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by George Skentzos

BMW M sales have soared in Australia ever since the German outfit dropped a V8 engine into its highly successful M3 model.

In total, 431 customers this year have purchased a car from the BMW M range – representing an increase of over 150 percent compared to 2007.

As a result, 2008 has become the most successful year on record for the M range in Australia, having already surpassed the previous full-year record of 409 cars sold in 2003.

The E92 M3 Coupé has been by far the best seller for the brand, almost doubling the sales rate of its predecessor.

Since its launch late last year, 483 examples of the M3 Coupé have been sold to the Australian public largely thanks to the addition of a high-revving V8 engine and delivering 309 kW.

The next most popular model in the BMW M range is the M5 Sedan, however this is likely to change in the coming months as the M3 Coupé will be joined by the M3 Convertible (November) and for the first time in Australia the M3 Sedan (December).

BMW M currently offers six models in Australia including the M3 Coupé, M5 Sedan, M6 Coupe, M6 Convertible, Z4 M Roadster and Z4 M Coupe.

Since the brand was first introduced locally, a total of 3,924 BMW M vehicles have been delivered in Australia.




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