The 1.2 TFSI Audi A1 Sportback sets a new benchmark for entry into the premium car segment, with a starting price of $26,500. That means for the first time you can find yourself behind the wheel of a new Audi for the price of a mid-spec Toyota Corolla.

The current three-door Audi A1 range has done rather well in Australia so far, becoming the third most popular model in Audi’s arsenal (after the A4 and Q5). The introduction of the more practical five-door A1 Sportback at its remarkably low starting price will surely increase sales for the model.

The base model 1.2 TFSI manual A1, which is not expected to become a volume seller due to its manual-only offering, will no doubt help bring potential buyers into Audi showrooms. The Volkswagen Polo-based Audi A1 competes with BMW’s Mini Cooper range on price but finds the majority of its buyers as first-time entrants into the premium segment with a 90 per cent conquest rate (buyers coming from other brands).

The 1.2 TFSI engine generates 63kW of power and 160Nm of torque (1500-3500 rpm). The same engine is also employed in Australia by sister companies Volkswagen and Skoda, albeit in a higher state of tune that comes with 14kW more power and 15Nm more torque. Available only with a five-speed manual transmission, the five-door turbocharged A1 Sportback isn’t exactly a rocket ship, with the 0-100km/h dash taking 11.9 seconds. Fuel consumption is rated at 5.1 litres per 100 km.

Audi Australia has equipped the base model A1 Sportback with 15-inch alloy wheels, cruise control, 6.5-inch colour display screen that controls eight speakers (80-watt audio system), six airbags and an array of active safety technology. It also comes standard with both Bluetooth telephone connectivity and audio streaming technology, something the much more expensive Audi A4 misses out on as standard gear.

Of course if you want more there are three optional packages available. For $2,000, you can get xenon headlights with LED daytime running lights, rear parking sensors and automatic air conditioning. Another $1200 will add more media functionalities and high-gloss black air vents, and if you absolutely must have satellite navigation that will set you back a rather hefty $4750 as part of the MMI navigation plus package that also adds a 20GB hard drive.

The popular variants are expected to be the 1.4 TFSI S tronic Attraction and Ambition, which retail for $32,250 and $33,800 respectively. CarAdvice drove the entire Audi A1 Sportback range recently so expect a review in the next 24 hours. Check out the gallery for more pictures.

  • Audi A1 Sportback 1.2 TFSI manual Attraction 63kW – $26,500
  • Audi A1 Sportback 1.4 TFSI manual Attraction 90kW – $29,900
  • Audi A1 Sportback 1.6 TDI manual Attraction 66kW – $29,900
  • Audi A1 Sportback 1.6 TDI S tronic Attraction 66kW – $32,250
  • Audi A1 Sportback 1.4 TFSI S tronic Attraction 90kW – $32,250
  • Audi A1 Sportback 1.4 TFSI manual Ambition 90kW – $33,450
  • Audi A1 Sportback 1.4 TFSI S tronic Ambition 90kW – $35,800
  • Audi A1 Sportback 1.4 TFSI S tronic Sport 136kW – $42,500

  • dsuhiti

    A few options that are a must have will see this climb to mid-high 30’s for sure.

    • Phil

      Which options are a must have and will raise the price by $10,000?

      • Kaas

         The good options that most people who buy euro cars would tick.

        • Phil

          Ummm, the question was “Which options”?
          Why bother responding to that question if you can’t name any?

  • JD

    overpriced, The high end model in costs 25k AUD in UK. Even the ford focus is similarly priced to UK pricing

    • O123

      yes but VW is screwed if they price it like that. There is no room to move on the polo and fabia, If you had the choice of a polo or A1 I assume it would be the A1.

  • FI

    I prefer the Polo.

  • O123

    This must be hard to price, don’t wanna step on VW or skodas toes 

  • Daniel

    The cheapest automatic is $33,000, so I think I’d end up buying a Polo GTI. I do like the Sportback though, I even think it looks better than the 3-door.

  • Luke Brinsmead

    If only the servicing costs were Toyota prices. But well done Audi for the premium compact.

    • Phil

      If only Toyota service intervals were as far apart as Audi’.

  • klowik

    2nd hand A1 would be a good deal.

    • Dominique Vøn Hütch

      But probably not an awful lot cheaper…maybe in 10 years.

  • Rightindicator

     Nice starting price. But like others above indicated, add a few options, do a few servicing and the price starts to creep up. But its surely competitively placed in the premium market against the 1 series and also A and B Class from the Merc.

    • O123

      not really, The A3 is the A/1 competitor this is polo sized

      • Igomi Watabi

        I disagree slightly. I would say A1 vs A-Class, A3 vs B-Class

        • Dominique Vøn Hütch

          hmmm no A1 is light car, A3, 1 Series, A Klasse are Small cars.  B-Klasse is a different category – and will have a competitor in the from of the upcoming front wheel drive 1 series GT and possibly the Q1.

  • Guest

    I wouldnt mind a 90kw 1.4 manual with no options, there’s something refreshing about Audi/Mercedes/BMWs with no options, in a lower spec.

    • hgv

      taxi spec

  • Sakdjfhlajdhfladfladf

    This will most likely steal some sales away from the small car segment I think. 

  • TG

    Does Audi’s version of the 1.2 run the “stuck in the 90s” coil pack with plug leads running over the top of the engine to the spark plugs, just like VW’s? Cost-cutting excellence by VAG.

    • Phil

      Do you really think anyone buying a brand new Audi is gonna give a toss about the arrangment of the plug leads?

  • DES

    Polo / Jazz / Swift / Micra size. Too small.

    • F1MotoGP

       …not for city driving where average speed is under 20km/h and with narrow streets.

    • Miek

      DES mus tbe fat to say this

  • Pirate Post Office

    A 4 seater with a detained Polo engine… Value? No way.., better off with a Polo. If you wanted something with a midern soec, reliability and low running costs buy a Rio or a Jazz.

    For Audi fab boys and girls only.

    • F1MotoGP

       so what you saying do not buy Lexus go for Toyota, they go in many models same engine too.

      • Pirate Post Office


      • donquixote

        Did you miss the part about detained engines?

        • Phil

          He only sees what he wants to see.

  • Amlohac

    Bit boring. Should sell heaps in europe though where it will no doubt be even cheaper

  • Yetiman

    Just wondering if this is made in South Africa or Germany?

  • Rocket

    Hopefully the Fiesta ST and Peugeot 208 GTi will be around this price when they arrive. 11.9 sec 1/4 mile is OK for grandma.

    • TomW

      11.9 sec 1/4 mile would be OK for most people…

      • Simmo89

        guys- its 11.9secs is porsche fast on a quarter mile, theyre talking 0-100km/h time… and that is granny speed

  • RJB

    i got the first TDI in sydney yesterday. love it!

    • Pirate Post Office

      Enjoy it.

  • Bobby

    Excellent – now getting closer to the actual value of a reskinned VW Polo

  • Kaas

    then you take it in for a service and its 500 for a minor 10K service…. unless you take it to Midas or some of the non-OEM dealership service centers… maybe K-Mart Tyre and Auto :-)

    A lot of people buy compacts because cheap to run…. in Europe A1 is fine but in Oz, euro car dealerships charge hefty amounts for services. Its a rip off really.

    I was gonna buy an Audi RS4 B7 but backed off when I found out servicing cost would max my credit card every few months lol.

    • Phil

      Audi’s don’t have 10K services. It’s 15K-30K depending on the model.

      What do you mean “500 for a minor service” and “euro dealerships charge hefty amounts for services”?
      $500 is a pretty standard price for a dealership service whether Euro or not.
      Check out Nissan: $500 a service for 1.2 litre Micra/$700 for Maxima/$1000 for diesel Pathfinder (you’ll find these prices on their website). Honda, Subaru and Mazda have similar prices and these four ARE NOT Euro brands. Additionally those particular Jap brands have 6 month intervals whereas every euro brand is a 12 months or more so in actual fact these particular jap brands are twice as much to service as some euro cars.

  • gaurav aHUJA

    its good to be a part of audi great look

  • max

    Audi is extremely well made,unlike Toyota corolla,acres of cheap plastic and poor panel fit,been in a mates a1,1.4,quietest Car I’ve ever been in,surprisingly spritely to

  • Julie

    I’m amused by the comments that the A1 is too small. I am 180 cms and have room to spare. It’s a beautiful, quiet and stable car that is a pleasure to drive.