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Toyota has launched a bold new global strategy that will see the Japanese automotive giant develop three all-new front-wheel-drive vehicle platforms and give more decision-making power to its chief engineers.

Called the ‘Toyota New Global Architecture’, the new framework will see advances in product appeal driven by engineers rather than accountants and other management members.

Toyota is focusing on “fortifying the authority of chief engineers”, giving them greater capacity to identify consumer needs and pursue product improvements to address them.

Cooperation between planning and design divisions will result in revised vehicle body structures with lower centres of gravity and bolder styling, leading to “never-before-seen emotional designs and superb handling”.

Toyota says it has also reduced the number of people who attend internal design review meetings, and is now giving chief engineers “precedence” in the review process, meaning there will be fewer people to tame original designs.

Toyota says the three new global front-wheel-drive platforms will underpin approximately half of its international sales. The platforms are expected to form the basis of the brand’s next-generation light (Yaris), small (Corolla) and medium (Camry) vehicles.

The shift to global vehicle platforms will lead to a reduction in development and production costs, with parts and core vehicle components to be shared extensively and suppliers to be involved early in the process.

Despite the push to global vehicles, Toyota says it will focus on three key regions to meet the specific needs and preferences of consumers, appointing product planning general managers to North America and China; Japan and Europe; and Australia, Russia, the Middle East, Latin America, Africa and emerging Asian markets.

Toyota says the creation of three regional sectors will sharpen its responsiveness in launching new products and updates.

The fruits of the new global strategy will begin to be seen in the coming years.

  • Peanut

    I am sure 6 year olds with crayons could come up with more exciting cars that what we have seen in the past. This has to be good news.

    • foundry

      Yeah, that’s the problem with big automotive corporations, such as Toyota, the VW group, GM, etc, and the vicious cost-cutting competition amongst them that they’re forced to partake in, which really does none of them any good. Good to see Toyota taking a bold step in the right direction. Hopefully the others will follow suit.

      • Legnab

        Actually toyota are aping VW and FORD with the the GLOBAL platform , they have been practising this for years .

        Cost cutting is reality or you wont survive , come back in 10 years and some big brands will have gone by the wayside .

        • foundry

          Well, then. All I can say is watch out VW and Ford.

  • 440 R/T Charger

    Let the accountants to build cars never works…they dont know what “driving pleasure” means. 

  • Shak

    Good news for lots of customers. Here’s hoping they actually do something about the way Toyota vehicles drive, and not just re-design the exteriors. 

  • Sherwin

    So, if they put the Toyota GT-86 platform on a Corolla, with a few modifications, well now that could be something special. 

    • Kaas

      But why would the Corolla need the 86 platform?

      It is one of the best selling cars in the world the way it is now…. Toyota has NO REASON to change platform…. the Corolla has a market and it is doing fine for Toyota.

      Toyota has the 86 to cover the sub-40K (AUD) Sports car…
      For them the Lexus IS350 is the “next” Toyota performance car which retails for 80K (AUD)…

      It makes sense to make a 60-70K Coupe (IS350 is luxury Sedan after all)… remove unnecessary luxury (leather seats, computer control aid etc) And put a supercharger on the 3.5 V6 (IS350 engine)….. from 221kW to 275kW……

      Thats the thinking that is realistic… because there’s a need for that car in that segment… a “fast” corolla is moot…. 99% of people who buy them aren’t into fast cars.. but practicality and affordability, with a little style (hatch Corolla)

  • Parma&Pot….

    Lets hope we start seeing some better suspension/tire set ups…maybe even some small capacity turbos?

  • Robin_Graves

    About time. Toyota was built on over engineering and has been really held back by beancounters in the last 10 years.  Look at the latest HiLux variant, hardly unbreakable anymore.