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by David Zalstein

The 2012 Mitsubishi Mirage city car will make its global sales debut in Thailand in late March, ahead of the model’s arrival in Australia in late 2012 or early 2013.

The replacement for the Colt will go on sale in Thailand from 28th March, with sales planned to reach 2500 units per month.

The new Mitsubishi Mirage is being produced at Mitsubishi’s Laem Chabang plant in Thailand, and hits Thai showrooms before broadening into other markets including Japan, Europe and Australia.

The Thai-market Mirage will come with a 1.2-litre MIVEC engine that Mitsubishi says will see fuel consumption figures near 4.5L/100km. Mitsubishi will be hoping the new Mirage’s combination of high fuel efficiency, low CO2 emissions and space for five adults is enough when going up against the likes of the Nissan Micra, Ford Fiesta and Suzuki Swift.

The new Mirage replaces Mitsubishi’s underperforming Colt that has never managed a significant marketshare of the light car segment in Australia.

Mitsubishi Australia is hoping the return of the well-known Mirage nameplate will help boost its sales in the city car segment.




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