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You know things are going well for French car company Citroen, when they decide to create a dedicated styling department for their distinctive DS line of cars.

The DS line hit the market for the first time in March 2010 with the super-stylish Citroen DS3. That car was followed by the equally avant-garde DS4 in May 2011 and the recently released DS5.

They have all been a resounding success with sales so far exceeding 135,000 DS3s and 30,000 DS4s. The larger DS5, which we saw in Paris recently is already receiving it’s fair share of positive press and looks as stunning as the rest of the DS stable.

Citroen sales are well and truly on the rise, and not just in Europe either, with international sales made outside of Europe increasing by 10 percentage points in the last three years.

The new DS line styling department comes into effect from June 1, 2012 and will further differentiate between the standard C-range styling and that of the DS line.

Thierry Metroz is charged with developing the character of the DS cars so that they remain complimentary to the Citroen C-range, styling overseen by Alexandre Malval who led the design team for the Citroen DS5 and C5 sedan and also designed the C-Airdream.

Managing Director of Citroen Frederic Banzet said, “To support the move upmarket and international expansion of Citroen, particularly in China, it is important to make a clearer distinction in styling between the C range and the DS line, each in their respective fields.”




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