Already leading the race in new vehicle sales year-to-date, Toyota is now rolling out the new member of the HiLux family, the WorkMate, for the first time with automatic transmission. The new WorkMate single cab and double cab automatic models take the HiLux 4×2 range to 16 models and will no doubt strengthen Toyota’s strong sales record.
Toyota is definitely doing something right, offering just what car buyers are after, FCAI figures show the company retained the top sales position in September with a market share of 22.4 percent, well ahead of Holden on 13.1 per cent and Ford with 11.0 per cent.
The launch of the WorkMate automatic is part of an overall visual and technical upgrade for the now 32-model range of Toyota HiLux 4×2 and 4×4 utilities. The upgrade includes Euro IV compliance for HiLux’ two VVT-i equipped petrol engines (WorkMate’s 2.7-litre engine and the 4.0 litre V6), larger front brakes and improved rear suspension for all 4×2 models as well as improved front suspension across the entire range. WorkMate also comes with the option of ABS anti-skid brakes and all models now have 15-inch steel wheels.
The HiLux’ facelift features include newly shaped grilles, a fresh front bumper and headlight design on the outside as well as some slight changes for the interior.
As the company continues to build on its winning formula, we’ll see if the new strings to its bow see Toyota at the top of the table for October sales as well.