Expand Ad


An integrated button to connect drivers with Apple’s voice-operated Siri virtual personal assistant on their iPhone and iPad is set to join the existing plethora of steering wheel controls on new cars.

Apple vice president of iOS software Scott Forstall demonstrated the new ‘Eyes Free’ system as part of the company’s new iOS 6 mobile operating system at Apple’s 2012 Worldwide Developer’s Conference in San Francisco this week.

Eyes Free allows the driver of the vehicle to push a steering wheel-mounted button to engage Siri on an iPhone or iPad located in the car. Paired through the car’s Bluetooth connectivity system, Eyes Free will enable you to interact with your iPhone giving you access to real-time traffic information, email and text, personal calendars, music, and weather (pictured below) all using just your voice.

Several manufacturers are set to integrate the new Apple software including BMW, GM, Land Rover, Jaguar, Audi, Toyota, Chrysler and Honda. As previously reported by CarAdvice, the technology will also feature on the soon-to-be-released Mercedes-Benz A-Class. Siri support is expected to make its way into new vehicles over the next 12 months.

One brand straying from the pack is Ford whose vehicles are linked to the Sync infotainment system based on Microsoft-branded technology.




  • Pro346

    Apple…overhyped junk!

    • Applemon

      you forgot OVER-priced and unreliable

    • Luke Brinsmead

      Going on the fact that Apple is now the most valuable company on earth, I think there’re right and you’re wrong.

  • Pro346

    Useless for all the people that haven’t been swayed by all them god awful marketing campaigns.

  • Grant

    I suppose you would need an extra button with an Apple device.
    Of course if you had an Android device you don’t need an extra button to do the same thing. 

    • Eskylid69

      there are no android devices …  its software

      • Grant

        Really… You needed that pointed out?

        Please change “Android device” to “Android based device” so Eskylid69 can understand.

  • Rob

    Try hard “I CAN THINK FOR MYSELF” kind of people. This is technology Magic…suck it up and get on board or you will be left behind!

    • Grant

      Your comment was just funny Rob.. Bwahahaha.

      Controlling a voice guided assistant that requires you to push a button first is just plain backwards. I think you have already been left behind.

  • Dave S

    Last thing new cars need: more buttons or Siri.
    Why would we want to be directed to an Apple friendly / approved location?

  • Dave S

    If you are not driving – why would you need it (you already have the phone in your hand)?
    If you are driving – why would you need it?

  • gt86.com.au

    This is Great, Now I can finally talk to my car, and it will talk back to me, and give me useful information. What a top replacement for the missues ;)

  • D987

     I don’t like the idea of being forced to buy an iPhone just because it’s the only one fully compatible with my car– it should work with Android, Blackberry and Windows Phone too.

  • Nfassnacht

    I hope that the Eyes Free will work with current cars that have Bluetooth. My car streams music and my phone to my stereo, I hope that the Bluetooth software in my car can be updated/upgraded to work with Siri. Right now if I’m streaming music and try to use Siri to switch songs my car thinks I’m trying to make a call and switches the radio to phone mode. Annoying.

  • Nada

    Siri, please make all the idiots move out of my way, now. LOL