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by Tim Beissmann

Toyota has taken the wraps off its all-new Camry-based NASCAR challenger ahead of the 2013 championship series.

Designed to look more like the vehicle customers around the world can purchase and park in their driveways, the 2013 Toyota Camry NASCAR will compete with the Ford Fusion, the Dodge Charger and the Chevrolet SS, the latter being based on the Australian-made Holden Commodore.

Ford and Chrysler have already revealed their new racers, leaving just Chevy to lift the lid on its highly anticipated challenger, which will be styled on the upcoming Holden VF Commodore.

Penned by Toyota Racing Development (TRD) and the brand’s US-based Calty Design facility, Toyota vice president of marketing communications and motorsport Ed Laukes said the designers wanted to give the new Camry NASCAR a fresh look and a distinct identity.

“Our 2013 Camry looks more like the production vehicle than ever before, and we hope this helps revitalise the long-standing relationship between fans and manufacturers in NASCAR,” Laukes said.

“Never before have we had a Camry competing in NASCAR that looked so similar to its production counterpart.”

The 2013 Toyota Camry NASCAR benefits from a new grille and stylised front bumper that matches the production car, along with a more prominent character line down the side and a unique rear bumper.

The new Camry will make its NASCAR Sprint Cup Series debut at the Daytona International Speedway in February.

Meanwhile, Ford has revealed its first 2013 Fusion NASCAR (pictured above) in full racing livery. While it may only be a full-size clay model at this stage, the ready-to-race Wood Brothers’ red and white Motorcraft car will be unveiled in North Carolina tomorrow.

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