commodore replacement post VF, they have come out and said two Global products will be built at the plant. Not only does that keep the media guessing, it keeps them guessing in a positive way. No longer does the Media focus so much on the demise of the Large car, but now it speculates on the two mystery products which they will build. 

      See how a little good PR can put a positive spin on what is actually quite a sad thing for Australia. Holden have basically said, yeah we’re going to loose our large RWD car eventually, but guess what we’ll be building two world class cars after that! If Ford want to survive here at all post Falcon, they need to keep the Aussie buying public loyal, and without local production, the media will be sure to attack them every chance to get. Just look at them now, they’re basically reading the Falcon’s obituary, imagine how they’ll react when its actually gone.

      • Patrick

        Ford can’t promise something they can’t keep. Everyone knows Ford is a goner, why don’t they just come out and say it ?
        They’ll earn more respect from the public one way or the other, this keeping everyone in the dark is bad PR

  • twincharger

    One things is for sure,if sales stay at 1000 per month Falcon is dead.No business can continue at thoes volumes.
    My local government charges a large amount for shire rates,on the other side they drive Falcons,Commodores+Camrys.Time for government to offer tax consessions for purchases of locally built vechles to business.

  • Herman the German

    My Mrs used to own a black Landcruiser before I met her and she was struggling with fitting it into the garage so she downsized to a BMW 1 series, it’s pretty cool but now when I drive I feel kinda weird parking it in the garage with so much space so it’s easier to park it around in the back shed

    • Khijbibj

      Yes big black cruiser would have smashed the roller doors in years ago, driven recklessly I would say sometimes two parked in the one bay.

  • MK

    Herman, you do a lot of incorrect parkings.

  • Andrew M

    I dont know about scares of production ending holding buyers back.

    I for one would be lining up to get another if production end was confirmed.
    Im sure there would be others in my shoes.
    Mine is 3 and a half years old now, and serving me fine, if they annonced they were going to can production next week I would be rushing out to order another to tide me over post production.

    If Production ends 2016 as loosly speculated, I know Ill be driving one until at least 2020

    • http://www.facebook.com/people/Karl-Sass/100000921334936 Karl Sass

      From memory a similar thing happened to the 380, and the Falcon has a much stronger following than the 380 ever did. Here’s hoping we don’t need to find out.

      • Zaccy16

        Yeah the difference is the 380 was a under engineered heap of s**t and the falcon is actually a good car!

        • Noel

          Agree @Karl Sass it’s becoming a self fulfilling

          prophecy just like the
          380.  Unfortunately

          @Zaccy16 the buying public don’t know/slash care
          about how good the Falcon is.  Very sad indeed.

          • Legnab

            Get over it , like the 380 its too big , no hatch, sucks fuel, and its a taxi , no longer on the buyers menue , buy a focus , good car , the world has moved on , let it die ,repose in peace .

          • http://www.facebook.com/people/Karl-Sass/100000921334936 Karl Sass

            Legnab you’re absolutely pathetic. Your personal choice in vehicle is one thing, but spreading your dribble based on lies while trying to bring about thousands of people losing their jobs and their livelihoods is where a decent human being should draw the line.

          • Legnab

            Moan on karl , blame the yanks pal they sat on their backsides and missed the changes in downsizing  and now they they pay the price , buy a focus get over it .

        • Sydlocal

           That is interesting Zaccy16 considering much of the motoring press at the time thought the opposite. The Falcon now is in a similar situation to the 380, a really good car that no-one seems to want. Sad really…..

          • Zaccy16

            Compare the 380 to the BF falcon of the time, 380 crappy FWD, Falcon proper RWD, Falcon 190kw, 380 175 KW, also the 380 was very bad to look at!

          • Zaccy16

            Compare the 380 to the BF falcon of the time, 380 crappy FWD, Falcon proper RWD, Falcon 190kw, 380 175 KW, also the 380 was very bad to look at!

      • Noddy of Toyland

        I like Karl, Legnab is a tool.

    • DanielD

      I’ll be lining up for  GS or GT too, but thats a minority of potential buyers I suspect. Most would rather not take the risk and will look elsewhere. Unless you really love the car or have some emotional attachment to the brand, why would you buy one now?

    • Herman the German

      So are you suggesting I get one in the garage and the back shed at the same time because I’m not sure how I feel about that. You can only be in charge of one at once and who would be maintaining the other. This could just place undue pressure on the situation. I reckon I’d be happier just boarding up the front garage and keeping mine well maintained in the back shed.
      Anyway if yours is only 3 and a half years old I wouldn’t be rushing out to order another for the garage, I’d be praying that the neighbours don’t ring the feds

      • Andrew M

        Who said I was going to keep 2 at once?

        Im saying if it was getting canned next week that would actually prompt me to upgrade tomorrow.
        Because mine is only 3.5yrs old is why Im not rushing out yet, but im saying if I suddenly knew I couldnt get another in 2 years time I would certainly trade up now.

        The potential end of a model certainly wouldnt scare me off.
        There will always be parts for years to come so why get scared off?

  • Beakas

    Was talking to a bloke the other day at the servo, he was filling his new ECOLPI Falcon and I was filling my 2007 EGAS BF2 Falcon. He was absolutely stoked with the power and the economy of his. He told me that on the highway, running costs were around 3-4 cents per km, based on LPG price of 50 cents/litre.
    Quick maths in the head puts that at 6-8 l/100 kms ON LPG.
    Correct me if i am wrong, but there probably wouldn’t be many diesel or hybrids sold here that could match that cost/km, let alone any comparably sized vehicle.
    FORD FFS TELL THE PUBLIC ABOUT THIS CAR!!!!!!!

    • BK

      thanks for letting the public know about this news Beakas.

  • Patrick

    Bogans everywhere will be spewin in their corn flakes with this news

    • Gibbut

      why will it upset commodore drivers???

      this is a ford story

  • Gibbut

    finally people are starting to see what i said 12 months ago

    ford wants falcon dead, they pretend to care by giving us ecolpi and ecoboost, only to justify the governments money, and in the end because of no advertising, when its dead, they will say…

    hey… we tried

    shame

    • BK

      of course Ford doesnt need to do all  publicity attention. You guys do the most of it so well done to you all.