Jeep Wrangler reaches new heights

By Tim Beissmann | January 13th, 2012

Jeeps are renowned for their go-anywhere ability but this Wrangler may have had a bit of help for the US 4×4 brand’s latest promotional stunt.

Jeep calls it the ‘JOLE’ (that’s ‘Jeep on a pole’ for those of you wondering) and it will make its first public appearance at the Jeep-sponsored Portsea Polo event in Victoria on Saturday, coinciding with the launch of the updated 2012 Jeep Compass.

The JOLE is 12 metres tall, can hold up to 14 tonnes, rotates the perched Wrangler at one revolution per minute, and takes just two hours to install.

Grammar Nazi

Well this is the automotive non-story of the year thus far.

In other news I’ve just installed a MIRAGE. It’s a Mitsubishi Mirage, which I’ve put in my garage. Quickly, alert the press…
Aaa

Yuck. Arty farty. I’d much rather see a Jeep on the ground. If the pole was not engineered properly, it could collapse and kill someone.

Amlohac

I dont think they would put it on a pole without thinking it through first buddy.

Anonymous

An article on Wrangler reaching new heights, yet no mention of Wrangler’s Australian sales record set in 2011? Talk about a missed opportunity.
Oosh

There’s some sort of 4×4 on a pole on the road between Adelaide and Melbourne. Been there for years, I’ve driven past it numerous times, no one cares about it or this non-event either.