Creepy new TV campaign for SA
October 13, 2008 by Matt Brogan
Yet another shock tactic TV campaign was launched last night in an attempt to stop the motoring public “creeping” over the speed limit.
The ad was put together from actual footage collected from CCTV cameras and footage sourced directly after road crashes in the state of South Australia and uses horror movie music and snippet filming to portray those who drive slightly over the speed limit as “creepers”.
Launched by Road Safety Minister Carmel Zollo the $1 million dollar plus advertising campaign is hoped to save the lives of some 14 motorists annually who were killed in an accident where low level speeding was the primary cause.
“People do not understand the consequences of being involved in a crash and the extra impact of travelling just a little bit over the speed limit can have” Motor Accident Commission CEO Andrew Daniels.
The ad which even the SA Government admits is a little confronting is said to highlight the pain and suffering of crash victims by using the tag line “There are creepers among us”.
Video 1:
Video 2:
Video 3:
Video 4:
What do you think? Will it work? Let us know by leaving a comment.
Print it: 
i dont think so, these ads will just make people vomit and change the channel. for the 100th million time invest in driver training. i would be more than willing to do a one day special driver training to help me be a better driver.
if someone is in a rush do you honestly think they will stop for a moment a relive the ad hey watched last night? i dont think so
Inattention is the biggest cause of accidents but it can’t be measured and penalized like speeding. These ads are aimed at softening the driving publics stance against tighter speed enforcement. Looks like we’ll soon see drivers being booked for doing 63 in a 60 zone. It is a lot safer to go with the flow of traffic and observe what’s happening on the road all around you than spending half the time looking at the speedo and occasionally glancing at the road. Looks like the governments put revenue ahead of road safety.
THESE ADS WOULD NOT DO A THING. SPEED IS NEVER THE PROBLEM, IGNORANCE, ATTITUDE AND ABILITY IS. SPEED DOESN’T KILL, HOW DO RACING DRIVERS DO THEIR JOB?
HOW ABOUT SPENDING THAT ONE MILLION DOLLARS ON IMPROVING DRIVER TRAINING? TOO TOUGH? THOUGHT SO.
Stevo – you make a good point mate. Come to Victoria, you already get booked for 3 over. It’s a Police State.
I find the biggest problem on the roads right now, is drivers doing under the speed limit. I’m not supporting speeding, far from it, there are many idiots out there, but on the qld freeways, the traffic seems to flow at a steady 110 in the 100 zone, until you come across someone, usually an old person, doing 80. This is the danger, all of a sudden cars have to slow right down, often suddenly, and switch lanes to get around them.
I’m not entirely sure how to tackle this, but i know for certain the driver doing 20 over has never bothered me, its the ones doing 20 under.
As usual, here’s penty of stern advice from a state government body on what not to do, but not on how not to do it.
Creeping is easy. Using your cruise control, even around the suburbs, will keep it in check.
It’s the first time I’ve seen an ad campaign tackling what I think is a bigger problem than realised. So many near misses from inattentive drivers… and the reason their inattentive is their forever staring at the speedo making sure they’re only 5 over the limit. I’m a big on the cruise control around the major roads. The best anti-speed campaign I’ve seen yet though were signs along Tasmanian highways “100 – It’s the limit, not a challenge”.
This is outrageous – just put a fraction of the dollars the Govt takes from every litre of fuel sold, into building dual carriage roads and the death rate on our roads would be minimal.
When was the last time you heard a transport minister blame the poor roads for the cause of road deaths??
After watching the advertisements i’m not entirely sure what they are trying to get across here? What, that a few km’s over the speed limit causes these horrendous accidents, to me they look like they are more because of bad driving, a lack of attention rather than a couple of km an hour of the limit.
LOL… looks like the SA government has just come up with an idea for the next House of the Dead video game!
Everyone who commented that speed doesnt kill is correct, but because the driver’s of this country are poorly trained, speed does kill. I was tailgated by blonde in her little Getz while she was doing her make up at 8pm! I saw her only because her vanity lights was on. She was so close to me arse I had to accelerate past 80km/h in a 70 zone. Guess what? She zoomed right up to me again.
Bruzzer hit it on the nail, TRAIN THE DAMN DRIVERS. WA has a good start by requiring 100hours log booking, why not a mandatory defensive/night driving component? The money saved from scooping new drivers’ organs up from the road is infinitely more than the cost of such a program.
People spend to time staring at their speedo because they are scared of getting booked by the police. I agree with Stevo when he mention going with the flow because you spend all your time observing your surroundings.
A simple heads up display just above the dashboard would solve this problem.
I agree with all the comments made so far. Its about concentration and understanding of the road and road conditions.
Ever had a moment where you checked your rear view mirror and not noticing in that time, the car infront of you braking suddenly?….as soon as you take your eyes off the road and start concentrating on being right on the speed limit you end up becoming a danger on the road without any intention.
Everybody needs to go with the flow of traffic and use their foresight and think ahead a few seconds while driving.
As for the AD campaigns, its just plain silly, its just stupid, people will concentrate on the music and the images and not what the AD is trying to convey, not that creeping over the speed limit is a major factor to accidents anyway.
Wow the first badly thought out government ad campaign ever…a landmark event…
They should have a “speed doesn’t kill, stopping really really fast does, so don’t run into things!” campaign.
Given the inaccuracy of most of the speedos in cars anyway, drive a recently ex-police car with a properly calibrated speedo or use a good GPS and you realise what speed many people “creeping over the limit” are actually doing…they are “creeping around below the limit”, which just sounds creepy when you think about it…
i dont even want to watch these.
im assuming its at least as over the top and unnecessary as the previous adverts.
i question why the “code of practice” doesnt order them to have warnings before these adverts.
These ads should been about how driving a Toyota makes you a zombie,the guy in the top picture is driving a camry.
Why do they keep trotting out the “just a few km over the speed limit is dangerous”?
What about other factors, the person that doesn’t give a stuff about his car, never checks the brakes, buys tyres based purely on how cheap he can buy them etc. etc. or the work ute with 1 tonne of cement mixer, wheelbarrows in the back – they may not be “speeding”, but do they have a better chance of avoiding an accident than a well maintained car with quality tyres, better suspension?
Booking “speeding” drivers is too big a money spinner to try and combat the problem any other way!
I guess I shouldn’t mention that I’m currently driving with about 20cm of tread missing from the rear left after I hit a water hydrant cover in the road that is sticking 1½ inches out of the ground.
Even the cheapest pair of tires is too expensive atm.
Insurance won’t cover it, council won’t cover it.
I don’t blame people that don’t attend to thier cars in the manner you speak.
More lies from Government, what a surprise.
Sooner or later there will be a class action against one of the state governments for failing to properly educate and train people injured or killed on our roads.
“I travel at the speed limit therefore I am completely and utterly safe, all the ads on tv say so.”
It’s propoganda to protect revenue, and it’s criminal.
Our government has it’s hands soaked in blood…
Yet again a govenment is hiding from the real prob;em. Most can’t drive nor do they want to. Better driver training and attitudes are required.
Speed doenst kill….inappropriate speed does!
“Launched by Road Safety Minister Carmel Zollo the $1 million dollar plus advertising campaign is hoped to save the lives of some 14 motorists annually who were killed in an accident where low level speeding was the primary cause.”
14 motorists??? What about the other 1400?
Propaganda!
I only see one or two clearly speed related accidents. The first main one doesn’t even seem speed related, looks like the driver was busy doing something else, suddenly saw the red light/pedestrians, and slammed on the brakes.