Toyota has taken the wraps off its all-new Camry-based NASCAR challenger ahead of the 2013 championship series.

Designed to look more like the vehicle customers around the world can purchase and park in their driveways, the 2013 Toyota Camry NASCAR will compete with the Ford Fusion, the Dodge Charger and the Chevrolet SS, the latter being based on the Australian-made Holden Commodore.

Ford and Chrysler have already revealed their new racers, leaving just Chevy to lift the lid on its highly anticipated challenger, which will be styled on the upcoming Holden VF Commodore.

Penned by Toyota Racing Development (TRD) and the brand’s US-based Calty Design facility, Toyota vice president of marketing communications and motorsport Ed Laukes said the designers wanted to give the new Camry NASCAR a fresh look and a distinct identity.

“Our 2013 Camry looks more like the production vehicle than ever before, and we hope this helps revitalise the long-standing relationship between fans and manufacturers in NASCAR,” Laukes said.

“Never before have we had a Camry competing in NASCAR that looked so similar to its production counterpart.”

The 2013 Toyota Camry NASCAR benefits from a new grille and stylised front bumper that matches the production car, along with a more prominent character line down the side and a unique rear bumper.

The new Camry will make its NASCAR Sprint Cup Series debut at the Daytona International Speedway in February.

Meanwhile, Ford has revealed its first 2013 Fusion NASCAR (pictured above) in full racing livery. While it may only be a full-size clay model at this stage, the ready-to-race Wood Brothers’ red and white Motorcraft car will be unveiled in North Carolina tomorrow.

Click on the gallery tab for all the images.


    A racing Camry. It’s a bit awkward with the words A + RACING + CAMRY in the same sentence.

    • Jnjn

      V6 Camries aka Aurion go better then you think

    • Piper Chieftan

      Even more awkward considering they win frequently aswell (Sprint Cup & Nationwide Series)

  • Symo

    Still something about a controlled race chassis with pretend car shell over the top that just doesn’t make sense. It’s a bit like RC cars.

    The tick on head lights look good hahaha.

  • Golfschwein

    Neat shutlines.

  • JD

    its hideous 


    Toyota 86 and now this.. toyota is really working hard on reviving its sporting heretage!

    • Piper Chieftan

      Toyota has been competing in NASCAR for several years.

      Although they have yet to win the ‘Manufactuers Title’ in the top tier ‘Sprint Cup’ (back to back runners-up in 2009 & 2010), they have however won 3 Manufactuers Titles in the second tier ‘Nationwide Series’ (2008, 2009 & 2010) and 5 Manufactuer Titles in the 3rd tier ‘Craftsman Trucks’ (2006 – 2010)

  • Robin_Graves

    What a joke.  The rednecks who watch Nascar are hardly going to go out and buy a 4 cyl FWD Camry.

    • Furnus

      It’s about building the brand, not just the car.  For example a fan of say…Kyle Busch who races for Toyota in NASCAR might be looking for a car for his better half and brand loyalty might be the deciding factor in purchasing a Corolla instead of another brand.  If only people would look beyond the controlled race chassis style of racing and be glad that there are manufacturers out there that want to put money into racing.

    • Rikstah

      Hardly like Toyota need them to, the Camry is already the number one selling car in America is it not?

  • Piper Chieftan

    or a 4-cyl FWD Fusion (Ford) or a 6-cyl FWD Impala (Chevrolet)  

  • Andy

    No but they will probably go out and Buy a V* Chevy SS (VF Commodore SS-V). GM have this one in the bag. 

    • Piper Chieftan

      That’s because the Chevy Impala ‘Nascar’ has sooo much in common with the Chevy SS road car … mmm ! 

  • JooberJCW

    That fusion front end looks fantastic. Googling images for ford fusion comes up with a whole different look. Ford should go production with this one