Kia Soul Review | CarAdvice

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Kia Soul Review

KIA SOUL

Pros: 

Cons: 

By Tim Beissmann
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Price: $19,470 to $24,640

If you’re thinking about buying the Kia Soul, chances are you’ve fallen for its quirky, attention-seeking styling. While certainly not for everyone, the Soul exudes visual attitude few small cars can match.

The box-car trend originated in Japan and has more recently taken off in the US where cars like the Kia Soul, Scion xB (Toyota Rukus here) and the Nissan Cube target mostly Gen Y drivers with their combination of chunky, squared dimensions and small-car fuel costs.

But few have warmed to the concept in our market, with most Aussies favouring conventional hatchbacks over their ‘tallboy’ cousins. And models such as the Rukus have actually attracted a much older audience than expected.

The Kia Soul started the box movement down under more than three years ago – although the Cube had previously been popular as a grey import – but is still yet to reach 1500 sales. Its key rival, the Toyota Rukus, has enjoyed more success, averaging 100 sales per month since arriving in mid 2010, although neither is making an impact in 2012, with both enduring double-digit percentage losses so far.

But for prospective owners, their unpopularity may be considered a good thing. The Kia Soul is an image car, and the fewer of them there are on the road, the greater the chance they have of making an impression. The Soul is certainly a head-turner, with plenty of people stopping for a look and asking about it during its two-week stint with CarAdvice.

We tested the Kia Soul+ 2.0-litre petrol automatic, which sits in the middle of the range at $26,990 before on-road costs. Below it is the standard Soul, which comes with a less powerful 1.6-litre petrol engine and is available with the choice of manual ($21,490) and auto ($23,490) transmissions, while the Soul+ 1.6-litre diesel auto tops the range at $29,990.

The base model Soul is modestly equipped with 15-inch steel wheels and a space saver spare, manual air conditioning with pollen filter, trip computer, cloth upholstery, and a six-speaker audio system with CD player, AUX/USB ports and Bluetooth phone connectivity with audio streaming.

There’s no option to add cruise control to the base model, however, which means you’re forced to step up at least $3500 to the more generous Soul+ if you can’t live without it.

Along with cruise control, the Soul+ adds massive 18-inch alloy wheels, front foglights, roof rails, mudguards, steering wheel-mounted audio controls, driver’s seat height adjust and armrest, leather-wrapped steering wheel and gear knob, ‘Soul’ pattern upholstery, front seatback pockets, luggage screen and a storage compartment under the boot floor.

Six airbags (dual front, side and curtains) and electronic stability control add to a maximum five-star ANCAP safety rating. Like all Kias, the Soul is also protected by a five-year unlimited kilometre warranty, which is as good as it gets in Australia.

The entry-level 1.6-litre petrol engine produces 95kW of power and 157Nm of torque. Teamed with the six-speed manual gearbox it uses 6.5 litres of fuel per 100km while the six-speed auto is around 10 per cent thirstier at 7.3L/100km.

Naturally, the diesel is the pick if saving fuel is your go, with the 94kW/260Nm 1.6-litre unit burning through a respectable 5.9L/100km in auto guise.

The 2.0-litre petrol generates 122kW and 200Nm. Paired exclusively with the auto ’box, the engine is officially rated at 7.5L/100km combined, although the trip computer never dropped below 10L/100km in our time with it, which comprised mostly suburban driving but also some extended stints on the highway.

The engine isn’t the quickest to rev, but performance is sufficiently sprightly and certainly quick enough to ensure the Soul keeps pace around town. The 2.0-litre is a noticeable improvement over the 1.6-litre that provides performance that can be best described as merely adequate.

Freeway on-ramps and high-speed overtaking manoeuvres aren’t its forte, with the engine emitting a breathy note as you ask for more power, although once it settles into top gear it’s a quiet and composed highway cruiser.

The automatic transmission is quick to shift up to keep the revs down, with an emphasis on efficiency rather than performance. It generally teams well with the engine, but has a tendency to hunt for gears around hills.

The ride on the 18s of the Soul+ is regrettably unrefined, with the suspension struggling to smooth out coarse surfaces and loud when it hits potholes. The steering also becomes unsettled when encountering bumps mid-corner. The vibrations transfer into the cabin, at times causing the dash plastics to rattle, detracting from passenger comfort.

There’s also an inconsistency to the weight of the steering that makes the handling somewhat unpredictable, feeling light at times and heavy at others. The wheel offers little feedback, although there’s a comforting stability to it when you’re going straight ahead with the wheel at dead centre.

While the Soul doesn’t shine dynamically, it’s very likeable as a practical A-to-B runabout.

The 340-litre boot is 30 litres larger than that of the Rukus (although 110-190 litres shy of the Skoda Roomster’s) and expands to 818 litres with the 60:40 split-fold rear seats pushed forward completely flat.

There’s no shortage of head and legroom in the back, and three adults can ride in reasonable comfort over short- to medium-length trips (but may complain about the lack of rear air vents).

The driver is looked after with a comfortable seat and a tilt and reach adjustable steering wheel. The elevated seating position gives you a more commanding view of the road than a typical small car, although the rear visibility is compromised by the thick rear pillars and compact rear window.

The interior misses out completely on soft-touch plastics, although fortunately some of the firm surfaces your hands often contact have a quality feel. The cabin could be better insulated, however, with plenty of road noise able to penetrate the cabin.

The dashboard and centre console layout is simple and well supported by the convenient cruise, audio and Bluetooth buttons on the steering wheel. There are a number of storage compartments throughout the interior, although the lack of a centre bin and armrest is a bit of an oversight.

The Kia Soul is arguably Australia’s funkiest box, and for some, that alone will be enough to get it over the line. But if you’re after an even more practical box with a superior drivetrain and sharper dynamics, the $22,490 Skoda Roomster should be at the top of your list.

 

2012 Kia Soul manufacturer’s list prices:

  • Soul 1.6-litre petrol manual – $21,490
  • Soul 1.6-litre petrol automatic – $23,490
  • Soul+ 2.0-litre petrol automatic – $26,990
  • Soul+ 1.6-litre diesel automatic – $29,990

 

Owner reviews of the KIA SOUL

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  • Smart Us

    i like it – its a nice town car and it looks nice… 

  • gt86.com.au

    it might have a soul, but does it have a heart.

    • Legnab

      No complete waste of road space , never see any on the road , what is its purpose .

      • Fergus

        Much more personality than your Golf…

        • Legnab

          HAH you blind or just another crummer bogan , no korean car has a personality .

          • Robin_Graves

            Your frypans have more personality than your Golf.  I guess breaking down constantly could be construed as personality.

        • Golfschwein

          Personality and ability are two different things.

          • Sumpguard

            Ability to consistantly finish at the bottom end of JD Powers surveys?

          • Golfschwein

            Not at all, Sumpguard. If you so like surveys, you really have to get a handle on all of them, not just the ones you like. VW gets 5 stars in the Australian Canstar surveys, along with Mazda and numerous others (but not Holden or Ford, 3 stars, nyuk nyuk), 8th placing in the recent UK JD survey (just points away from neighboring placegetter Toyota) and Skoda came in equal second with Lexus, behind first placed Jaguar. And whose engines does Skoda use? Daddy’s!!! It’s a jagged pill. Uncle Golfschwein suggests mashing it up into some humble pie. Easy to swallow. Yum! 

          • Sumpguard

            No need for the pie. The owners (ex owners) I have spoken to sem to reflect JD powers and are very credible.

          • Legnab

            SLUMPY  its all smoke and mirrors , VW are reliable, you spend toooo much time listening to the grave robber and tales of woe , reality is the falcoon is a doomed taxi like KIA’S very average transport .

          • Garrywhopper

            You actually believe what you are saying about VW being reliable. You are dumber than the dumbest Torana driving bogan. Talk about being a one eyed fool

          • Robin_Graves

            GolfScheiße you and bunghole epitomise hypocrisy.  The canstar survey is a crock, its based on what hairdresser VW owners think about their prized chariots. ADAC is so flawed its hilarious, it put the i30 last for flat batteries and ‘raccoon bites’ while the golf was first with seized engines and blown gearboxes.  American JD power had VeeDud nearly last (and you deluded fanboys blame it on Mexicans when other manufacturers have no issues with their plants in other countries)  Autobild also had VeeDud as wooden spoon whe they actually test the reliability themselves, not rely on what some tool thinks his car is like.

            You, Bunghole, a unicorn, a Minotaur and some other mythical creatures are the only ones who delude themselves that VeeDud is reliable.  Go and get a real job and buy a real car and stop wasting time on here trying to spruik up a lemon that you dont even own.

          • Captain Nemo

            Cmon Golfie Robin is right Canstar is a crock of………

            Canstar survey also gave NAB 5 stars overall, IMHO no bank deserves more than 1½ stars.  
            Commonwealth got 5stars for service that,s the same CBA that always seems to only have 2 tellers on whilst 15 customers wait/die of boredom in a queue.   What sort of people take part in Canstar surveys?? certainly nobody i would listen to.

      • Robin_Graves

        Bunghole you never see any on the road because your busted ar$e old golf is always at the workshop on life support.  When it is actually running you are out cottaging somewhere obscure anyway.  Lemon VAG or something from Hyundai/Kia that’s reliable….  I guess your cottaging friends are all badge snobs.

        • Legnab

          You keep plodding down the road in your G6E  grandpa falcoon , one for the retirees and slow laners , worth absolutely nothing as a trade .

  • Don Quay

    I have actually seen a couple on the road and I have to say, they look much worse then the pictures would indicate. A mish-mash styling with no coherence to it. The front and rear look like they were styled by different teams who communicated over the telephone. Honestly, the people who bought one have no class.

    • Legnab

      Spot on Don , obviously a dud  absolutely dismal sales , and they talk about skoda’s , at least they are quirky and fun , bury it soon .

    • Robin_Graves

      Are you sure you didnt see a broomster or whatever that skoda obscenity is called?

      • Don Quay

        No it was definitely the Soul. The first one I saw was just after they were released and it had all those stupid stickers over it. 

        • Legnab

          Soul is bit like the falcoon , dying , both will disappear very soon into the dustbin of history as failures .

          • Robin_Graves

            The Falcon has been in the history books since the early ’70s for all the right reasons.  Your lemon f@g chariot golf will go down in history as a back to back multiple wooden spooner in all the reliability surveys that actually look at hard facts rather than what some hairdresser thinks about his lemon.  Post world war two buzz bomb, once it reaches its target it can go boom at any time once the engine goes kaput.

          • Legnab

            It actually started life in 1959 as a very sad american compact , not improved much since then , sold to bogans on a myth of FORD  invincibility , passed from father to son.

          • Garrywhopper

            I think all your father passed to you was autism and the want of men’s sausage. It’s not your faultt you crave it so bad it runs in the family

          • Legnab

            GEE gary floppy your grammer is shocking , i think you ment to reply to me not your  mate the grave robber , maybe he can adjust your sausage .

          • Garrywhopper

            You spelt grammar wrong, you absolute moron

          • twincharger

            The Falcon has been around for over 52 years legnoddy.Sold over 2 million cars in a country with such a small population.Even when production ends in 2015,it has not been a failure.

  • Ted

    The new Cerato 2 litre engine – looks good…

  • Rightindicators

    Boxy shape good for packing goods and for courier delivery.

  • Jerrycan

    I have to say there is hope for the youth of this nation. At least they had the good sense not to buy this very ordinary vehicle.
    Kia missed an opportunity in continuing to market to the youth when its primary target should have been the elderly.
    The car’s saving grace is the high hip line of the seats making it easy to enter and exit for the less flexible. The raised driving position and squared off styling would also make it easier for parking and maneuvering in tight places.
    The 5 year warranty and  5 star safety would be attractive and the lack of performance of less concern.
    The base vehicle with automatic and lower pricing should have sold quite well to this market.
    The very poor fuel consumption achieved is of concern but typical of my experience wtih this brand.

    I could never figure out why the diesel Soul with the same drivetrain as the outgoing Hyundai I30 claims inferior fuel consumption when it is lighter or that the 6 speed auto doesn’t improve on the old 4 speed auto.
    Ah, the mysteries of marketting.

  • Norm

    Kia are just trying too hard with this one. If your in the market for boxy and practical the Skoda Yeti is all class by comparison.

    Not sure I agree that Kia “started” the box movement Tim. I think Mazda  - deliberately or not – may have gone close with the previous shape Mazda 2 which, while unloved except by canny older folk looking for an easy to live with vehicle, remains one of the best pieces of interior packaging in a contemporary car. But as you rightly say – Australians prefer a conventional hatch. Hence the current Mazda 2′s success.

    • Gibbut

      honda jazz or gtfo :)

      • Norm

        I was going to give the Jazz an honourable mention..:)  I think in some respects it’s currently Honda’s best execution of concept. They deserve marks for making it look “un boxy” too. For me the ride height is probably what excludes it from this company. You still sit fairly low to the ground – although ergonomics are still very good.

    • Phunken

      Agreed with older ppl are buying this and not hipsters.
      I give Kia full credit for breakign the mould providing the market with a unique car, but since i’m in my 20s and was looking at this car couple years ago to upgrade, the price is stupidly high and low standard equipment compare with cheaper hatches around the same class. That was the main factor on why it hasnt done well, and the fact that non of the Kia dealers in the ACT refused to stock it, saying we have to go to Syd…

  • Save It For The Track

    There was also a Mazda called the Premacy that was a practical box.

    • Norm

      Absolutely. It actually preceded the 2 and again was a brilliant piece of packaging with outstanding ergonomics. Ahead of it’s time in many respects.The original 1.8 model was underpowered and it’s reputation never quite recovered although the 2 litre was said to be a big improvement. Rear 3/4 view still looks fresh.

  • guest

    The Kia dearler in Townsville won’t even get one in as the last one sat on the showroom floor for 12 months. 

    • Phunken

      Same as dealers in ACT refuse to have demo to test.

  • MisterZed

    In the USA, Soul sales last month were over 10,000.  By comparison, Mitsubishi Lancer sales were 1,500, Yaris sales were 2,000, and Honda Jazz (Fit) sales were 4,500.

    • Perky

      yeah i saw that on Driven car reviews when they did their review. Seems pretty popular over there, they have a scion which is pretty popular too.

      I think toyota trialled a boxy cubey car which failed to see results… maybe they should lower the price, chuck in some 4wd action and target it as a cross over… sort of like a grand vitara or rav 4 competitor

  • Before we post, who are you?

    What a stupid looking car! You would have to be blind, brain dead or have no taste to like this piece of junk.

  • Edward

    Its nice to see new cars that make an effort and try to have a bit of fun.

    Not that i would have one, but its nice to see at least.

  • AndrewF

     If you’re thinking about buying the Kia Soul, chances are you are blind.

    • Nasal Explorer

      If you make comments like the one above, chances are you are one-eyed.

    • MisterZed

      So why did more Americans buy a Soul last month than Lancer, Yaris, and Jazz combined?

      • AndrewF

         LOL, I rest my case.