Ford invests $128m into hybrid and electric vehicle technology | CarAdvice

Car Advice

Ford invests $128m into hybrid and electric vehicle technology

By Tim Beissmann
FIND DEALS

Ford is investing US$135 million ($128 million) into its hybrid and electric technology as it aims to speed up production and development of new components for its next-generation alternative fuel vehicles.

Ford says the investment will create “dozens” of jobs over the next 12 months at its newly dedicated Advanced Electrification Center in Dearborn, Michigan, joining the 60 new engineers that were added to the 1000-strong vehicle electrification team last year.

The US-based manufacturer’s battery-testing capabilities will double next year with the introduction of highly specialised machines that can simulate a range of factors from power and performance to life and thermal behaviour across a spectrum of temperatures and operating conditions.

Ford vice president of powertrain engineering Joe Bakaj said the new investment would help speed up the introduction of hybrid and electric vehicles to the market by at least 25 per cent and reduce the cost of its hybrid system by 30 per cent compared with the previous-generation system.

“The good news for customers is that they not only have more choice, but they have faster access to Ford’s latest and greatest in fuel-saving technologies and vehicles,” Bakaj said.

“This stems directly from our decisions to deliver true power of choice by expanding our dedicated electrified vehicle team and further investing in our facilities.”

Ford is the largest producer of hybrid vehicles in the US and will expand its range to five hybrid, plug-in hybrid or pure electric models next year with the all-new Fusion Hybrid (pictured top), Fusion Energi plug-in and the C-Max Energi (pictured above) to join the C-Max Hybrid and the Focus Electric over the coming months.


 

  • Peanut

    Ford is investing everywhere these days. Everywhere except Australia.

    • Schah7

       EXACTLY…………….. FORD USA is slowly KILLING OFF FORD AUSSIE. with their “one ford” policy. Bl..dy idiots STOP looking in only your own backyard.! PLZ.

  • jr

    Thats not much Holden spent 1 billion making the VE and it still not perfect

    • Schah7

       LOL  “jr” but FORD just doesn’t need to as much to achieve the same.

      • Mike

         to achieve the same … 10 years later.

  • Dudeface

    The 2013 Ford Fusion (Mondeo) Energi looks like a winner – hopefully we see it here sooner rather than later…

    • Michael Lock

      I think Ford will eventually be very successful with their EV range because they look like ‘normal’ cars and will be an excellent replacement for the family second car.
      I couldn’t agree more Dudeface, I think the 2013 Fusion looks fantastic and will be a good seller here when released.I also think the new Taurus will be a better seller than the current Falcon, it’s just to old looking now. Unfortunately that means the ute will go but Ranger will replace that gap and do it well.I believe when Ford announce the death of Falcon near 2015, at the same time they will announce the release of the next generation Mustang (due 2016) available through Ford (base models) and FPV for V8 versions. That should appease all those so called ‘bogans’ who want V8′s, Ford just need to get the pricing right and not rip us off.

      • Holden Bogan

        what a fertile imagination you have….

        • Schah7

          Being a “HOLDEN Bogan” you HAVE  to have a “FERTILE IMAGINATION”

          • DanielD

            Well to be fair I had Fords for many years and you needed a fertile imagination to believe every other car company would treat you as a customer so badly. Poor dealers, dodgy tactics on Fords part to duck and weave around recalls and warranties and lets not forget cost cutting – everywhere.

      • Dudeface

        I can’t wait to see what Ford does with the next gen Mustang. The current GT 5.0L V8 only costs US$30K in the states so if they sold it here for 40-45K I think they would sell a ton of them…

        • partsguy

          A ton of them equates to about 2/3′s of one unit then…

    • Laurie

      It will be LATER! they already have put the release date back for the 2013 Mondeo to maybe the last quarter of 2013 which allows Mazda 6 to release on time early 2013 to steal sales it will be at the IMS  

  • Guest

    I like the look of the new falcon, looks good  in that blue