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BMW has confirmed a limited production run of 50 BMW M3 Coupe Pure Edition II models exclusively for Australia.

BMW Australia says it experienced “overwhelming demand” for the first M3 Pure Edition models. All 100 sold out “in record time”, boosting M3 sales in Australia by almost 10 per cent last year.

The Pure Edition II is largely the same as the original model, sporting exclusive highlights like high-gloss black 19-inch M alloy wheels and bonnet air intake, and dark chrome kidney grille, side gills and exhaust tips.

Differentiating the Edition II is a selection of new exterior colours. Fire Orange (first seen on the M3 GTS), Dakar Yellow II, Laguna Seca, Sepang Bronze and Imola Red join the colour palette, with some of those worth up to $10,000 alone.

A handbrake lever with ‘M Power’ stitching and doorsill finishers with chequered flag inlay complete the Pure Edition II enhancements.

The 50 BMW M3 Pure Edition II vehicles will be available to order from March to July, with a starting price of $145,000 before on-road costs for the six-speed manual version.

The M3 Coupe is powered by a 309kW/400Nm 4.0-litre V8 engine, which propels the car from 0-100km/h in 4.8 seconds.

BMW Australia managing director Phil Horton said the M3 Pure Edition II was just one of a number of M-badged models heading to our shores this year.

“2012 is set to be a huge year for BMW M with the release of a new M5 followed by the M6 later in the year, as well as the introduction of the M performance vehicle range,” said Mr Horton.

  • NRD80Y

    There is an orange one on the showfloor of the Woden (Canberra) BMW dealership

  • 440 R/T Charger

    Pure money-grab model made by BMW

    • Phil


      The pure edition models are about $15,000 cheaper than the normal ones!

  • Sydlocal

    With “high-glass black 19-inch M alloy wheels” you wouldn’t want to hit a pot hole or scrape a gutter. You wouldn’t want them to shatter! ;-)

  • neebs89

    Im guessing its meant to say High-GLOSS not High-Glass.

    • Sydlocal

       Sorry, wasn’t it sarcastic enough??!! ;-) TIC

  • Tangelo

    “from 0-100km/h in 4.8 seconds”…that’s quite ordinary number these days.

    • Sydlocal

       I wouldn’t quite go that far when you compare it to other 2WD cars up to that price range.

    • Birty_B

      The M3 has never been about 0-100 or straight line speed. And I’d never call anycar that does 0-100km/h in under 5 seconds “Ordinary”. 

  • Yellows2k

    Bah, BMW reebok edition more like it. Call us when they offer decent upgrades like more power and carbon fibre roof like the e46 csl. That’s a proper ltd Ed model, not this decals and new rims effort

    • Hash

      This highlights how much you really know about BMW and M3′s..all current generation M3′s have had carbon fiber roofs as standard fitment unless a sunroof is optioned. As the article states they are selling like hotcakes without the need of extra power, as M models are about handling and not straight line speed. Head over to your nearest AMG dealer if you would like more power..

  • JooberJCW

    Does the Bonnet Air intake improve on that claimed 309kw engine? or merely for looks?

  • Matthew Werner

    Perhaps Bernard Tomic should grab one of this batch… send his Dad out for a lap around the block as a decoy to distract the cops so he can “drive straight to training” in his. Honestly, how is a P plater allowed to to drive an M3?

    • Sydlocal

       Didn’t you know that money and/or being a “sports star” means you should be entitled to special treatment/not have to follow the laws that every one else has to?!