Aston Martin Lagonda SUV back on the agenda again | CarAdvice

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Aston Martin Lagonda SUV back on the agenda again

ASTON MARTIN LAGONDA
By David Zalstein |
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Lagonda premieres with first concept

The Aston Martin-owned Lagonda nameplate could again be back on the cards in an attempt by the British brand to tackle the ever-growing luxury SUV market.

The Lagonda SUV Concept (pictured above), first seen at the 2009 Geneva motor show, has been an on-again-off-again project for Aston Martin but with sales of the company’s flagship DBS sports car stagnating, the push to again revive the luxury SUV is stronger than ever.

British car magazine Autocar reports that Aston Martin CEO Dr Ulrich Bez has pointed toward a resurrection of the Lagonda with a suggestion of an updated concept “in the coming year”. The publication also sights a second Lagonda model, a luxury sedan, as being already discussed.

IHS Automotive analyst Colin Couchman told Autocar, “The DBS sells in a global market segment that is struggling to rebound back 
to where it was, and that’s largely down to China.”

This trend of luxury GT cars failing to regain sales strength is part of why more supercar brands are following in the footsteps of the Porsche Cayenne and turning to high-end SUVs, which are proving popular around the world but particularly in markets such as China and Russia.

If a production Aston Martin Lagonda SUV eventuates, it would need to happen quickly to be able to join the fight against the likes of the Lamborghini Urus, Bentley EXP 9F, and Maserati Kubang.

The Maserati is due in 2013, with the Lamborghini and Bentley SUVs expected about a year later.


 

  • Shak

    Its inevitable. Everyone else is getting in on the party, but some seem to be coming to it well dressed (Lamborghini), while others prefer to stoned/high look (Bentley). As long As Aston styles it properly, and it DOESNT look like that stupidly hideous concept, it should work well.

  • Ima_Hogg

    You think they would be smart enough to not have anything to do with the lagonda but what do they do? Call the Concept the lagonda.

    • Igomi Watabi

      The Lagonda name is an old and dignified name from Britain’s motoring heritage. Unfortunately, Aston Martin bought it, did a fair job of the original DB-based four-door Lagonda, cocked it up with the overly-ambitious origami Lagonda, which is the only one that people remember, and ruined the name. Look at some of the Lagondas from the halcyon days of that company, and you can see why Aston Martin might want to leverage this heritage. But the way to do that is not yet another big-bummed, profligate SUV.

  • Smart US

    its somehow reminding me Renault Avantime… otherwise nice concept.. its different SUV and it looks very nice

  • Robj

    by god, they are all ugly. Money cannot buy taste as usual…

  • Dominique Vøn Hütch

    But it can buy you a Kubang, which looks good I think.

  • Daniel

    I find this car so interesting because obviously looks are in the eye of the beholder and I generally agree with the pack, but I honestly can’t see why people find this so ugly. I think it looks rather good! I wouldn’t call it beautiful, but definitely handsome and it’s very confronting, which it needs to be to get sales. I say anything to continue bank-rolling the beautiful uber-cool brand that is Aston Martin should be encouraged. 

  • Schn

    I think it looks good. It’s just, for me, it isn’t an Aston Martin. Doesn’t have that Aston Martin taste or  character you can see when you look at their other models. Also, I honestly think they need to redo that rear, it’s an SUV, not an enlarged sedan… You probably can’t see anything through that rear window either…

  • Goodjjp

    This looks good … I`m sure its 1000% better looking than bently…when you buy AstonMartin why would you find same looks suv like BMW X5, Porsche Caynne..
    It looks different in nice way…

  • Don Quay

    They need to fix the rear end, the window is way too shallow and the bums too big. If they can fix that, I would consider parking one next to the Rapide in my garage. I wish.

  • Phunken

    Not sure if anyone notice the front quarter look alot like the Range Rover Evoque (the slanty headlights), but way uglier(like a chinese knockoff), and the rear just plain sad like a squash Royce Phantom back end, the rear window is too small not proportional to the rest of the car huge silhouette. Maserati SUV concept seemed to be the most resolved design of its category.