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Mercedez-Benz’s performance arm, AMG – which if you’re interested, stands for Aufrecht Melcher Großaspach, the first two words being the surnames of the founders: former Mercedes engineers Hans Werner Aufrecht and Erhard Melcher, and the last word being a town called Großaspach, which is situated near Stuttgart – has come out with a new website.

AMG-360.com includes a host of videos, photos and specifications. Nothing special about that, but the videos are a little different from what you might expect. Each scene is viewable from all angles, moved around on the fly using the mouse (very cool).

AMG goes 360The videos were filmed using the fancy little cameras pictured on the right. It’s good to see car manufacturers embracing the online world with a little more finesse.

Highlights include a drag video as well as a hot lap in the C63 AMG. Those more interested in the cruising prospects of the German machines can watch the cars as they lap the Las Vegas strip.

You can check the website out here. Just note it’s rather bandwidth hungry.






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