GM to sell Hummer – now it’s serious
October 20, 2008 by Alborz Fallah
With the world financial crisis going from bad to worse, General Motors is under immense pressure to raise cash. One of the ways it which the company believes it can achieve this is by off loading struggling brand Hummer.
GM has today sent a prospectus to potential buyers of the iconic brand. “Today we began the process of getting offering materials to interested parties,” GM spokeswoman Joanne Krell said in an e-mail message.
There have been reports that Indian owned utility maker Mahindra & Mahindra has expressed interest, but GM is yet to confirm any potential buyers.
The news follows a recent reassignment of former General Manager of Cadillac (James E. Taylor) to Hummer last week.
GM’s position on Hummer has changed considerably since early June, when the old general announced it was putting the brand up for a “strategic review” as petrol prices continued to climb.
In it’s home country, Hummer sales have fallen by more than 47 per cent from 2007. In Australia Hummer H3 sales are also on the decline with only 41 H3s sold last month Australia wide.
Who should buy Hummer? Why can’t GM revitalise the brand with a new clean green image? Tell us what you think.
Print it: 
I have seen hummers as a serious attempt to capture a piece of the 4WD/SUV market. They are just too ostentatiously pretentious and frankly might be better suited to the streets of india or malaysia. hope Taylor likes curry…….
sorry, that’s, I haven’t seen……..
Sell Hummer, and buy Jeep – now that’s a plan.
Sell hummer to the US military. S’about all they’re good for.
I agree Reckless, I can fully understand them wanting to dump Hummer. But wanting to buy Chrysler??? The only thought you could draw from that would be they are S*** scared of the loos GMAC is going to make and that Chrysler looks a better option. (Cerberus owns a Large portion of GMAC and also owns Chrysler)
I reckon the rappers of america should all club together and but Hummer themselves. lol
So GM are selling off brands they own that make ugly; crap quality; impractical; inefficient cars that are as aerodynamic as a brick.
If so it means that Cadillac should be next.. until all they are left with is Holden and Opel
It would be like trying to give away the flu to some one who already has a cold. I am sure someone will find as application for it, strip it out and use the design rule and technology, India and china are probably the only cashed up buyers,
It’s hard to imagine anyone taking this on, even Mahindra.
Get rid of Hummer, GM! Get rid of them for good! But don’t buy Jeep for Pete’s Sake!
Nobody wants another unreliable sh*t box that blows up!
haha when was that second photo taken? Thats the university of Queensland in St Lucia :-D
mahindra would be good option…..they are in development of diesel hybrid which would be a good one for hummer.
Maybe the Victorian police force should buy them all?
Wheelnut,
You think GM should keep Holden & Opel?
Wheelnut,
if they sell everything up Bar holden and Opel,
where do they get their V8’s from??
How appropriate that they have a road closed sign next to the car in the picture :)
Salesman,
Embrace The General.
Come on in, the waters’ fine.
You know you want to….
Still funny how The Hummer we get here, is smaller than a Landcrusier, uses less fuel, & well, isn’t exactly the sameas almost every largish 4WD on the road.
Surely there’s room for individuality?
Does everyone have to buy whitegoods? (toyotas)
Andrew – They could simply move the Cadillac/Chev V8 engine building equipment to Holden Engine Company or bring back the old Holden 5.0 Litre V8.. Sure its not as powerful as the 6.2 LS3 but get WRS or CAPA to bolt on a supercharger and voila..
Yet with engine technology and development etc being what it is today no one really needs a V8 particularly when Fords Turbo 6 produces over 300Kw and the Twin-Turbo V6 to be in the New Torana [Commodore] expected to make 300-320Kw….
I mean Osmans managed to extract over 400Kw out of a WRX
JasonP I do believe that Holden and Opel are two companies that GM should keep.. Holden because of their experience in building RWD cars and likewise with Opel for their history with FWD cars.. as for AWD they could use the same system under the new Insignia
Sounds good Wheelnut!
Hope they sell the 4WD Insignia in Oz.
People who love the Hummer H2 probably love its bold, impressive, muscular looks. Apparently, cops love the H2 as well. The Hummer H2 has a massive truck frame and has a wider-than-average track firm that may offer stability against overturning. Hummer H2