2010 Toyota Prius Hybrid official leaked images

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By George Skentzos | October 17th, 2008

Update: These images have been confirmed as genuine by Jon F. Thompson, Editor of Toyota’s Open Road blog.

Alleged official images of the new 2010 Toyota Prius Hybrid have been leaked onto the web, clearly showing its new appearance as well as interior.

Whilst in the past these type of images have been defunct as works of talented amateur designers, the subtle flaws in these particular images suggest they may be the real deal.

Their quality and perspective indicates these images were likely taken from a composite video showcasing the new model, presumably never intended for public viewing – not anytime soon at least.

Its appearance is far less ‘futuristic’ than the previous Prius, boasting a far more conventional design assimilating with the rest of Toyota’s fleet.

The official unveiling of the new 2010 Toyota Prius is scheduled to take place at the Detroit Auto Show in January 2009.

Some have been quick to point out that the headlights don’t seem to match, however that could just be the perspective. What are your opinions? Real or fake?

Source: PriusChat Forums via AutoBlog

Captain Mainwaring

Hell, that’s far less interesting to look at than the much lower-priced new Honda Insight, which will be on the market sooner. Is Toyota’s relentless conservatism eventually going to kill them?
Tom

This is clearly fake, look at the first and second pictures, the headlights are obviously different, i wish everyone would stop re posting it.
Pablo

Can’t see Toyota putting these 17 inch Aurion wheels on this thing
Captain Mainwaring

Wrong Tom. Same headlights from different angle, compounded by camera lenses.
http://www.caradvice.com.au George

Pablo, test mules have been spotted with identical wheels.
Falcodore

Still looks like a matchbox toy, small wheels on a slab-sided lump of metal and plastic.
Tom

Wrong Captain Mainwaring, the headlights in the first picture clearly extend right up on the front fender, in the second picture it does not.

Camera lense trick possibly, bad photoshop more likely. Look how rough it looks around the foglight surround.
milobob

IMO, I think it looks better than the current prius. Headlights look the same to me – just distorted by the lens (some wide angle bubble look if you get what I mean).

What I don’t get is this – in other countries the prius comes with BIGGER WHEELS and looks much better than the one we have here. Saw a prius the other day with custom wheels – i know, its silly, but it did look much better than the std.
Jimbo

It looks like a cross between a Corolla and a Prius.
It’s Yawntacular! And I’m guessing and I hoping a fake!
billy_bob_119

I think they are real.
1st off who the hell would fake a prius? i think you could fake other models out there that are nice.
2nd off its a prius.
and 3rd its just a prius.
acfsambo

Looks real to me. Look on the second pic were the join in the bumper meets the headlight. There is still a fair bit of headlight towards the cabin of the join, just like the first pic. Also if you look at the top of the headlight in the second pic, you can see where the bonnet has been shaped for the inner point on the headlight.
ZANDIT

What really surprises me is that there is a chat room and forum for this car!!!!
Surely they would not have much to say??
“Hi Mike, How many km’s to the litre did you get this week??”
…
Sorry, can’t picture it!!!
acfsambo

Also looks so boring, but i think it will still sell as it has been, maybe more.

Whats with the SOS button?
http://integra Manly

Of ourse it looks boring.its from the kings of boring ……Toyota.
Dlr1

It never ceases to amaze me that Toyota can come up with a design that looks like nothing else on the road and some people just dismiss it as boring. I’m not saying that its a work of art, but if it was packing 200kW and AWD the same people would probably call it a “weapon”, but some people are just sheep too.
Martin

I am in agreement with Tom, the headlights look different to me, and even for leaked official images, these look of very low quality.
http://www.AUSringers.com Liam

Can someone please tell my why the Prius has to be ugly and out of proportion?
Frenchie

Those photos are fake. Surely the new Prius is not that boring. If I had bought a car like that I would have to wear a Star Trek uniform to get peoples attention.
Twilight

look at the toyota badge in the second photo…

its fake! its looks like a sticker…

i think the first photo looks great, and don’t beat me down for it – but i quite like it… lol.
Foggy

Thefront wheels in that first photo look bigger than the rear, and I don’t think it’s just the perspective. I’m guessing it’s a fake.
Alan

fake i say, the light doesn’t match in first and second photo. the first one, the light stretches much further back, and the camera perspective cannot change the shape of sheet metal made to go around the headlight
Joober

Looks fake, as what tom suggested the headlights are stretched in the first pic and not so in the second, and shonky pics like those usually means a blur up of photochopping.

Anyways looks like a corolla front end and rest prius…
Pauly

Oh and as for the Toyota Logo on the front of the car. It is all filled in. It doesn’t mean its fake. Have you seen Mercs logos on their new cars as of recent? they are exactly the same, all filled in and nice and glossy. Toyota might be doing the same thing here.
http://www.caradvice.com.au George

Why is everyone so hung up on the headlights? If anything it proves these images are genuine because why on Earth would someone design an asymmetrical fake Prius?

My guess is they are screenshots from a video, and the video most likely ‘morphs’ the previous Prius into the current Prius. Something along the lines of the BMW ‘Evolution’ ads.
Cupid Stunt aka No Name

Agreed about the lights Tom. If Captain Mainwaring took his bifocles off he’d see it.Look again and the ends of the top pictures lights look like they have indicators. On the bottom picture the upper of the two lower lights appears to be an indicator light. What else would the second light be if the lowest light was a foggy.
Its a fake but not a bad representation.
http://holden LloydS

How can an image be “defunct”? I guess the writer meant “debunked”. Oh well, I guess, if it gets past the spell check it must be OK.
Pauly

if its fake, then why do the Interior shots match up with all the spy shots that have been taken?
http://b2a222e onepoppa

Flash – and egg on the face for all the “experts”. Toyota has confirmed that the images are genuine.

For all those who slag off at the Prius – get with the program. This is the reality of motoring for the next few years. All those who hanker for the V8 rear wheel drive fire eating monsters are being as realistic as those who think that the world economy hasn’t changed in the last few months and that we can turn the clock back.

The other car that we all have to think about is the Chevvy Volt, if only GM can last long enough to get it into production – 2010/11 may be too late.
James

just a quick bit on the people calling it boring…

lol, again is the sky blue during summer?

is there water in the ocean?

the target demographic is for people looking for a small car that gets them from a to b.

its not suppose to get you a woody when you see it nor suppose to get you 0-100 in 4 seconds….

next…
http://faster DanMan

Ok let me clear this up.. It’s a clay model showing two treatments on either side for the final design presentation to management. The interior is concept IMO cant see any switchgear (which is so expensive) duplicated with any other toyota product. Hmmm. I call teaser.
Your seeing this because Toyota wants you to, no leak.
Bret

DanMan, spot on.
It is not unusual for early mock-ups to be different on each side to present different ideas.
These differences often pop up later as a revised model, or can sometimes represent a variation of base/luxury models.
Golfschwein

The shape seems good to me. Detailing like the sad guppy headlights and spindly wheels let the current (CURRENT! I just made a little joke!) Prius down, although I’ve always been a fan of its interior and concept in general.

This new car’s interior seems a retrograde step but, as DanMan says, let’s see if it looks more complete for production.
http://dodge Marcos

What is wrong with Toyota, havent the learnt from the 1st prius which is the uglist farker on the road..Blow up all these dam so called earth saving cars i say…the world has been here for billions of years before we can along and it will be here long after we dumb humans are gone….
http://www.caradvice.com.au George

They are genuine, its official!
Team Vodafone masters of endurance

Who cares, more advertisement for a company who cheats in all motorsport categories, who mainly sell to the ageing masses that only like boring, bland whitegoods parked in thier garages, Toyo don’t sell a performance hero car so that sux >>>> but good if your a fake motorsport follower, and to sum it all up Toy-mota is a very average car builder but people keep buying this overrated junk based on TV ads alone…

I give you a hint potential buyer’s, try test driving other car brands, because Toy-mota are no more reliable than any other car on the road, talk is cheap and Toyo are experts at brainwashing….
Richo

Exterior looks ok, a more aggresive evolution of the current prius. Interior is typical toyota boring rubbish though.

IMO the chevy volt looks better on the outside, obviously we haven’t seen an interior shot of the volt yet so have to wait and see on that
http://faster DanMan

TVMOE…
worst post EVA!!!

Ford shares 2.40$
GM shares 6.41$

Toyota shares 67.45$ (courest yahoo stock)

you were saying…
Bret

DanMan,
And just how many of each share is there?
Price of individual shares alone does not dictate a companies worth (surely even you are not that stoopid?)

Your point does have some merit, you just don’t know how to put it across.
Frontman

Hahaha Spam word is totally irrelevant here 300kw
Toyota claim this won’t be as green as it could be in an effort to give greater driver feel. (released on ather site so I can talk about it now) as their quality surveys have listed that as a detractor for customers.

Hmmm A sportier Prius???? Sounds like a Cardigan with a Zipper and Velcro tabs…….
VW Freak

Hahaha… what next Toyota? Can’t wait for the Golf TwinDrive Hybrid, which won’t look like a fridge on wheels.
http://www.facebook.com/profile.php?id=674330849 lazybones

Its definately up there on the ugly chart, i keep seeing Hyundai i30 at the front. So far, the Volt is the best looking EV/Hybrid i’ve seen, followed by new Honda.

The real question is did they break the 4.0ltr/100 barrier that was being talked up a while ago? Does this one use the new Li-Ion batteries?.

“TVMOE…worst post EVA!!!”

I was kind of enjoying TVMOE’s little story, i was just wonder if it was going to end with Katsuaki Watanabe being announced as the new sith lord, and meeting with Craig Lowndes to announce he was craig’s father…
Team Vodafone Masters Of Endurance

Team Vodafone Masters Of Endurance

best post EVA tells the truth about Toymota!!!

Ford shares 10000.40$
GM shares 10000.40$

Toyota shares are really worth $0 compared to Ford and GM, TOYO stock was above $100 at on stage, so out of all the vehicle manufacturers it has dropped the most by percentage, did you buy at $100 DM, loving the company sooo much would make a good stock pick at this price, but you would be poorer than me for doing so loser…

you were saying… hmmmmmm let me see, Dingo responds the same way as you do, with utter BS ohhhhh Toymota makes more money than Ford and GM, shares are way down, so your logic DAN MAN is buy cars based on profits the company makes and ads on TV or the share price, Toymota wins biggest move down during the crisis, way over priced stock anyway just like the cars just way overrated, go read some education books, stapling your shade clothed wrapped body to a post wont keep 200 killer wasps from stinging you..
Team Vodafone Masters Of Endurance

FORD’S DOMESTIC NATIONAL BRAND QUALITY EQUAL TO BEST IN INDUSTRY FOR 2008 MODEL YEAR

Ford, Lincoln and Mercury vehicles continue their impressive quality gains, collectively improving for the fourth straight year and moving into a virtual tie with Honda-Acura and Toyota-Lexus-Scion for the 2008 model year, according to the latest U.S. Global Quality Research System (GQRS) study.
Ford F-Series Super Duty and Lincoln Mark LT rank atop their respective segments with fewest “things gone wrong” (TGW) and in customer satisfaction. Ford Mustang GT500 had the least number of TGW among sports cars.
Overall, 18 of 24 Ford domestic brand vehicles posted TGW improvements, including the hot-selling Ford Focus.
DEARBORN, Oct. 10, 2008 – Ford Motor Company’s surging domestic quality is now equal to the best in the industry for the 2008 model year, according to the latest U.S. Global Quality Research System (GQRS) study.

Ford, Lincoln and Mercury vehicles collectively reduced “things gone wrong” (TGW) by 7.7 percent compared to last year and are now statistically equivalent with Honda (including Acura) (including Lexus and Scion) atop the list of seven major automakers in the survey.

From 2004 to 2008, Ford, Lincoln and Mercury vehicle quality, as measured by a reduction in TGW, has improved by 33 percent.

”This is One Ford at its best. It’s taken thousands of people continuously working together with laser-like focus every day to boost vehicle quality for our customers to the top of the pack,” said Bennie Fowler, Ford group vice president, Global Quality. “But this is a never-ending journey. The goal now is to distance ourselves from our top competitors. We want to be the sole quality leader.”

The 2008-launched Ford F-Series Super Duty and the Lincoln Mark LT ranked first in their respective segments in both TGW and customer satisfaction. Ford Mustang GT 500 topped the sports car category in TGW.

Overall, 18 of 24 Ford, Lincoln and Mercury vehicles recorded TGW improvements. Ford’s newly launched Focus improved significantly in TGW and customer satisfaction, now equaling the Toyota Corolla in both categories. The Ford Fusion and Mercury Milan are significantly better in TGW than the Toyota Camry, which they tied in customer satisfaction.

“We are consistently delivering improved quality by following standardized, disciplined processes throughout Ford,” said Fowler. “This is particularly impressive considering the difficult challenges we’ve had to overcome.”

Ford also ranked best in class for TGW performance in the functional areas of Vehicle Engineering and Electrical among major manufacturers. Ford, Lincoln and Mercury vehicles averaged 1,287 TGW per 1,000 vehicles, a reduction of 108 versus a year ago. Customer satisfaction with the company’s vehicles reached its highest level ever, improving one point to 77 percent.
Spider

Sounds like some needs to take their mental meds!
Joober

OMG… ITS THE ANTI-DINGO!!!!!!
http://faster DanMan

Well done Bill Gates..

Giving Mentalist’s access to the internet since 1995.

Name Last Trade Change
GM – NYQ $6.40 0.18 2.89%
GEN MOTORS
F – NYQ $2.27 0.03 1.3%
FORD MOTOR CO
TM – NYQ $67.18 3.47 5.45%
Toyota
http://faster DanMan

Share price’s while being short sighed at the best of times are a very good indicator of the state of confidence people have in the company.. the men in the braces with the shouty voices think the company is doing well and will continue to do so for a long time to come….

I have no real love for any company, as i stated elsewhere here, but i do TRUST Toyota..

If GM and Ford where human Beings they would be in a coma and on life support.. sad but true..
Team Vodafone Masters Of Endurance

Automaker……1 Year percentage losses and gains

VW 105%
Porsche 62%
Daimler AG 56%
Fiat 37%
Suzuki 24%
Renault 21%
Peugeot 17%
BMW 10%
Hyundai 7%
Nissan -4%
Ford -10%
Honda -12%
General Motors -16%
Toyota -17%

Confucious say Toy-mota come last with very bad balance, welcome to the real world of overall numbers DM…
Joober

Danman, agree, you would be more confident in buying shares (obviously to look to getting a profit or growth) in Toyota than GM or Ford, hence the situation they are all in.

I believe Toyota know the game better than Ford or GM during this era and with a no frills / disciplined strategic management which seems to be doing their job really well will help them going on.

Speaking of which perhaps a bit off the topic, I heard that Ford a planning to cut more jobs again from the news…
Eddy The Expert

Richo, which rock have you been hiding under? There are interior shots of the Volt all over the net.

Anywho I’d rather a Volt than this new Prius.
Joober

“Anywho I’d rather a Volt than this new Prius.”

- Id rather wait till the real world test happens.
Frontman

Joober, at the moment (and a risk of being mderated right of the net) all you are going to hear from the media about Ford Aust is job losses and Market downturn and everything bad that can be printed.
Notice that when GM said they’d lay of 1500 next year, it was a news flash and it dissapeared. Ford are making their decissions in stages as they figure out who they need and who they don’t, so it will always be frontline. But no there are NO fresh ones today, and the ones mentioned over the last week are all by the end of NEXT YEAR! I don’t know but there a saying about truth and a good story??? Something about not standing in the way. At the end of the day I would expect around 2000 to be shed by 2010. Sad but needed.
Spider

Doesn’t the Volt have a fantasy battery system?? I.E Based on a battery, thats not really available for practical mass production? Also, isn’t the range on the Volt only 145km?? Which means i wouldn’t be able to travel from home to work, and visit the shops all on a single recharge!! Pure battery power is impractically for Australian distances… Who knows how well the battery will work under Australian temperatures!!
http://www.fmgjbv.au rich boy

The the front hood looks like a yaris’s one and aurion’s rims weird.
Hugo

The interior plastics look borrowed from a decades-old taxi.

Hopefully this is just a mock-up/pre-production prototype.
O

damn ive always hated the doorhandles and they have been carried over
realcars

Might be a Prius/yaris cut and shut?LOL
http://deleted Alex

That thing is sooooooo boring looking. It would have to get 200+ MPG to get me into one. The current one looks more modern.
RoFlmaTiC

GM: 566 million shares at $6.40 = $3.62 billion USD market capitalisation.

Ford: 2.66 billion shares at $2.27 = $5.13 billion USD market capitalisation.

Toyota: 1.57 billion shares at $67.18 = $105.5 billion USD market capitilisation.

All figures taken from finance . google . com

This means that Toyota is worth slightly more than 12 times Ford and GM combined.

Ouch.
Spider

Retards whining thats that some cars are boring, are boring them selfs!!
Car-Enthusiast

Yet another Boring old slush box from the same old Boring Car manufacturer. TOYOTA. So they gave it a face lift and added even more plastic in its interior, WOW step back. LOL

RoFlmaTiC, it doesn’t matter if Toyota is Worth more than 100 x GM, + FORD + VW (vw is currently the third biggest car manufacturer behind GM). IT will ALWAYS be a BORING A55, SH*tty car manufacturer that develops nothing but, pure FUGLY, boxes with 4 Wheels.

Now 2 Hybrid cars that are worth buying are the: (GOOGLE THESE 2 CARS)

CHEVROLET TAHOE HYBRID (6.0L V8 hyrbid) just to annoy Environmentalist by saying ur driving a HYBRID lol.

and FISKER HYBRID Cause it at least looks good while it saves the World, and im pretty sure its faster than this Piece of SH*t toyota thats shown above.

now if Environmentalist are really keen on saving the world and reducing emissions, then they might seriously consider buying a Scooter or a Motorbike. Because a 125 cc Motorbike produces Half as much emmisions as a Prius & spends half as much petrol. Not to mention most importantly they are quicker than a Prius too.

Now if u(OR Environmentalist) want a Bike that is Almost EXACTly as economical as a Prius, First it will cost less than half as much, still use 4.4L/100KM, & finally and most importantly get from 0 – 100KM, in 3.3 sec (or under 3.5 sec) & a top speed of over 280KM. (look for for 600cc, & 650 cc bikes)

LOL Now theirs something worth saving the world for, not to mention u can actually have fun doing it (at 280KM) LMAO.

OR then their is those diesel’s. & even this very site showed that diesel are more economical, & provide Less c02 then Hybrids
http://www.partstrain.com/ KarenCaren

The only thing I hate about this is Prius looks like a Honda.
Falcodore

Anti-spam word = faster…what prius drivers say when they hit a freeway on-ramp…..still waiting
Who gives a rats arskyourmother about share prices etc. Its about the product and toyota make THE MOST boring cars in the world today. Bring back the days of the 5th gen celica (T180 series) the GT-Four was one toyota i actually lusted after.
RoFlmaTiC

I put in those share statistics to correct some of the spew that emanated from Team Vodafone above.

I actually agree that Toyota is making bland cars these days; I can say that if I was in the market for a new car then there’s nothing in the Toyota line up that I would consider. I would love for them to be making celica gt4′s, supras, mr2′s, soarers etc, even some of the sporty levin/trueno corolla models. However, they are going to be filling this void soon enough.

Falcodore you’re right, it is about the product, and Toyota have products that appeal to the masses. You can criticise them for that, but I don’t think they care. Their strategy has brought them consistent profits and sales growth, which is more that can be said for certain other manufacturers.
Phill

This car is the real thing its just the light,under white light it looks like a prius,under blue light it looks like a camry,under red light it looks like a yaris,and in the sunlight it looks like a piece of crap.
Team Vodafone Masters Of Endurance

RoFlmaTiC, geeeeeezzzz you know so much about the share market it kills me, that sort of thinking saying a company is more competitve because stock price is higher, well then you truly are brainwashed just like your other fake Toymota mates…..

Also, Toymota struggle to win any decent race or championship, F1 for instance >>>>> oh and now non exsistant DINGOS beloved Nascar result write ups about Toymota, wont even come close to winning the championship bwahahahahahhehehehehehe, I hope this sewing maching company goes broke trying, being the biggest bunch of fake cheats in motorport leaves a very bad taste in your mouth………..

TOYMOTA SELLS TO THE AGEING CARDIGAN WEARING MASSES…. MOST BORING CAR MANUFACTURER ON THE PLANET, FULL STOP………………
RoFlmaTiC

Team Vodaphone, thats exactly what market capitalisation means. I’m not professing to be an expert in the share market but I know the basics, unlike yourself.

Just looking at their share history, haha in 2000 GM’s value peaked at 53 billion. This week, 3.6 billion.

Ford was up at 96 billion in Jan of 1999. This week, 5.1 billion.

Yet you’re telling me that Toyota is less competitive? That’s fine, you’re entitled to your unsubstantiated opinion.

I’m only stating the facts.

Regarding formula one, well at least Toyota is competing?

I guess GM and Ford have bigger priorities to focus on, such as staying in business. Though the outlook isn’t great… 2 of Fords directors resigned from their board only yesterday.
http://www.caradcice.com nate

i work for toyota and thats not a 2010 prius.
and for you people that think there is nothing to talk about when it comes to toyota, go drive a new avalon or a 5.7 tundra. and look up d.vvt-i.
http://carpartsinfobuy.com/ Cheapest Car Parts

This car model looks to be very practical for people living in urban environments