The first-ever stand-alone AMG Performance Centre in the world has opened its doors in Beijing, China.
The high-performance subdivision of Mercedes-Benz marked the occasion by hosting the world premiere of the new G63 AMG military-inspired super SUV.
While AMG has spread worldwide with 195 dealerships in 18 countries, the Beijing centre is the first AMG Performance Centre that is not a ‘shop-in-shop’ part of a Mercedes dealership.
The dual-level centre incorporates displays to immerse current and potential buyers in all things AMG, specifically including motorsport exhibits, an exclusive customer lounge and an area for people to experience the individualisation possibilities for paints and trim options.
Despite China’s busy streets and enormous population, the high-performance and luxury car market continues to expand, and AMG will be hoping this trend continues.