Honda Accord: large sedan now under $30,000

By David Zalstein | May 04th, 2012

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Honda Australia has announced a significant price reduction for its Honda Accord range.

The price of the entry-level Accord VTi has dropped $4300 to $28,190 or $29,990 driveaway. Specifications are unchanged, meaning the large sedan keeps its 133kW/226Nm 2.4-litre four-cylinder engine and five-speed automatic transmission.

The price cut means Honda’s large sedan range now starts almost $5000 below the comparative model in the brand’s medium sedan range, the Honda Accord Euro. The entry-level Accord Euro with the optional automatic transmission and metallic paint is priced from $33,115 before-on-road costs, $4925 more than the Accord VTi.

The Accord VTi-L with satellite navigation is now $37,190, representing a $2800 reduction. It features the same powertrain as the VTi, returning 8.7 litres per 100km on the combined cycle.

The Accord V6 is now $2700 less, priced from $47,290. It features a 202kW/342Nm 3.5-litre engine with cylinder displacement technology that allows it to operate on six, four or three cylinders for maximum efficiency.

Honda Australia will be hoping the new prices help boost Accord sales in May after April saw it deliver just eight vehicles across the country. By comparison, 458 Accord Euros left dealerships in April.

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Westie

Ten years ago, who would have thought Honda would be fighting the Koreans on price?
And that the Hyundais and Kias would arguably be better, and better looking, to most.
Be like Geely and Chery out doing VW (bring on the anti VW trolls…)
http://www.facebook.com/people/Karl-Sass/100000921334936 Karl Sass

“after April saw it deliver just eight vehicles across the country” wow!
- Ian
  
  reason -no stock
  - http://www.facebook.com/people/Karl-Sass/100000921334936 Karl Sass
    
    Oh that makes more sense. I knew the Accord has fallen out of favour with a lot of buyers, but I didn’t think things had gotten that bad for Honda.
  - Phil
    
    Why would they apply a massive discount right after/during a period of no stock?
    
    Besides, whilst ours come from Thailand, they’re also made in Taiwan, Malaysia, USA, Japan, China and Mexico. How could they run out of stock when they’ve got so many factorys making them?
    - MisterZed
      
      Other factories may not produce RHD. Other factories will be more expensive (5% import duty) due to no FTA like with Thailand. Accords from other factories will have different specs/features to the Thai model. This requires reprinting brochures, website changes etc. A lot of effort for not much gain.
      - Ryan
        
        + needs to be complied again etc…
      - Phil
        
        All of which would indicate a very incompetent company.
        
        For crying out loud, how hard do you think it is to reprint a brochure or recode a website? I could do it for them in a few minutes.
        
        Again, why would you apply a big discount during/following a period of no stock? Normal business procedure is the INCREASE the price when there is low stock!
      - Rikstah
        
        Regain market share that was lost during a period where they weren’t competing? Simply business strategies.
        
        And for crying out loud, entire factories were completely flooded, how are these indications of an incompetent company?
Nyb

I see tons of these in the roads.. I hardly ever see Optima & I45
- JTR
  
  Tons of what? old models or may be you are still living in the past wake up to the new world order (in cars) around you mate.
  - Nyb
    
    What’s the new order?
    
    I travel across Sydney everyday and the cars I see the most are;
    
    Toyota Corolla
    Holden Commodore
    Toyota Camry
    Toyota Aurion
    Hilux
    Mazda 3
    Holden Cruze
    Toyota rav4
    Mazda CX7
    Suburu Forestor
    
    I used to see lots of i30′s but I’m not seeing much of them anymore
    
    All them are new models, for example I’m talking about the facelifted Aurion, not the older model etc
- Westie
  
  Been on the market tons longer, too!
- MisterZed
  
  Er, that’s because there are nearly 20,000 of these Accords on the roads (it’s been on sale since 2008). Meanwhile, there are only 8,000 i45s out there, and about 1,200 Optimas. So the number of Accords is double i45+Optima combined.
Schn

I think it’s almost time for a new Accord to arrive soon?
Pauly

Serves Honda Australia right.

Charing rip off prices for the Accord which comes out of Thailand and is dirt cheap to import due to free trade.

Maybe if you bring the Accord Coupe in it would bring in some more sales?
- MichaelLock
  
  Onya Pauly for not letting that one slip by, pricks are as bad as Ford hey mate….?
  - MisterZed
    
    Honda passed on the FTA savings immediately in 2005. Prior to that, Accord was $34,250, they slashed prices in 2005 to $29,990.
davie

How the mighty have fallen…

Imagine if Honda had kept their desirability, made cars that people actually wanted to buy and had kept up with their rapidly improving competitors.

I can only assume they think that 5 speed autos and screaming peaky vtec engines are still the bees knees.

Its their party I guess, There must be a reason that they want to play discount games against the Chinese and Koreans, I wish I knew what it was…
- Chalie
  
  Why is it when ever there’s an article about Honda here I always see comments very similar to the one you have posted..
aware

The V6 is definitely the pick out of the Accord range. Just changed cars, and I had a 2008 Accord V6 Luxury. Quality wasn’t top notch (few niggles) but the engine was a pearler – surprisingly torquey for a Honda and pretty efficient for a V6. Didn’t go for another one though, but it wasn’t a bad car. Sadly I think Honda has lost the plot though – they are resting on technology that 10 years ago made them a leader, whilst everything is leaving them behind today.
MisterZed

Honda are out of the minds charging $9,000 extra for the VTi-L over the base model, and then another $10k more for the V6, which is essentially the same spec as the VTi-L except for the engine and xenons.
Antmindel

The Accord is very good value for money,but the Euro is far more desirable,and will continue to outsell it by a very large margin.
- Emai
  
  Only if the Euro had the V6, then it would of been a real nice all round car.
  - Antmindel
    
    The Euro is available as a V6,but only in America,Canada,and Mexico,where it is called the Acura TSX…
Springvale Boi

Too little too late. BTW it should be selling at run out prices any way.
- Antmindel
  
  All new Accord is about a year away,Euro about 18 months away…
Shak

Its a good car in its own right, but when you have a little brother who is more athletic, a better looker arguably and is better value (up until the V6 i would say) then you start to look like the old man of the range.
pasthondafan

the euros have been $30 000 drive away in Brisbane for months now.

Remember the good old days when hondas where nice cars?
- Glenn
  
  And they aren’t still? Even though their tech is aging the engines are still up to the task. This Accord only sold 8 examples last month because of stock levels. The Accord has not been manufactured for Australia since October last year. Production has resumed and Honda will have normal stock return in June.
  
  Have you sat in one of the current Hondas. There is no reason the Civic is not a better car than the best selling Mazda 3. It’s quiter and smoother than the 3.
  - Antmindel
    
    I agree,the Civic is an all round far nicer car than the Mazda 3…far more refined,better looking,nicer interior,and more modern.
    - Marque16
      
      The Civic should be better, considering its the new kid on the block
- Rocket
  
  There still nice cars but nothing special any more. VTEC engines were class leading 20 years ago and now are starting to fall behind as turbo charging becomes more common to achieve lower fuel consumption and higher torque. Honda have a great brand name but they seem to be trying to beat Toyota to see who can build the most boring cars.
  - qikturbo
    
    I agree.
    There was a massive shift of resources to developing hybrids at Honda at the expense of it’s petrol powered cars.
    They have no interest in sport cars,therefore they have no “Hero” cars like the NSX-R and Integra Type R to lift their brand recogntion.
    What gives me the sh%ts is Honda’s referencing to it’s F1 participation.Honda were ONLY successful in the late ’80s and early ’90s.WHERE ARE ALL THE F1
    INSPIRED SPORT/Hi-PERFORMANCE CARS???…..Time to move on!
    I was a massive Honda fan,now it just seems like a “white goods manufacturer.
    
    OH!…one more thing,just because Honda has a concept model of the “new” NSX doesn’t mean that it will be produced.I learn’t my lesson with previous “new” NSX.
Dntsp

The V6 is the one to get in my opinion.. I like the accord but I feel the Euro needs a V6
K20A

Not Honda bashing here.. I’m all for the company to succeed. But, the ‘no stock’ scapegoat needs to rest already!

Even if Honda Australia has all the Accord stock in the milky way, would you see Accord shooting straight to the top of the Large Car segment?

Would you even see it in the top 3??

Seriously?

The car ain’t bad on its own right.. but in today’s market place, it’d simply no longer competitive, there’s no escaping that. Kudos to the guy above who questioned the logic on continuous price cutting on Accord. Honda is struggling to sell it.

A nobler act would be to admit it openly and determined to improve the next model, like how the CEO (of Honda Motor) did on the subject of new Civic.
- Don Quay
  
  I was actually in a Honda dealer yesterday. The salesman reckons that the stock situation is only now getting fixed. They only had three (!) new cars on the lot. No CRVs, Euros or the new one that Wheels reckon is so great. New Civics are still a little hard to come by. Only cars I could see were 2 Jazz’s and an Accord Seppo.
Ronnie

Three comments…
1. Why is the engine 15kw down on the Accord Euro when this is a heavier car??
2. I don’t like the “hip” bulge over the rear wheels.
3. Inferior level of features to the Accord Euro.
But if you need the space, this is a nice car. I preferred the V6, but a lot of money.
I bought the Accord Euro. The salesman said of people who drive the Euro, 85% end up buying it!
(and if you believe that, there is a pen of pigs flying past the window right now!)
… but you get his gist. The Euro is I think a very nice car.
JFB

i want a v6 accord please