New President for Ford Australia

Ford Motor Company has appointed the third President and CEO of its Australia operations in the past six months – and the first Australian since Geoff Polites, following the resignations of Tom Gorman and then his successor Bill Osborne.

The new boss of Ford Motor Company Australia is Marin Burela, currently Vehicle Line Executive Director, Global Small Car Segment Vehicles.

marin-burela.jpg

He will relocate to Ford Australia’s Melbourne offices from October 1, and report directly to John Parker, Executive Vice President, Asia Pacific and Africa.
Both Mr Gorman and Mr Osborne, long-term Ford executives, left the company to take up positions outside the automotive industry.

Mr Burela’s experience with bring small cars to the market, including the latest Fiesta, will be vital in reviving the fortunes of what has become known as the ‘Falcon Car Company’.

Mr Burela will be replaced in his current job by John Sullivan, currently Director of Product Development, Asia Pacific and Africa, who will relocate to Cologne, Germany.

Mr Burela first joined Ford Motor Company in 1984, and has served in a variety of senior management positions in manufacturing, sales and marketing, and product development, in Asia, Europe and North America.

These included a number of senior management roles at Ford of Australia, where he was last based in 1998.

Mr Burela’s appointment to lead Ford Australia marks a return to where his career began with Ford as an engineering graduate of Ford of Australia’s graduate program nearly 25 years ago.

“Mr Burela’s strong leadership and broad experience within Ford Motor Company will be vital to driving the successful future of Ford Australia’s operations.

“ As a native of Geelong (Ford’s Australian birthplace), his return to Ford Australia allows him to lead not only one of Ford’s more strategic global markets, but one for which he has such a strong affinity,” said Mr Parker.

Mr Burela joined Ford of Europe in 2004 to lead the development of Ford’s Global Small Car product portfolio.

fiesta_1.jpg

This included the new global Ford Fiesta, which is currently being rolled out in European markets, and soon by markets in the Asia Pacific and Africa region.

In addition to his roles at Ford Motor Company, Mr Burela held senior management positions at Jaguar and Land Rover, under Australian Ford icon the late Geoff Polites.

At Land Rover, he was responsible for the group’s manufacturing operations, and appointed to the Board of Land Rover in 2000.

Mr Burela was also appointed to the Board of Jaguar and Land Rover in 2002, before re-joining Ford of Europe in 2004.

In assuming his new role as Vehicle Line Director, Global Small Car Segment Vehicles, John Sullivan will lead the ongoing development and success of Ford Fiesta, as well as the future small car programs that are a defining part of Ford’s new global product strategy.

In his previous role as Director of Product Development, Asia Pacific and Africa, Mr Sullivan oversaw a team responsible for creating and implementing an integrated product development team and product-cycle plan across the APA region.

“John was responsible for establishing our regional APA Product Development team, and leading, on behalf of the region, the critical collaboration which now takes place across our global product development system,” explained Mr Parker.

Prior to his posting in Bangkok, Sullivan worked as Technical Director, International Operations for Ford, Jaguar and Volvo at Ford’s Dunton Technical Centre in Dunton, England.

He also served as Chief Engineer for Ford of Europe from 1998-2005, where he was responsible for the body and safety engineering systems of the vehicles. Sullivan began his career with Ford in 1978.

Sullivan is a technical expert in the fields of Body Structure design, vehicle crash systems and analytical engineering systems (CAD/CAE/CAM).

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84 Responses to “New President for Ford Australia”

  1. Brett Says:

    Ford Australia is living on borrowed time; too many bad decisions in the past and the parlous state of Ford internationally leaves too little time to refocus the business (excuse the pun).

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  2. burnouts Says:

    … And whats with the shocking paragraph spacing? Surly a few taps of the return key wouldn’t hurt after the old Copy and Paste?

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  3. hmmmm Says:

    huh? borrowed time and refocus the business? – they are already doing that once Broadmeadows starts manufacturing the Focus from 2011, complete with export deals…

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  4. spiderman Says:

    Judging by the size of him the corner pie shop should do well.

    “Mr Burela joined Ford of Europe in 2004 to lead the development of Ford’s Global Small Car product portfolio.”

    I guess this is why he was chosen, to set up the local focus production??

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  5. BIG JIM Says:

    Good to see an Aussie at the helm.

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  6. Sam Says:

    “In addition to his roles at Ford Motor Company, Mr Burela held senior management positions at Jaguar and Land Rover…..”. Didn’t Land Rover and Jaguar get sold by Ford cos they were loosing too much money? Not a track record to brag about I wouldn’t think.

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  7. Reckless1 Says:

    Sam Says:
    September 24th, 2008 at 12:29 pm
    “In addition to his roles at Ford Motor Company, Mr Burela held senior management positions at Jaguar and Land Rover…..”. Didn’t Land Rover and Jaguar get sold by Ford cos they were loosing too much money? Not a track record to brag about I wouldn’t think.

    Don’t know about loosing money – what the hell is loosing?

    Is it a new way of losing money?

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  8. spiderman Says:

    “”Don’t know about loosing money – what the hell is loosing?”"\

    Certainly not his belt!!!!

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  9. Watto_Cobra Says:

    Must be great to have the special skill set half you blokes have. Being able to judge a persons ability based solely on a photograph is amazing. The employment agencies would save so much time and money on interviews and background checks if they just had one bloke like Tim, Spartan, etc. Just a quick look at a photo, a nod or shake of the head, and the process is done.

    How about we see if he can do a good job or not.

    Geoff Polites was responsible for BA and Territory and dragging FordOZ back up after AU. Before he left he put in place plans for diesels to go in Tezza and maybe Falc.

    Along comes Tom Gorman who scraps the diesel plan which is now hurting the Territory in particular.

    All Bill Osbourne had time to do is preside over the release of the FG before he buggered off for another industry.

    Hopefully an Aussie at the reins can emulate what Polites achieved.

    T-N-F-P you might want to get your glasses prescription checked

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  10. Genie Says:

    Wow, you guys are harsh. I was thinking why as part of training for Ford senior management do they give people the most horrendous taste in suits. With experience over Fords small-car project, he does seem the right man for the job. And Ford nay-sayers, the Focus is locked in for production in 2011, with the potential for production of all Focus platform based cars. So Ford’s not going anywhere, no matter how much you guys want it to. Best of luck to him and Ford Oz.

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  11. Gaz Says:

    Looks like another sterling copy and paste job. Did this even get a proof read?

    As an aside from the sub-par reporting, good luck to Ford Australia. These are some tough times for all and Ford has a tough time ahead to get back on track.

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  12. Gaz Says:

    Hah, looks like someone had to jump in and do some quick editing…

    About time.

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  13. Dion Says:

    Good luck in the new job Marin. I hope you get the support and time to rejuvenate Ford in Australia.

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  14. The Salesman Says:

    Watto_Cobra Says

    Must be great to have the special skill set half you blokes have. Being able to judge a persons ability based solely on a photograph is amazing.

    Sub concisely we categorize a person with in the first 30 seconds. I agree most important is the individuals ability, but equally important is that persons presents, how he is perceived. If this guy looks like that all the time I don’t think anyone would take him seriously when dealing with a global product like Ford.
    As demonstrated by our bloggers here today.

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  15. Adam (aka Mada) Says:

    Dion and Genie…

    Agreed.

    Wow, there are so many keyboard CEO’s in here today, talk about negative.

    I don’t see why he won’t do the job he’s employed to do.

    Ford AUS will be fine. Anyone wanna take bets?

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  16. Adam (aka Mada) Says:

    The Salesman…

    You’re judging his looks?

    How bout many other ugly CEO’s, politicians etc…

    Hello! you are talking about a simple pic of a Ford manager…

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  17. Adam (aka Mada) Says:

    Funny how he had made it through the ranks at Ford while looking like he does…
    Bill Obourne was black, wonder how he did it!?

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  18. WVB Says:

    Well, he’s standing behind someone higher up in the photo so you’ll never get a big plans decision from him anyway……….

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  19. confusion Says:

    Tim. You unpleasant little grub. I’d bet you’re no work of art yourself. Give the man / company some credit.

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  20. Tim Says:

    Confusion, I dont need to give him or the company any credit. Just like 60% people here say, he doesn’t look like a ‘manager’…and with a ‘little grub’ face like that, I wouldn’t do business with him.

    I’m not criticising or predicting what he will do for the company, its just a persons expression can say a lot.

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  21. confusion Says:

    Gotta hand it to you Tim, you certainly don’t mince your words. Good for you. Do you wear a pointy white cap?

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  22. The Salesman Says:

    Adam,

    He is the third president id six months, they would have limited human resources left, and this guy LOOKS like he came from the bottom of the barrel. I did not say he couldn’t do the Job, I said that looking the part is as important as having the ability. Especially since he has no real authority, and is more a puppet for public relations and a report jockey.

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  23. Limited Slip Says:

    Hasn’t Holden had 3 presidents in the last year or so ? Maybe they just dont like australia………..

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  24. Adam (aka Mada) Says:

    More blah, blah…

    Some lead boring lives.

    This new CEO’s looks have nothing to do with his managerial abilities full stop.

    What rubbish.

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  25. David Twomey Says:

    Land Rover has been profitable for years and Geoff Polites made Jaguar turn a profit before Ford sold it, that’s why Tata shelled out $2b, because both companies make money!

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  26. Adam (aka Mada) Says:

    Yes holden have had similar issues with high CEO turnover recently.

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  27. The Salesman Says:

    Adam,

    You think we lead boring lives?
    Why respond to a subject you think is boring?
    Unless you are really board?
    You really should read all I said before responding; once again I agree his looks have nothing to do with ability. Thanks for being apart of the discussion, you add value to this site because you provide a common enemy for all the bloggers. Sounds like you will fill the role well.
    Any other insights chief?

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  28. DanMan Says:

    THE car person in the industry at the moment is Carlos Ghosn. ‘the billion dollar man’.. His turnaround of Nissan is Legendary. Yet he is no oil painting…
    Dont forget the highest grossing actor in hollywood is……… Tom hanks.
    Anyway, back to topic. I love how the photo shows two other ’suits’ cropped out. That photo is begging for the comment ‘NEXT!’ LOL.

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  29. Adam (aka Mada) Says:

    The Salesman…

    Stick to the topic. The looks of an auto CEO are not what this article is about and have no impact on the job he has been assigned to do.

    If you want to label me as the enemy for bloggers due to not wanting to partake in irelevant ramblings so be it.
    I was here long before you, ‘chief’

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  30. confusion Says:

    Salesman and Tim:

    I hope the fleas of a thousand camels infest your armpits.

    Adam:

    Fair comment.

    I think the moderator should close this bigoted blog.

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  31. The Salesman Says:

    Adam,

    Hmmmmmmmmmmm

    Some one needs to lay down for a nap…..

    I was not the first one to judge his looks, but you responded to my comment first so that tells me you think my comments have some value. Thanks.

    Now read this s.l.o.w.l.y
    Once again I agree his looks have nothing to do with ability.
    I have said this all along.

    You said,
    If you want to label me as the enemy for bloggers due to not wanting to partake in irrelevant ramblings so be it.
    I was here long before you, ‘chief’

    Well i say,
    If you don’t want to partake in irrelevant ramblings then why start one?

    Champ…..

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  32. Tim Says:

    Confusion, are you confused? What, I can’t have an opinion about how a person looks like, and if I would like to deal with him? Like Salesman, I never said that he will do a bad job for Ford.

    “I’m not criticising or predicting what he will do for the company, its just a persons expression can say a lot”

    So calm down if you can’t respect what I feel personally about him. You are not Mr Burela, are you :)

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  33. icejagans Says:

    ford ceos are dropping like flies.

    pretty soon they will become an endangered species as no one wants to take the pressure of going down with ford.

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  34. confusion Says:

    I’m always confused Tim.

    I am calm, I do not respect your superficial views.

    No, I’m not Mr Burela, but I am his Mum.

    Cheers :)

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  35. Joober Says:

    lol confusion,

    Don’t worry peoples were just taking a mickey out of him, im sure he will do a good job, unlike his american rejects before him. but time will tell i guess.

    I do agree with some comments though, to be successful you need charisma, which is not only how you look (dress and looks) but also how you deliver speeches, body posture, people need to feel positive about you. And I hope for Ford’s sake this guy will be. and no doubt you need a unique quality to be a successful CEO…

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  36. Spitfire Says:

    Lay off the personal attacks Spiderman.

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  37. Wheelnut Says:

    So athe guy taking over the Top Job at Ford Australia is Currently in charge of Fords Global Small Car Projects.

    Which I feel could possibly add fuel to the rumours that Ford will [do the unthinkable and] make the Falcon FWD
    [that is if it survives at all]

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  38. mustang Says:

    i was reading sales figures for the falcon november 2004 , 5628 , august 2008, 2708 .

    half , and its dead in the water aka mitsu 380 .

    roll on focus , because thats about all they will be making,by 2010 .

    the games changing very quickly and its all about fuel and nothing else

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  39. BK Says:

    I remeber Marin Burela who was in charge of Stamping plant back in the early 90s at Ford in Geelong. Good person to talk to and always listened to everybody especially supervision. Another geelong man . GO CATS GO

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  40. Millatime Says:

    BK

    The cats are only days away from being torn limb from limb, and to borrow a phrase from the Tigers, “will be eaten alive….!” They failed in ‘89 when they tried to smash Brereton and their back to back dream will soon be mercilessly crushed! Go Hawkers!!!

    Sorry everyone, this is not the slightest bit related to cars, but I’m Victorian and it’s Grand Final week after all…

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  41. John Says:

    This company is doomed, this guy was brought in to slowly wind down operations in Australia and eventually close up shop. Even the Ford factory in his home town is closing down. Very bleak news.

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  42. Sam Says:

    Loosing – losing whatever. Typo. Ford is still crap. They ran Jaguar into the ground. Jack-of-all-trades Tata was the only buyer for these languishing companies. I’m surprised the Chinese didn’t buy them because of the brand value alone.

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  43. PoisonEagle Says:

    Are you for real, Sam? The new XF and XK are remarkable cars that were designed under Ford. The Blue Oval kept them on life support, and gave them engines such as AJ(Duratec) V6s and, if I’m not mistaken the AJ-V8 is MOD based.
    On topic, this guy is the closest to Polites Ford’s had since (his tenure), which is a good thing. He could restore the passion since lost for the brand.

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  44. Tilly Thompson Says:

    “Ford Motor Company in Australia is the Falcon motor company”. i like this statement from the Geelong born (go Cats) new Ford CEO i wish him all the best, i hope the Falcon survives as its been a great car, we’ve had them over the last 20 years. Next year iam in the market for a new petrol turbo territory with the 270kw engine, take note mr Burela, i maybe the niche market for strong Aussie Fords. ps like the digital speedo in the new FG and the HMI screen..and the reversing camera is great

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  45. Limited Slip Says:

    Ford has just comitted 5 more years sponsorship to Geelong Footy club……..thank you Ford !!! It is the longest sporting sponsorship anywhere in the world……….actually its in the Guiness Book of World records I think. So we have the Greatest Team ever and FG, the best car ever made in Oz…….. Excellent !! Cats will pluck Hawks……..no worries.

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  46. Watto_Cobra Says:

    So Sam and John says Ford is doomed? You’s realise the earth is eventually doomed but you’ll be waiting a long time for that too.

    And Ford is crap? Have you’s driven the FG or Tezza or XR5Turbo? Do you’s even read reviews? Look at all the comparos and accolades they’ve already won, including first ever Oz car to score 5 stars in Ancap, Motor’s Bang-For-Your-Buck, Wheels, NZ Autocar, etc, etc, etc. Open you closed minds.

    Sales doesn’t equate to best car you’s know, or else Lambo, Bugatti, Ferrari must be crap.

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  47. WVB Says:

    LS….so he’s made his first decision then. probably written with lemon juice incase they lose this saturday…….

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  48. The Salesman Says:

    Ford do make good cars, And you can win all the awards you like.
    Remember Ford is looking for a larger slice of the ever shrinking family car market. Buyers are voting with their feet and are buying more fuel efficient, medium or small cars.
    Lambo, Bugatti, Ferrari are in a completely different market place and although I am sure they want to sell as many as possible I don’t think their targets are the same as Ford.

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  49. Andrew M Says:

    The salesman,
    more like the buyers are proving their ignorance when it comes to fuel costs.

    i say congrats to those that think they can afford a double mortgage payment by down sizing their vehicle to one that uses a measly 1L less

    you can save more by shopping around for a better insurance deal than the $$$ you will save from having to cruise to work like a sardine.

    oh,
    and what a terrible article.
    i had to read the thing a few times before i could make sense of it.
    this also isnt the 3rd appointment in 6 months.
    for it to be the 3rd appointment in 6 months, it would mean Gorman was also appointed less than 6 months ago.

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  50. The Salesman Says:

    Andrew M,

    I know that a six cyl run at constant temperature will use less fuel than a four. I also know a four cyl motor has a smaller stroke than a six and therefore has to work harder than a six to maintain speed.

    Hear is the kicker, our new car buyers are now mostly living in big cities and metro areas and don’t travel long distance like our dad’s used to.
    And not only do you save 1L of fuel but also rego, insurance, maintenance, repairs and you will get a better re sale because what’s popular new is popular used.

    I drive a six cyl as a family car for the space and comfort, but we live in a metro area so we use around 70L of fuel a week, that’s $112.00. If I could get away with driving a four I would….

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  51. Tim Says:

    Ford is definately NOT crap. The new FG is class, I was very surprised when I drove one last week. The Territory is good, Focus and Fiesta are both at the pointy end of the class, Mondeo is fantastic, and the new Ranger is also a work horse which is one of the best in its class. And even the Transit van has been a legend forever.

    In fact, the only car in Ford AU line up which is a dud….is the completely out dated Escape, and that will be replaced by the new Kuga. Ford is definately not crap – but has one of the best and quality car combinations in Australia.

    It all comes down to consumers. And we all know there are more less “smart” people who will buy an inferior product for $1000 less or if it has a Holden badge on it…although it is a Daewoo.

    -TS

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  52. Andrew M Says:

    The Salesman,
    fair comment on those other issues too, but a smaller engined car doesnt always mean cheaper servicing and insurance.

    for eg if you have an imported 4cyl, it usually means parts are dearer to service/repair it, and when parts are dearer, insurance is dearer.

    the only one thats for sure is that rego is cheaper. and even then its only to the tune of around 100 bucks.

    and on resale…….
    if you ask me, when buying for private use, why would you buy new???
    motorvehicles are a terrible invesment regardless of the number of cylinders under the bonnet

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  53. Sam Says:

    Yes its true Fords are crap. I wish i was wrong. After reading about the new FG Falcon XR6 turbo ute, I thought this is the car for me! Off I went to to the dealer ship. No XR6 turbo there so I had a climb through a XR8. Well, after sitting in it for One minute I hated it. I found four examples of poor fit and finish in moments. The seat was not comfortable. I scratched and almost cut my finger on the sharp plastic door handle trying to get out. The seat wasn’t even comfortable and didn’t appear to be lined up properly with the foot pedals. After all this, I didn’t car how fast it might be.
    I suspect these faults run through the entire range because the new falcon is not selling anything like they expected. Besides it just looked like a tarted up BF.

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  54. Sam Says:

    In the interest of fairness, whilst I maintain that most fords are crap, the new Focus and Mondeo seem ok. I enjoyed driving the Territories i have hired but one of them tried to kill me when cut out completely whilst cruising at 100km on the highway. In another incident on a dirt road the ABS didn’t want to slow the car down at all an i nearly drove right off the track! This kinda destroyed my trust in Ford completely. Australian made ones anyhow…

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  55. Andrew M Says:

    sam you are a tool.
    the FG interior is miles above anything else in its class.

    its a complete redesign over the previous BF.

    did you also know ABS stands for Antilock Braking System, not Automatic Braking System.
    ABS isnt meant to slow a vehicle……
    you are probably that guy a read an article about a while ago that set his cruise control in his motor home and went back to make a cup of tea thinking cruise control would totally control the vehicle

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  56. Andrew M Says:

    and in the interest of fairness,
    i actually find that the falcon is better than the mondeo in both fit and finish and seat comfort.
    the mondeo has nothing on the falcon.

    i did a back to back comparo a while ago and couldnt believe how poorly the mondeo seemed after being seated in the falcon

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  57. Sam Says:

    Actually Andrew ABS can be calibrated to operate differently on broken surfaces to sealed surfaces but I wouldn’t expect you to know that, nor Ford Australia for that matter. Ford Australia will be like Chrysler here soon. Just a shop for products made overseas. I hope I am wrong because it would be very bad for our economy and the Industry. A locally build Focus is a good plan and is about the only solution, until Ford Head Honchos work out that it can be built in Thailand with the new Fiesta for half the price.
    By the way, hopefully I can get a steering wheel mounted switched for the kettle instead of having to get up to switch it on in future.

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  58. The Salesman Says:

    Sam,

    I doubt VERY MUCH that you know more than they do.
    Ford spends millions of dollars on research and development of the products they sell.
    Re calibrate ABS? You can change a little bit of the traction control at a factory level with the module, is that what you mean?

    Andrew M

    New cars make a good argument for value, safety, finance packages and choice.
    Used car sales are currently on a decline in general because customers see more value in a new car, this is not the case for every one. The difference between a used car and a new one in terms of finance package makes a minimal difference to you’re weekly commitment and you get the latest model, latest safety, and better interest rate due to the lower overall risk for the finance company.

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  59. Trump Says:

    Its Kim Beazley’s long lost twin brother.

    He’ll suffer the same fait. Its impossible to respect someone that has more respect for donuts than themselves!

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  60. realcars Says:

    Can someone ask the Donald to run Ford Australia.LOL.

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  61. Sam Says:

    Salesman,

    What I mean is that some cars can detect whether they are on a loose surface or not so that when ABS is activated it works slightly differently.

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  62. The Salesman Says:

    Sam,

    Oh, now I see, I didn’t think about that.
    Tell me these cars you speak of, can they also detect if you are steering into the path of danger and correct your steering for you, or apply the brakes if you forget?
    Have you heard about the one where you can turn on the cruise control and say “home please” them let go of the steering wheel?

    ABS has one function, stop the wheels from locking up under heavy braking so you have directional control.
    How does the surface change that?

    Sarcasm intended….

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  63. DanMan Says:

    ‘Actually Andrew ABS can be calibrated to operate differently on broken surfaces to sealed surfaces but I wouldn’t expect you to know that, nor Ford Australia for that matter.’

    Wow and to think people called me arrogant on here.

    This guy must be an engineer for Bosch..

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  64. Pat E Says:

    Sam, i’m sorry but unless the vehicle is braking traction on a loose surface, it has no way of knowing whether its on snox, tarmac, dirt or marshmallows for that fact. As the other bloggers have pointed out, ABS stops wheels from locking while the vehicle is still moving. you can increase or decrease the sensitivity of it, but not differentiate on the fly

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  65. Andrew M Says:

    The Salesman,
    mate i totally accept your point.
    new cars have never been more affordable, and over the last 5 years or so in which that has been the case, the A*se has fallen out of the used car scene.

    fair comment on interest rates etc,
    but you neglect that the lower interest rate generally applies to vehicles up to 2yrs old.

    also a 2 yr old vehicle is easily 10K cheaper

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  66. The Salesman Says:

    My Bad,
    Forgot the two year rule, klms and price come into it as well.
    Cheers,

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  67. Iz Says:

    Anyone else thinks he looks like Morn from Star Trek >_

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  68. Iz Says:

    (forgot about silly HTML coding)

    But as I was saying;

    Good luck to him, hope his expertise from being in the Small Car division at Ford means we’ll get the full suite of Fiesta models (right up to Titanium).

    Would be nice to have a Fiesta-sized car with a much larger car’s luxury equipment and refinement etc (within reason of course =p)

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  69. spiderman Says:

    Wow there are some people here who really have no sense of humour at all.

    Of h man calm down.

    It will however have an impact at the company canteen.

    And no this is not a personal attack on the man. He won’t read it, so it’s not personal!!

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  70. spiderman Says:

    (Of h man calm down.)

    Please read man oh man calm down. My typing if off today!

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  71. MPG Says:

    I drove a “game changing” Toyota Aurion deisel yesterday……..oh there isnt such a thing ? Well by all the clattering coming from the engine it sounded like a 20 year old deisel !! bloody hell……..Toyota quality !!!

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  72. realcars Says:

    Good luck to him and a pisano too.LOL

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  73. Sam Says:

    Anyone who thinks all ABS systems are the same doesn’t know shit from clay. Also, just because a car has a good review, doesn’t make it a good car. Didn’t the Holden Camira win the Car of the Year in 1982? That was the worst car of all time.

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  74. The Salesman Says:

    Sam,

    You make alot of bold statements,

    Sam says,
    Actually Andrew ABS can be calibrated to operate differently on broken surfaces to sealed surfaces but I wouldn’t expect you to know that, nor Ford Australia for that matter.
    In another incident on a dirt road the ABS didn’t want to slow the car down at all an i nearly drove right off the track!
    What I mean is that some cars can detect whether they are on a loose surface or not so that when ABS is activated it works slightly differently.

    Sam, my question to you is.

    Please explain how many ABS systems there are, I am keen as I am sure so is Ford motor company is to draw from you pool of knowledge.

    Your eager student,

    The Salesman

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  75. sam Says:

    Mercedes invented ABS way back in the 1970’s. It was available by the early 1980’s in the big ‘S’ class models. By 1986 I think it was available in the new mid size sedan in 3 channel. Later, 4 channel was here and each wheel could then be braked at independent levels. This was back when ABS worked autonomously.

    Now with VSC, ABS might work without you even having you foot on the brake in some circumstances.

    A modern Mercedes, for example, can apply different levels of braking to some wheels, whilst delivering driving power to others, all at the same time, all without your foot on the brake.

    So given that ABS these days might be fitted to work in conjunction with many other vehicle stability control systems and the fact that there has been a long developmental history, its anyone’s guess, Salesman, how many different types there really are.

    It would be foolish to assume that Ford ABS is as good as or operates the same as ABS in a Mercedes, the inventors and industry leaders in this field

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  76. The Salesman Says:

    Sam Says,

    Now with VSC, ABS might work without you even having you foot on the brake in some circumstances.

    VSC or vehicle stability control is a separate system that uses a steering wheel sensor, speed sensor on each wheel, and rotation sensor, the information is sent to an on board computer 80 time a second.. The system will apply the brake to one or more wheels individually depending on the feed back from the sensors to correct under steer and over steer, it will even reduce power to the wheels through the transmission, it works in conjunction with TC, ABS it does in NO WAY control ABS separately.
    The system was designed by Bosch and used in Grand Prix cars before it was cheap enough manufacture for use in mass produced cars.

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  77. sam Says:

    So I am right, even if my explanation wasn’t perfect, cheers.

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  78. Andrew M Says:

    WOW!!!!!
    is this guy still going???

    and on that The Salesman,
    dont ford still use Bosch ABS systems???

    Sam,
    you were never driving a territory on a dirt road at all were you??
    everything you have said totally stinks of lies. if you want to make up B/S, you might want to know some background on the B/S you are speaking of

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  79. Adam aka (mada) Says:

    Just reading on other auto sites how the new Ford AUS CEO is a well regarded Ford executive who knows the nuts and bolts of the company and is also respected by the motoring press.

    He appears to be a good choice for the top job at Ford AUS.

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  80. The Salesman Says:

    Andrew M,

    Yes, but VSC will not activate ABS without your foot on the brake.

    Cheers

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  81. Andrew M Says:

    The salesman,
    its ok mate,
    you dont have to explain ABS to me.

    Did you know that ABS doesnt slow the vehicle when you have a brain malfunction and forget to push the brake??
    some dont ha ha ha ha ha

    when i commented that ford use bosch systems, it was in reply to sam saying fords systems are crap. bosch are respected for having good systems.

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  82. Andrew M Says:

    Adam,
    well i hope he goes great guns.

    the last guy had no hope.
    his speaches showed he had no knowledge or passion towards what he was in charge of.

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  83. The Salesman Says:

    I should have left this go, Sam sounds like a zit faced kid with no clue.

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  84. johnnybuick Says:

    Bring back the model T… check this out ..OI Burela..I just landed this 1913 C cab delivery Van ..made from american oak & maple ..what u say we make this again huh…then me you…vamMMOOOSSSS baby ! c`mon nothings changed !!

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