Audi A1 Sportback Review | CarAdvice

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Audi A1 Sportback Review

By Alborz Fallah
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The Audi A1 Sportback adds the practicality of five doors to the company’s successful city car range, which has so far found almost 2500 buyers in Australia.

The current Audi A1, which launched 18 months ago and shares its platform with the Volkswagen Polo, has done considerably well given it was only available as a three-door to date. The addition of two rear doors and slightly more rear headroom means the A1 Sportback now appeals to entirely new buyer groups. Audi Australia expects sales of the A1 range will grow considerably thanks to the Sportback, which starts from just $26,500 for the entry model 1.2 TFSI manual.

From the outside the Audi A1 is certainly nice to look at, particularly for its size. It’s arguably the best looking of the light car family from the Volkswagen Group (which all share the same DNA) and Audi designers have done a great job to ensure the company’s family look is passed down without much compromise. With the now famous single frame Audi grille and wrap around bonnet, the A1 turns heads wherever it goes. Especially when it comes with the new look LED daytime running lights.

Audi will offer eight different A1 Sportback variants ranging from the entry model 1.2 TFSI manual to the performance orientated 1.4 TFSI Sport with a 7-speed dual-clutch transmission (S-tronic), with a price difference of $16,000 from top to bottom. In between, there’s a lower tune of the 1.4 TFSI available with a six-speed manual or 7-speed S tronic and even a 1.6-litre TDI diesel, which starts at just below $30,000 for the five-speed manual.

Audi Australia says the variety of models on offer reflect its customer base, who don’t subscribe to the one-model-fits-all attitude. Nonetheless, more than 90 percent of Audi A1 buyers to date have come from other brands, with most making their first entry into the luxury car segment with their A1 purchase.

One of the main appeals of buying an A1 is the ability to personalise your car to a great extent. There are 12 exterior colours to choose from and each can be had with one of three different contrasting roof dome options. On top of that, there are six interior air vent colours to pick from.

Doing the sums on colour combination alone, there are 216 choices to pick from. Add in the variants and all the available interior and exterior options and that number grows exponentially. If that’s not enough for you, Audi will even let you pick any exterior colour you so desire (if you’re willing to wait and pay for the privilege) so long as it meets their quality requirements.

This level of customisation reveals this is an Audi pitched directly at the BMW-owned Mini.

To review the eight Audi A1 Sportback models on offer, we came to Baskerville Raceway in Hobart’s northern suburb of Old Beach. The tight two-kilometre track was an ideal location to better understand the Audi’s ride and handling characteristics. To grasp where the A1 is coming from, it’s important to realise its Polo DNA. To some this is a deterrent as they’d rather buy the Volkswagen and be done with it, but what Audi does with the A1 is to take the award-winning Polo, improve it and add a sense of luxury.

Given the Polo is one of the best handling lights cars in the segment, the A1 has inherited great DNA. Around Baskerville the little A1 steered with precision and never felt out of its depth.

With only 63kW of power and 160Nm of torque (1500-3500rpm), the 1.2 TFSI manual is mainly there to provide a lower price entry point for those who must have an A1 but can’t stretch to the higher models. Interestingly, the same engine is also employed in Australia by sister companies Volkswagen and Skoda, albeit in a higher state of tune that comes with 14kW more power and 15Nm more torque.

Currently the 1.2 TFSI is available out of factory only with a five-speed manual transmission and takes almost 12 seconds to go from 0-100km/h. On the road the driveability doesn’t feel as compromised as one would expect just by looking at the figures; it’s easily more than adequate for city commutes and you’d happily take it for a long drive so long as you’re willing not to overtake too often. Fuel consumption is rated at 5.1 litres per 100km.

Another $3500 will get you the engine you’re much more likely to love, the 1.4 TFSI with a 6-speed manual (add $2350 for 7-Speed S tronic). With 90kW and 200Nm, fuel consumption increases by only 0.3L/100km but the dash to 100km/h is three seconds faster, which makes a world of difference if you think of driving as more than just a means to an end.

We found this variant, in either manual or auto, to be the perfect midway point between the 1.2 and the Sport. Audi offers the same engine and transmission combination in both Attraction and Ambition trim levels. The majority of buyers to date have so far chosen this engine for their three-door A1, something that is unlikely to change with the Sportback.

If you must have a diesel, the 1.6 TDI (66kW/230Nm) is offered at the same price as the 1.4 TFSI but only in the lower-spec Attraction trim. Although fuel consumption is exceptional (3.8L/100km for the manual and 4.2L/100km for the auto), driving feel is similar to the 1.2 TFSI and it takes 11.4 seconds to reach 100km/h from a standstill. Although we are generally a big supporter of diesel-powered vehicles (particularly German ones), given the fuel consumption difference between the 1.4 TFSI and 1.6 TDI auto is just 1.1L/100km, in this case the A1 simply makes more sense as a petrol.

The halo model in the Audi A1 Sportback range is the 1.4 TFSI Sport 7-speed S-tronic. Using essentially the same engine as the standard 1.4, the Sport comes in a much higher state of tune with 136kW of power and 250Nm of torque. Add the blisteringly fast 7-speed transmission to the mix and you’ll get a 0-100km/h time of 7 seconds, just 0.1 seconds slower than the three-door A1 Sport.

We suggest that if $42,500 is too much of a stretch, it may be best not to test-drive this variant as it tends to dampen the feel of all lower-spec models. The addition of an S-line sports package as standard kit adds a unique leather-wrapped sport steering wheel and gear lever, sports seats, and sport suspension, not to mention 17-inch alloy wheels and bigger front brakes. It’s fair to say that it’s a seriously quick little hot hatch that corners and grips in a way that suggests the rival Mini isn’t the only car with go-kart-like handling.

Essentially the 1.4 TFSI is Audi’s equivalent of the five-door, $28,990 Volkswagen Polo GTI, and even if there’s been greater investment in the Audi’s construction, quality and presentation it’s still an eyebrow-raiser when you look at price tags that are nearly $14,000 apart.

The Audi, though, may also appeal to those not willing to wait 6-12 months for a Polo GTI and happy to gain Audi’s luxury interior and brand status.

And the A1’s interior is definitely a comfortable place to be. You can easily spot some similarities with the Polo, but ultimately it’s easily distinguishable as a more premium offering. There is enough room to fit four adults in the Sportback so long as the rear passengers aren’t too tall. The 920 litres of luggage space (with rear seats folded) can even help with those trips to Ikea.

As previously mentioned, two trim levels are available (Attraction and Ambition) with all A1 Sportbacks offered with a 6.5-inch folding screen that is in charge of an eight-speaker audio system, while there’s also Bluetooth telephone and audio streaming connectivity, cruise control, light and rain sensors and a multi-function leather sports steering wheel.

Overall, the Audi A1 Sportback is range offers a practical and efficient light family car, or a luxury hot hatch, depending on how you look at it. With its unique and modern styling, extensive range of customization options, variety of powertrains and a class-leading entry price point, the A1 Sportback is likely to be yet another success story for Audi.


 

  • Phunken

    A1 is a conservative version of a Mini or DS3. Its a shrunken A3, with a photocopy look of Audi other car in the last decade.
    A Swift have better visual impact than this car unless u have the contrasted roof arch. Sombre interior doesn’t help.

    • FanBoi

      A1 is not a shrunken version of A3, both exteriors look very different. A1 does not look great on pictures but in metal it look much better.

      Swift is just bargain basement compared to the A1.  // 

  • PS

    It’s like they have gone back to selling A3 from 3 generations ago as A1 and the market just eats it like a brand new cake :S

    • Amlohac

      But its “luxury”…. ;-)

  • Mick Dunn

    If you’re willing to wait or not too picky then the Polo GTI really makes a lot more sense.  But I guess if you have to have the 4 rings then this isn’t such a bad little car.  It may not stack up in pure value for money terms but I think a lot of people have been after light cars that don’t skimp on the luxury/features for quite a while now and I’m surprised it’s taken manufacturers this long to catch on.

    • Tents

      The reality is that VW do not move much on Polo Gti prices whereas Audi are keen to deal on an A1, I paid 2k more for an A1 Sport than VW was asking for a Polo of equivalent spec. On paper the Polo offers much better value, in the real world the price difference can be very low. 

      • Mick Dunn

        That’s a very nice thing to know.  I think I’d rather deal with Audi customer service than VW, to tell the truth.  And $2k isn’t much in the scheme of things – I wonder how resale will pan out between the two?

      • Anachronism

         I bought a brand new 1.4 hatch, in stock, in June for $12k off list on driveaway basis! They definitely deal.

  • S33Audi

    This is a great little car. As a current owner of a 3 dr A1 I have been pretty happy with mine

    • Mitch Shibushi

       Only pretty happy?

  • D987

    Red with the black roof looks good.

  • Pauldia2010

    I’ll have a Polo 

    • Alpha101

       Polo looks miles better IMHO.

  • http://www.facebook.com/profile.php?id=737660467 Kit Ho

    $42500 is a ridiculous price for the 1.4TFSI Sport. You can get a Polo GTI or Fabia RS for considerably less money, especially when you consider that they all share the same engine and similar transmission, not to mention the Polo also uses the same chassis.

    If a buyer is in that price bracket, the 125i would be a much more enticing prospect.

    • Dominique Vøn Hütch

      Fabia VRS is a bargain, if you need an auto.  Then get an Q3 manual diesel base model, also a bargain for what you get.

  • Phil

    The 1.2 TFSI comes with 14kW less power and 15Nm less torque than the VW and Skoda counterparts? Get the Polo.

    • F1

      Polo defines bland..

      Even the Skoda looks better..

      • Legnab

        Well come to think of it the camry , auwion , corolla all look pretty bland and bloated , not in the same world as VW/AUDI/SKODA .

        • Phil

          None of those cars were mentioned or are relevant to this article or comment thread. It’s like you have an obsession or something.

  • Norm

    Looks?! – Don’t let the eyes deceive you. Without the Audi luxo headlights it’s a brick. 

    • Alpha101

       Looks more like a sort of wedge to me. Not a fan of that rear at all.

  • lbrinsmead

    It’s in a unique category, being a light luxury car. Resale should be good then. Good for young metros and old downsizes alike.

  • Alpha101

    Interesting the Fabia RS and Polo GTI are both 132KW. The same engine in the A1 is 136KW. All three are sporting 250NM.
    I guess there be braggin’ rights in 4KW…………..

    • Skoda Scotty

      Braggin rights? I hope that’s sarcasm…. An extra 13510 for 4kw… And the polo is faster to 100!

  • Gus

    Fabia RS

  • Scottyminto

    You’ll find the A1, Polo and Fabia use all the same chassis… And engine… Despite the audi is 4kw more I wouldn’t call that braggin rights… It’s still slower to 100 then the polo gti and only .3 sec faster than the fabia rs… At 42,500 for the Audi, 28,990 for the VW and 27,990 for the Skoda I would pick the polo over the a1 any day on value for money, looks and performance but would take the fabia because it’s cheaper again and you can get one NOW rather then in 9+ months. Also you’ll find more head room and boot space in the fabia than in its counter parts. Sure go the Audi if u are looking for that ‘w’ factor and go the polo if you want to have what everyone else is having… Go Skoda for something different.

  • ggg

    Looks like a cute little puppy.

  • Edward

    If it wasnt for the questionable looks i would have one right now!

  • Chest Rockjaw

    Wow… An overpriced Polo. Image conscious buyers, please queue here. Will appeal to girls, hairdressers, interior designers and gay couples and tradies who want to shock their colleagues.

    • Martin

      Why are hairdressers always included? I don’t know any hairdresser who can afford anything remotely luxury. As for assigning gay couples to this group, I think you’re being a bit narrow minded.

      • Chest Rockjaw

        I’m sorry I have offended you… Just making fun of sterotypes… Not meant to be taken seriously. If I was logical and very considered with everything I said or wrote I’d be one dour bore.

        • Garrywhopper

          You are a dour bore regardless

    • Golfschwein

      Aww, come on, Chest. (Ha!: c_m on chest!!) What’s a proud trady doing when he shows off his metallic purple SS ute? He’s making a statement of his own, isn’t he? And I’d say good on him. Many buyers are conscious of image one way or another and do the best with what they’ve got, not just Audi buyers.

      • Chest Rockjaw

        Now what about a purple A1… That’s an idea.