Maybach removed from price lists as 2013 death nears | CarAdvice

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Maybach removed from price lists as 2013 death nears

By Tim Beissmann
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The drawn-out death of ultra-luxury German brand Maybach lurched forward overnight, with Mercedes-Benz USA removing the flagship range from its 2013 model year price list.

The word “discontinued” appears next to the names of the five Maybach models previously offered in the US, which spanned from the US$376,300 ($357,900) ‘entry-level’ Maybach 57 to the US$1.38 million ($1.31 million) range-topping Maybach Landaulet.

Daimler CEO Dr Dieter Zetsche confirmed the brand’s decision to discontinue the Maybach line-up from 2013 in November after coming to the conclusion that its core Mercedes brand had better sales potential at the pointy end of the market in the long term.

Mercedes-Benz Australia stopped taking orders for the Maybach at the beginning of this year, ending a venture that saw just 13 vehicles sold across the country in eight years.

Three variants of the twin-turbocharged V12-powered Maybach were offered locally, with the base model nudging the seven-figures and flagship topping the range at $1.15 million.

Daimler will conclude Maybach production in April 2013, satisfying the last of the global orders for the limousine that was originally designed to take on the BMW-owned Rolls-Royce and Volkswagen Group’s Bentley, but ultimately failed to capture the imaginations of the world’s millionaires.

The all-new 2013 Mercedes-Benz S-Class is set to fill the void left by Maybach, with the manufacturer reportedly planning six different body styles and wheelbases, including an S600 Pullman as the super-exclusive flagship.


 

  • Michael Lock

    I thought this hideously designed vehicle would have been a hit in China as it really is their style, if they didn’t buy it in the past it is probably a good indicator that it was right to kill it off.

  • Dom Von Hutch

    This is a sad day for the rappers of the world.

    • Guest

      Not really, they’ve just signed orders for their new Mansory Rolls Royces! Even more ghastly. Or maybe they’ll choose the Fenice Milano Rolls Royce Ghost Diva. Bling bling…

  • Andreas Papas

    I’d prefer a Maybach over a Phantom or flying spur every time.
    Far more distinguished..

  • TG

    So the one in the images above isn’t a Chinese knock-off? 

  • Simon

    I always thought the S-class was good enough to battle Rolls Royce, Bentley etc. Mercedes-Benz did not have enough faith in its own product.  It will be interesting what MB does with the new generation S-class as it forced to fill the Maybach void. Expect the top of the range models to be absolute crackers.

  • John

    one of the few advantages of the global financial crisis has been the cessation of production of stupid vehicles such as this.

  • JamesB

    Being in a Rolls Royce is definitely a step up a 7 Series. It’s capital elegance, luxury at its finest. The Maybach is just an upsized, ugly S-Class. The car is a bad pretender in the world of ultra-expensive sedans – you won’t be distinguished in it nor is it rewarding to drive.

  • Luke Brinsmead

    The Maybach came into the market way too late, it’s looks like a very nice car, but it doesn’t carry the same type of prestige as a Rolls-Royce or Bentley.