BMW X6 controversial but successful, says car maker | CarAdvice

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BMW X6 controversial but successful, says car maker

BMW X6
By Jez Spinks |
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BMW has admitted its BMW X6 has been a controversial model, but says the coupe SUV has been vindicated by global sales and new upcoming rivals.

The X6 caused a stir when it was introduced in 2008 with an aggressively designed shape that also incorporated a dramatically sloping roof that limited its practicality despite being bigger than the BMW X5 on which it was based.

BMW has sold more than 150,000 X6 models globally, and the car maker has just released a mildly updated range in Australia that includes a new M Performance model called the BMW X6 M50d.

The worldwide success of the niche vehicle hasn’t quite been replicated with just more than 1700 local sales, but BMW Australia says that while it admits the model has polarised customers it is satisfied it has proved to be sufficiently popular.

“In a certain way it has exceeded expectations here, considering that when we first launched the car and the first feedback we had [from the media wasn’t always positive],” says BMW Australia’s product and pricing manager for the 5, 6, 7 Series and X5, X6 models, Christoph Priemel.

“It is a bit controversial and that is maybe a bit of a negative. It is subject to your personal taste. It is quite a radical car. But it links the coupe shape with versatility, so it is a unique solution.”

BMW says the fact rivals are now starting to develop direct rivals to the X6 also proves it has found a “sweet spot” in the market.

Audi has confirmed it will build a new Q6 model that will be a sloped-roof version of the Audi Q5. The company is also expected to create Q4 and Q2 models, based on the compact Q3 and still-to-be-officially-confirmed Q1.

BMW has also announced plans to build a smaller version of the X6, with an X4 model based on the mid-sized X3 SUV (pictured above) due in about 2014.

BMW Australia has reacted to criticisms of the X6’s reduced practicality by making five seats standard where before the model came with two rear seats and a three-seat rear bench as a $700 option.

The revised BMW X6 range sees some minor design tweaks and additional standard features such as Internet connectivity and that five-seat layout. Prices increase by $1000 across the board with the exception of the BMW X6 M that increases by $5500.

All engines remain unchanged from the previous line-up with the exception of the new M50d.

A more pronounced double-kidney grille forms part of the subtle styling changes for the X6. The X6 M50d and X6 M both gain a ‘power dome’ bonnet (below) as standard that’s less than subtle.

New trim options are also available, including red leather, and there are new paint colours such as Marakesh Brown that was introduced on the BMW X1.

Standard alloy wheels are 19-inch in size for regular six-cylinder X6 models, with the 50i and M50d fitted with 20s.

Adaptive LED headlights become a new option and are standard on the flagship X6 M.

Boot space remains at 570 litres, expanding to 1450 litres with the rear seats folded.

The BMW X6 also continues to offer as standard Dynamic Performance Control, a torque vectoring system that gives the coupe SUV another point of differentiation over the donor X5.

The system can increase the speed of the outer rear wheel with the most traction to help push it around corners, giving the vehicle better handling and stability.

 

2012 BMW X6 range

BMW X6 xDrive30d $110,900
BMW X6 xDrive35i $121,000
BMW X6 xDrive40d $127,400
BMW X6 xDrive50i $150,400
BMW X6 M50d $157,000
BMW X6 M $190,900


 

  • Pirate Post Office

    Look a coupe SUV…. Barf!

  • Joe

    The only reason it is successful is because they could put a BMW badge on a turd and it would still sell like crazy…….

    • Force-15

       That comment reminds me a lot of the first image in this article for some reason…

    • Iyhy

      Exactly!

      • Bob

        Drive the 50d then decide

        • Joe

          ………only if you provide the paperbag for me to put over my head during the test drive so that no one sees me……..

          • UMWHAT

            you act like you wouldn’t rather have an X6 over the shitbox you drive now 

  • john

    Just because it is popular does not mean it is good. The kardashians, jersey shore, mcdonalds, jean claude van damme movies, X6 etc. All examples of either bad shows, no talents, bad products or in the case of the X6, the Elephant Man on wheels. All are very successful and good luck to them. I however avoid all the above mentioned. BMW has the ability (just like porsche with the panamera) of selling a vehicle a paperbag would cringe at covering. The X6 is a classic example of the old saying “A fool and their money is easily departed”!

    • http://www.facebook.com/people/Richard-Joash-Tan/100000351085371 Richard Joash Tan

      YOU ARE A STUPID TROLL!!!!!

  • JamesB

    Any vehicle that tries to be two cars in one succeeds in neither. This behemoth has to be stiffly sprung to handle well, but it greatly compromises ride quality and still won’t beat a 5 Series in the corners. It also won’t go anywhere your mate’s Land Cruiser will. So it doesn’t do anything well then? But why does it sell? It goes to show there’s oftentimes no logic behind buying a car. Some people simply want a high riding vehicle that resembles a sports car even without the perceived abilities of both.