New CEO for Hummer
October 16, 2008 by Matt Brogan
Amid the turmoil of GM’s American financial status, a brief glimmer of good news has come from part of the ongoing business and strategic review of the Hummer brand. General Motors, in revising its Hummer leadership structure, has effective immediately appointed James E. Taylor to the new position of chief executive officer for the brand.
In what is fundamentally a re-shuffle, Taylor was formerly general manager of Cadillac (since 2004) and prior to that was a key architect in Cadillac’s design and technology make over.
The move marks a progression in the ongoing strategic review process and it is hoped given Taylor’s hard work in developing the CTS, that he will enable a similar resurgence in the Hummer brand.
“By creating a new and more comprehensive leadership position for Hummer with Jim Taylor as the top executive, we are bolstering the strategic review process and the brand,” said Mark LaNeve, GMNA vice president of Vehicle Sales, Service and Marketing.
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